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«Оценочные материалы составляются для текущего контроля успеваемости (оценивания хода освоения дисциплин), для проведения промежуточной аттестации (оценивания промежуточных и окончательных ...»

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Назначение оценочных материалов

Оценочные материалы составляются для текущего контроля

успеваемости (оценивания хода освоения дисциплин), для проведения

промежуточной аттестации (оценивания промежуточных и окончательных

результатов обучения по дисциплине) обучающихся по дисциплине

«Иностранный язык» на соответствие их учебных достижений поэтапным

требованиям образовательной программы высшего образования 38.03.06

Торговое дело, профиль «Маркетинг» .

Оценочные материалы по дисциплине «Иностранный язык» включают в себя: перечень компетенций с указанием этапов их формирования в процессе освоения ОП ВО; описание показателей и критериев оценивания компетенций на различных этапах их формирования, описание шкал оценивания; типовые контрольные задания или иные материалы, необходимые для оценки знаний, умений, навыков и (или) опыта деятельности, характеризующих этапы формирования компетенций в процессе освоения ОПОП; методические материалы, определяющие процедуры оценивания знаний, умений, навыков и (или) опыта деятельности, характеризующих этапы формирования компетенций .

Оценочные материалы сформированы на основе ключевых принципов оценивания:

- валидности: объекты оценки должны соответствовать поставленным целям обучения;

- надежности: использование единообразных стандартов и критериев для оценивания достижений;

- объективности: разные обучающиеся должны иметь равные возможности добиться успеха .

Основными параметрами и свойствами оценочных материалов являются:

- предметная направленность (соответствие предмету изучения конкретной дисциплины);

- содержание (состав и взаимосвязь структурных единиц, образующих содержание теоретической и практической составляющих дисциплины);

- объем (количественный состав оценочных средств, входящих в ФОС);

- качество оценочных материалов в целом, обеспечивающее получение объективных и достоверных результатов при проведении контроля с различными целями .

I.ПЕРЕЧЕНЬ КОМПЕТЕНЦИЙ С УКАЗАНИЕМ ЭТАПОВ ИХ

ФОРМИРОВАНИЯ В ПРОЦЕССЕ ОСВОЕНИЯ ОБРАЗОВАТЕЛЬНОЙ

ПРОГРАММЫ

1.1 Перечень формируемых компетенций код компетенции формулировка компетенции

ОК ОБЩЕКУЛЬТУРНЫЕ КОМПЕТЕНЦИИ

способность к коммуникации в устной и письменной ОК-3 формах на русском и иностранном языках для решения задач межличностного и межкультурного взаимодействия способность работать в команде, толерантно ОК-4 воспринимая социальные, этнические, конфессиональные и культурные различия

КОМПОНЕНТНЫЙ СОСТАВ КОМПЕТЕНЦИЙ

Код и формулировка компонентный состав компетенций компетенции знает:

–  –  –

1.2 ЭТАПЫ ФОРМИРОВАНИЯ КОМПЕТЕНЦИЙ

Структура дисциплины:

№ тема (раздел теоретического обучения) дисциплины темы 1 Unit 1. Getting started. Lesson 1-5 2 Unit 2. My family .

3 Unit 3. Daily activities .

4 Unit 4. Comfortable home .

5 Unit 5. Going out for a Meal .

6 Unit 6. Education .

7 The marketing mix 8 SWOT analysis 9 Marketing strategy and the marketing plan .

10 Marketing ethics 11 The market environment 12 Legal aspects of marketing 13 Research 14 New product development 15 Branding .





16 Market segmentation 17 Motivation marketing 18 Customer relationship management 19 The marketing budget .

20 How to Promote a New Product & Marketing Activities Перечень компетенций с указанием этапов их формирования в процессе освоения образовательной программы

–  –  –

Г) КРИТЕРИИ И ШКАЛА ОЦЕНИВАНИЯ ЭССЕ

№ критерии оценивания количеств оценка/зачет п/ о баллов п

1 1.вовведении четко сформулирован тезис, 2 балла отлично соответствующий теме эссе, выполнена задача заинтересовать читателя

2.деление текста на введение, основную часть и заключение

3. Логично, связно и полно доказывается выдвинутый тезис;

4.заключение содержит выводы, логично вытекающие из содержания основной части;

5.правильно (уместно и достаточно) используются разнообразные средства связи;

6.для выражения своих мыслей не пользуется упрощенно-примитивным языком

7.демонстрирует полное понимание проблемы. Все требования, предъявляемые к заданию, выполнены .

2 1.Во введении четко сформулирован 2 балла хорошо тезис, соответствующий теме эссе, в известной мере выполнена задача заинтересовать читателя

2.деление текста на введение, основную часть и заключение

3. В основной части логично, связно, но недостаточно полно доказывается выдвинутый тезис;

4.заключение содержит выводы, логично вытекающие из содержания основной части;

5.уместно используются разнообразные средства связи;

6.для выражения своих мыслей не пользуется упрощенно-примитивным языком

1.Во введении тезис сформулирован 1 балл удовлетворитель нечетко, или не вполне соответствует но теме эссе;

2. В основной части выдвинутый тезис доказывается недостаточно логично и последовательно;

3.заключение, выводы не полностью соответствуют содержанию основной части;

4.недостаточно или, наоборот, избыточно используются средства связи;

5.язык работы в целом не соответствует уровню____курса

1.Во введении тезис отсутствует или не 0 – 1 балл неудовлетворите соответствует теме эссе; льно

2. В основной части нет логичного последовательного раскрытия темы;;

3.вывод не вытекает из основной части;

4. средства связи не обеспечивают связность изложения;

5.отсутствует деление текста на введение, основную часть и заключение;

6.язык работы можно оценить как «примитивный»

Д) КРИТЕРИИ И ШКАЛА ОЦЕНИВАНИЯ КОМПЕТЕНЦИЙ,

ВЫЯВЛЕННЫХ В ХОДЕ РОЛЕВОЙ ИГРЫ

–  –  –

Ж) КРИТЕРИИ И ШКАЛЫ ОЦЕНИВАНИЯ РЕШЕНИЯ КЕЙС-ЗАДАЧ

№ критерии оценивания количеств оценка/зач п/ о баллов ет п умение анализировать ситуацию и находить 1 оптимальное количества решений 1 2 умение работать с информацией, в том числе умение затребовать дополнительную информацию, необходимую для уточнения ситуации 3 умение моделировать решения в соответствии с заданием, представлять различные подходы к разработке планов действий, ориентированных на конечный результат 4 умение принять правильное решение на основе анализа ситуации;

5 навыки четкого и точного изложения собственной точки зрения в устной и письменной форме, убедительного отстаивания своей точки зрения;

навык критического оценивания различных точек зрения, осуществление самоанализа, 1 самоконтроля и самооценки .

7 адекватность и соответствие ответов специалиста современным тенденциям рынка, 1 конструктивность .

8 креативность, нестандартность предлагаемых решений;

9 количество альтернативных вариантов решения задачи (версионность мышления);

10 наличие необходимых навыков, их выраженность (в зависимости от требований) .

Количество баллов в целом 10

З) КРИТЕРИИ И ШКАЛА ОЦЕНИВАНИЯ КОНТРОЛЬНЫХ РАБОТ

–  –  –

III ТИПОВЫЕ КОНТРОЛЬНЫЕ ЗАДАНИЯ ИЛИ ИНЫЕ

МАТЕРИАЛЫ, НАОБХОДИМЫЕ ДЛЯ ОЦЕНКИ ЗНАНИЙ, УМЕНИЙ,

НАВЫКОВ, ХАРАКТЕРИЗУЮЩИХ ЭТАПЫ ФОРМИРОВАНИЯ

КОМПЕТЕНЦИЙ

1 курс 1 семестр ТЕМА 1. GETTING STARTED .

(Вводный курс) Тема № 1. Lesson 1. Getting started. Фонетика: Алфавит, гласные a, e, согласные s. Типы чтения гласных букв. Грамматика: Личные, притяжательные, объектные и указательные местоимения. Глагол to be .

Задание 1. Расставьте эти слова в алфавитном порядке .

grandmother, umbrella, ice-cream, xylophone, box, puppy, apple, seven, duck, vase, zebra, rat, orange, chair, teddy-bear, egg, monkey, family, house, wolf, jam, yellow, kite, quail, nine, lion Задание 2. Расположите (на скорость) слова так, как они расположены в словаре, т.е. в алфавитном порядке с учетом второй, третьей и т.д .

буквы:

Inner inflect instead jest

–  –  –

1) 5, 14, 10, 15, 25 2) 5, 14, 7, 12, 9, 19, 8 3) 12, 5, 1, 18, 14, 9, 14, 7 4) 23, 5 Задание 5. Напишите английскими буквами

- имя (свое, соседа по парте и т.д.);

- фамилию (те же варианты);

- название улицы, на которой живете;

-слово, написанное на карточке (любое незнакомое из словаря) и т.д .

Задание 6.Перепишите побудительные предложения в отрицательной форме .

Speak Russian at the lesson .

Tell him about our visit .

Take this chair to that room .

Put you thing here .

Go to this concert .

Leave me here alone .

Take little Mike with you .

Show me city now .

Discuss these questions with Mr. Brown .

Упражнение 7. Прочитайте повествовательные предложения и образуйте от них побудительные предложения .

А) в утвердительной форме:

We look up new words in the dictionary .

The clerk doesn‘t polite with customers .

Mary often picks me up for walks .

My son reads very little .

Diane sleeps not enough .

Б) в отрицательной форме:

Dan eats too many sweets .

Nick‘s children often take matches .

Tom goes to bed too late .

Your children are often naughty at the lessons .

Our daughter is often late for lessons .

Задание 8.Прочитайте предложения и найдите незавершенные по смыслу и форме .

Have a good flight!

Look!

Listen!

Let!

Come here!

Take it easy!

Don‘t Shut the door Go out .

Call me back .

Задание 9.Завершите побудительные предложения .

Have… Go… Don‘t… Let‘s… Don‘t take… Listen… Look… Discuss… Put… Tell… Задание 10. Переведите с русского языка на английский .

Найдите мой галстук. 2. Познакомьтесь с Беном. 3. Пришлите мне семь галстуков. 4. Пришлите Бесс семь ручек. 5. Пришлите мне мою ручку. 6 .

Разыщите Петра Задание 11. Прочитайте текст о работе режиссера во время съемок фильма. Составьте свой подобный текст и запишите его .

Let‘s begin taking pictures! Switch on the lights! Diane, come to Albert and have a seat next to him. Albert, don‘t move aside. Look at Diane. Diane, don‘t smile this time! Stop! We‘ll try it again .

–  –  –

Задание 2. Отработайте чтение следующих скороговорок:

[] Fat cat sat on a mat and ate a fat rat .

[ei] The rain in Spain falls mainly on the plain .

[e] It‘s best to rest, said the vet to the pet .

[i:] Steve keeps cheese in the freeze .

[b] Betty bought a tub of butter .

[d] David‘s daughter didn‘t dance, but David‘s dad did .

[r] The rabbit raced right around the ring Задание 3. Определите сколько в слове звуков, запишите его по образцу dog – сгс ( с – согласный звук, г –гласный звук)

1. gorilla 2. rabbit 3. snake 4. Monkey Задание 4. Назовите по порядку буквы в следующих словах Meet, tell, bed, Ted, feet, pen, Ben Задание 5. Определите сколько букв и сколько звуков в каждом из следующих слов Ben, meet, tell, be, ten, feet, tent, bed, bede Задание 6. Перепишите предложения, подчеркивая в них слова со звуком [i:] Meet Ted. Meet Ben. Tell Ted. Tell. Me. Tell Ben. Meet me Задание 7.Напишите в орфографии следующие слова [mi:t, tel, ben, mi:, ten, ben, bi: pi:t] Задание 8. Прочитайте вслух следующие слова, объясните по каким правилам они читаются Bee, dene, bet, dent, beet, end, men, bede, peep, dell, bent, den, mete Задание 9. Разделите следующие слова на две группы. В первой запишите слова со звуком [i], а во второй – со звуком [i:] .

Bee, dene, bet, dent, beet, end, men, bede, peep, dell, bend, den, mete Задание 10. Прочитайте следующие слова и назовите, в каких окончаниях читается [s], а в каких [z] .

lamps, cats, days, feelings, roads, telephones, notes, rooms, plays, plates, pens, sets, beds, tips, bees, pits, lips, lies, bibs, nets, seeds, tests, lids Задание 11. Выберите из списка слова со звуками [s], [k] и запишите их в два столбика .

Nice, can, came, cake, civil, place, icy, clean, face, mice, space, pact, cat

Задание 12. Напишите транскрипцию гласных звуков следующих слов:

а) be, feel, we, me, see, meet, deed, feet, need

b) it, is, in, ill, sit, fill, live, win, till, mill

c) bed, pen, ten, tell, set, let, met

d) tie, lie, my, pie, die, life, time, five, nine, smile

e) man, bad, hat, lamp, glad, fat, cat, black, sack Задание 13.

Напишите транскрипцию следующих слов, прочтите их вслух и объясните правила чтения:

mine, type, bid, did, fine, pit, five, vine, me, meet, lend, mete, eve, seem, pep, beef, ebb, see, send, pie, type, tin, fine, pin, lip, pile, line, sit, fit, set, best, sin, fist, miss, pens, less, lends, Bess, seems, size, zest, send, pale, date, ban, tape, fate, mad, say, same, fat, day, Sam, lane, land, tame, leave, bede, beat, deed, lean, mean, seat, nice, line, pin, pine, dene, fine, man, dent, Ann, nice, bet, bed, dine, did, May, fit, style, vet, bay, sat, till, file, ease, pet, tin, veal, slip, she, meek, reel, grim, happy, pony, sack, lad, got, pond, mule, butter, ugly, rudder, sink, mill, fuss, hobby, fly, cube, seep, stove, made, pane, sand, plate, mean, heat, pine, sty, teach, close, clock, shelf, cock, tape, tone, bud, fun, fume, tube, icy, free, peg, gent, peck, skin, single, note, lot, lone, nod, code, cot, tone, cope, dot, sock, hot, pope, doll, hop, bone, lead, steel, meat, bet, lest, tip, tiny, type, mice, cell, cod, spin, cap, can, ice, came, nice, cat, neck, mice, fast, fact, space, peck, pace, kin, keen, pact, face, gate, gem, gas, age, gym, page, egg, gin, game, beg, gag, jam, Jim, Jack, Jane, sky, teem, fee, wee, bee, feel .

Задание 14. Выпишите следующие слова в два столбика: исчисляемые существительные и неисчисляемые существительные. Используйте словарь в случае затруднения .

Company, firm, computer, envelope, money, debt, loan, creditor, administration, country, discount, telex, investment, manufacturer, strategy, shelf, passer-by, box, salesman, roof, datum, looker-on, half, woman doctor, key, glass, leaf, advice, college, wife, child, mouse, leaf, son-in-law, fish, woman, day, city, potato, piano, man, roof .

Задание 15. Выпишите следующие слова в два столбика. В первый запишите слова, у которых множественное число образуется добавлением окончания –s, а во второй - добавлением -es. Используйте словарь в случае затруднения .

bench, desk, day, book, money, doctor, demonstration, vocabulary, tourist, fax, trader, strategy, method, fox, teacher, key, grass, advice, city, potato, piano, hero, bush, plate Задание 16. Дайте соответствующие существительные женского рода .

A lion, a tiger, an actor, a poet, a man, an uncle, a husband, a brother, a grandfather, a son, a master, a baron, a count, a shepherd, a host .

Задание 17. Дайте соответствующие существительные мужского рода .

A lady, a girl, a niece, Mrs Smith, a widow, a mother, a French woman, a hen, a cow, a queen, a princess, a duchess, a stewardess .

Задание 18. Образуйте множественное число от следующих существительных.

Прочтите вслух во множественном числе:

A match, a foot, a page, a patch, a passer-by, a wife, a dish, a cage, a mass, a bench, a baby, a lady, a deer, a bag, a tie, a test, a bed, a swine, a city, datum, a day, a man, a page, a mouse, a match, an army, a cage, a party, a child, a tooth, a man, a father-in-law, fruit, a pen, a class, a story, a road, a day, a cat, a bush, a desk, a table, a plate, a fox, a room, a lady, a knife, a chair, a bus, a hero, a match, a way, a house, a family, a flag, a town, a wolf, a country, a lion, a park, a play, a dictionary, a thief, a key, A baby, a plant, a lemon, a peach, a banana, a brush, a star, a mountain, a tree, a shilling, a king, the waiter, the queen, a man, the man, a woman, the woman, an eye, a shelf, a box, the city, a boy, a goose, the watch, a mouse, a dress, a toy, the sheep, a tooth, a child, the ox, a deer, the life, a tomato, a secretary, a crowd, the airport, a theatre, the tornado, a shop, the tragedy .

Задание 19. Переведите на английский язык .

Пять человек, семь дней, девять ручек, десять ламп, восемь тетрадей, две книги… Задание 20. Переведите на русский язык Find my tie. 2. Meet Ben. 3. Send me seven ties. 4. Send Bess seven pens. 5 .

Send me my pen. 6. Find Peter. 7. Tell Ben my name

–  –  –

Lesson 3 Getting started. Фонетика: Правила чтения гласных букв: i, y; и буквосочетания th. Грамматика: Род и число имен существительных .

Определенный артикль the. Задания, направленные на формирование фонетических навыков .

Задания, направленные на формирование фонетических навыков Задание 1. Прочтите следующие слова, обращая внимание на произношение звуков [ei] [I:] main - may sea pain - pay tea name – nay lean date – day mean Задание 2. Определите сколько букв и сколько звуков в каждом из следующих слов name, day, please, nice, fine, deep, beat, Spain Задание 3. Напишите в орфографии следующие слова [naim, pln, flt, lmp, dei, fain, bd, men, pli:z, nais] Задание 4. Напишите транскрипцию следующих слов, прочтите их вслух и объясните правила чтения .

Say, faint, ease, veal, stay, aim, May, leave, mean Длительность выполнения заданий данного типа зависит от объема и варьируется во временном интервале – 1-3 минуты Задания, направленные на формирование лексико-грамматических навыков и навыков письма Задание 5. Вставьте артикль, где необходимо .

A) My … aunt and my … uncle are … doctor. They work at … hospital. They get up at seven o‘clock in … morning. They go to … bed at eleven o‘clock. 2. I work in … morning and in … afternoon. I don‘t work in … evening. I sleep at … night .

3. When do you leave … home for … school? – I leave … home at … quarter past eight in … morning. 4. What does your mother do after … breakfast? – She goes to … work. 5. Is there … sofa in your... living room? — Yes, there is... cosy little.. .

sofa in... living room. — Where is... sofa? — It is in... corner of... room to... left of... door. I like to sit on this... sofa in... front of... TV set in... evening. 6. There is... nice coffee table near... window. There are... newspapers on... coffee table .

7. There is... tea in... cup. 8. When do you watch... TV? — I watch... TV in.. .

evening. We have... large colour TV set in our... room. There is... beautiful vase on... TV set. There are... flowers in... vase. 9.I have... large writing desk in.. .

study. There is... paper on... writing desk. My... books and... exercise books are on... writing desk, too .

B) My friend‘s... flat is very comfortable. There are... three rooms in... flat:.. .

living room,... study and... bedroom.... living room is not very large.... walls in... living room are blue. There are... pictures on... walls. There is... table in.. .

middle of... room with some chairs around it. To... left of... door there is... sofa .

Near... sofa there are... two large armchairs. They are very comfortable. There is... piano in my friend‘s living room.... piano is to... right of... door.... bedroom and... study are small.... furniture in... flat is brown .

C) 1.... Neva flows into... Gulf of... Finland. 2.... Pacific Ocean is very deep. 3 .

... Urals are not very high. 4.... Elbrus is... highest peak of... Caucasus; but it‘s.. .

highest mountain in... Europe too. 5.... Alps are covered with... snow. 6... .

Shetland Islands are situated to... north of... Great Britain. 7. Is... Canada.. .

largest country in... America? 8.... Crimea is washed by... Black Sea. 9.... Lake Baikal is... deepest lake in... world. 10. Is... Paris... capital of... France? 11 .

Lomonosov was born in... small village on... shore of... White Sea. 12. Gogol was born in... Ukraine in 1809. 13.... Caucasus separates... Black Sea from.. .

Caspian Sea. 14.... Europe and... America are separated by... Atlantic Ocean .

15.... Baltic Sea is stormy in winter. 16. There are many small islands in... Pacific Ocean. 17.... North Sea separates... British Isles from... Europe. 18.... Balkans are old mountains. 19.... Nile flows across... northeastern part of... Africa to.. .

Mediterranean Sea. 20. Which are... highest mountains in... Russia? 21. When was she in... USA? 22. When was he in... Ethiopia?

D) 1. This is … pen. That is … pencil. 2. This is … book. It is my … book. 3. Is this your … pencil? – No, it isn‘t my … pencil, it is my sister‘s … pencil. 4. I have … sister. My … sister is … engineer. My sister‘s … husband is … doctor. They have got two … children. 5. This is … girl. This … girl is their … daughter. Their daughter‘s … name is Vera. 6. That is … boy. That … boy is her … brother. Her brother‘s … name is Nick. 7. This is our … flat. 8. We have got … car. Our … car is not very expensive but reliable. 9. I have no … pet. 10. My granny has got … headache. She has no … idea what to do. 11. I have … friend. His … name is Mike. My … friend is very good. 12. It‘s … cat. Its … tail is long and bushy. It‘s Mike‘s … cat .

E) 1. I have two … sisters. My … sisters are … students. 2. We are at … home. 3 .

My … brother is not at … home, he is at … school. 4. My … mother is at … work .

She is … doctor. 5. I am not … doctor. 6. He has no … sister. 7. He is not … pilot .

8. I have thirty-two … teeth. 9. He has … child. 10. She has two … children. Her children are at … school. 11. Is your father at … home? – No, he is at … work. 12 .

Where is your … brother? – He is at … home .

Задание 6. Вставьте соответствующую форму глагола to be

1. I... a pupil. 2. My father... not a teacher, he... a scientist. 3.... your aunt a doctor? - Yes, she.... 4.... they at home? - - No, they... not at borne, they... at work. 5. My brother... a worker. He... at work. 6.... you an engineer? - - Yes, I... .

7.... your sister a photographer? No, she... not a photographer, she... a student. 8 .

... your brother at school? - - Yes, he.... 9.... your sister at school? - No, she... not at school. 10. My... sister... at home. 11.... this your watch? • Yes, it.... 12. She... an actress. 13. This... my bag. 14. My uncle... an office-worker. 15. He... at work. 16. Helen... a painter. She has some fine pictures. They... on the walls. She has much paper. It... on the shelf. The shelf... brown. It... on the wall. Helen has a brother. He... a student. He has a family. His family... not in St. Petersburg, it.. .

in New York .

Задание 7. Переведите с русского языка на английский Я студент .

Я в институте. Мой брат художник. Он не инженер. Моя сестра на работе. Моя сестра не дома. Мы не на улице. Мы дома. Моя мама не учительница. Она врач .

Задание 8. Напишите небольшой рассказ (до 10 предложений) используя активный вокабуляр и грамматику пройденных уроков .

Рекомендуемое время выполнения задания – 1- 2 часа .

Задание 9. Тест по теме

–  –  –

Задание 2. Выпишите слова в два столбика .

В первый напишите слова со звуком [], во второй со звуком [] this, that, than, thus, theme, thin, myth, three, thing, thick, these, mother, bother, the, those, weather, think, thank, faith Задание 3. Напишите транскрипцию следующих слов .

fetch, catch, chick, fish, shine, shape, that, than, patch, dish, fish, bench, shop, chess, change, chest, thin, short Задание 4. Прочитайте и переведите следующие предложения .

Подчеркните в них слова, с сочетанием букв ch,sh,tch, th и объясните их правила чтения .

Please give me a match, Jane. This is a bad match. Please give me that match .

This is a bag. The bag‘s big. It‘s a big bag. That‘s a cap. The cap‘s black. It‘s a black cap. That‘s a thin pencil. Give me that pencil, please .

–  –  –

FINISH Задание 6. Переведите с русского языка на английский следующие предложения Это черный карандаш. Эта сумка черная. Дайте мне ту сумку, пожалуйста .

Это шапка. Возьмите эту шапку. Дайте мне эту спичку, пожалуйста. Дайте Джейн эти карандаши. Дайте мне эти ручки и эту сумку. Возьмите эти плохие спички. Это ручка. Это черная ручка. Эта ручка черная. Это сумка .

Это моя сумка. Эта сумка толстая. Бен, дайте мне ту тонкую ручку. Эта квартира чистая. Это чистая квартира. Дайте Бену эти ручки и эти карандаши. Эта квартира большая. Прочитайте этот текст, пожалуйста .

Пожалуйста, дайте Джейн этот текст. Возьмите эти тексты, пожалуйста .

Задание 7. Опишите картинку (класс, человека), используя указательные местоимения .

.

Задание 8.Поставьте следующие словосочетания во множественное число .

This magazine, that sticker, this stamp, that sandwich, this poster, this teacup, this egg, that wall, that picture, this foot, that mountain, this lady, that window, this man, that match, this knife, this book, this family, this pie, that answer, that apartment, that teacher, that comedy .

Задание 9. Поставьте следующие предложения во множественное число .

1. This is a spider. 2. That is a snail. 3. This is a star. 4. This is a film star. 5. That is a cartoon. 6. This is a boy. 7. This is a baby. 8. That is a plate. 9. That is a flower. 10. That is a bookshelf. 11. Is this a sofa? 12. Is this a bookcase? 13. Is this a man? 14. Is that a ball? 15. Is that a train? 16. Is that a plane? 17. Is the window open? 18. Is the door closed? 19. Is the boy near the window? 20. That is not a king. 21. That is not a queen. 22. That is not a bus. 23. This isn‘t a mountain. 24 .

That isn‘t a goose. 25. This isn‘t a mouse. 26. It is a sheep. 27. It is a calendar. 28 .

It is a cat. 29. It is not a girl. 30. It isn‘t a bag. 31. It isn‘t a tree. 32. It is not a bad egg. 33. It is a good egg. 34. Is that a flower? 35. Is this a rose? 36. This is a teapot .

Задание 10. Лексическая игра Напишите как можно больше слов на сочетания ch, sh, tch, th. Составьте ментальную карту (mind map) .

Самостоятельная работа. Домашнее задание .

Задание 11. Отгадайте ребусы. Придумайте свои ребусы .

–  –  –

Задание 2. Напишите транскрипцию следующих слов .

Dray, bread, rung, wink, joy, try, think, far, hot, hale, bring, hell, car, large, red, park, march, room, farmer, drill, gang, sling, prank, pink, link, drink, bark Задание 3. Напишите в орфографии следующие слова [ri:d, si, sta:t, risk, siti, hei] Задание 4. Прочитайте и переведите следующие предложения .

Подчеркните в них слова, с сочетанием букв ar, ng,nk и объясните их правила чтения .

1.This is my car. 2. It is not large, but clean and comfortable. 3. It is now at the bank of the river at the far end of the city. 4.Roads in our city are not perfect .

–  –  –

Their rooms are large .

Задание 9. Переведите на английский язык следующие предложения .

Это потолок? 2.Та дверь желтая? 3.Это мой галстук? 4.Он хороший?

5.Это его карандаш? 6. То карандаши? 7. Его зовут Петр? – Да. 8. Саратов большой город? – Нет. 9. Эта ручка красная? 10. То – карандаши?

–  –  –

Задание 14. Напишите транскрипцию следующих слов .

Look, took, tool, bone, hop, note, code, dot, pope, doom, shook, cook, cope, choose, Задание 15. Напишите в орфографии следующие слова [pensl, buk, tu:l, tu:, tuk] Задание 16. Прочитайте и переведите следующие предложения .

Подчеркните в них слова со звуками [u:, u, ou] и объясните их правила чтения .

1. Please, take that book, Tom. 2. Are those pencils short too? – No, they aren‘t. 3 .

Is it a good book? 4. Please go to the door. 5. Open the book, Tom, and read Note five. 6. Close the book and go to the blackboard. 7. This is a room. 8. That is a blackboard. Look at it. 9. Good morning! 10. Please don‘t go to the granny .

–  –  –

Задание 19. Поставьте следующие предложения в вопросительную и отрицательную формы и переведите на русский язык .

Vera and Natasha are programmers .

This is a blackboard .

I am an economist .

They are pupils .

Their rooms are large .

Задание 20. Переведите на английский язык следующие предложения .

Это потолок или пол? 2.Та дверь желтая или зеленая? 3.Это мой или его галстук? 4.Он хороший или плохой? 5.Это или то его карандаш? 6. То карандаши или ручки? 7. Его зовут Петр или Иван? - Петр. 8. Саратов большой или маленький город? - Большой. 9. Эта ручка красная или синяя?

10. То или это - карандаши?

–  –  –

Задание 23. Работа в парах. Ответьте на следующие вопросы. Составьте аналогичные вопросы и задайте вашему собеседнику .

Are these pencils long or are they short?

Is this a map or a plan?

Is this a note or a text?

Is this a tie or a cap?

Is it his or my tie?

Is his name Tom or is it Ted?

Are those books thick or are they thin?

Is this page ten or page nine?

Задание 24. Ролевая игра «Interview». Условие: узнайте как можно больше информации о человеке, задавая общие и альтернативные вопросы .

Задание 25.Поставьте альтернативные вопросы к выделенным словам My pen is thin. 2. That note is short.3. Those matches are bad. 4. This film is good. 5. His pencil is red .

Задание 26. Переведите на английский язык. Используя активную лексику урока

1.Примечание пятое длинное или короткое? 2.Это карандаш или ручка?

3.Это хорошая или плохая комната? – Это хорошая комната. 4. Это его книга или моя? 5. Ее зовут Мэри или Джейн? 6. Стены в этой комнате зеленые или голубые? 7. В аудитории одно или два окна?

Задание 27.Поставьте альтернативные вопросы к следующим предложениям, используя слова, данные в скобках

1.Fred is a doctor (teacher) 2. Ann is my friend (Kate). 3. They are teachers (students) 4. Those cups are brown (yellow). 5. These pencils are short (long). 6 .

Vera and Natasha are programmers (teachers). 7. This is a blackboard (spoon). 8. I am an economist (Sasha). 9.They are schoolboys (students). 10.Their rooms are large (small) .

–  –  –

Задание 29. Напишите транскрипцию следующих слов care, fare, mare, stare, bare, rare, pure, cure, during, fire, mire, tire, shire, here, sere, mere, here, tyre, cure, store, lore, worm, worship, worthy, sere, our, air, fired, store, shire, during, pair, faint, flour, world, pioneer, there, here, where .

Задание 30. Напишите в орфографии следующие слова [di, mu, au, w :d, flaid, hi, w:k] Контрольная работа .

Вариант 1 .

I. a) Listen and complete the words. b) Number the words according to the picture. (Oxf.word skills.Basic.Un.5)

– pencil……………… – 8

– r……………………… – ___

– r…………………….. – ___

– n……………………. – ___

– f……………………. – ___

– piece ………………. – ___

– b……………………. – ___

– d……………………. – ___ II. Circle the correct words .

1. I have a flat. It / He is in the center of the city. 2. This is my father. Its / His name is Jordan. 3. Call me / my back later. – Ok. 4. Is this photo of you/your son and her / his dog? 5. I have a daughter, Juanita. Her / She is eighteen .

III. Put possessive adjectives (my/your/our, etc) and possessive pronouns (mine/ours, etc) Model: This car belongs to me. This is my car. It’s mine .

1. That ticket belongs (принадлежит) to her. That‘s ……ticket. It‘s …

2. This house belongs to them. This is ………house. It‘s ………

3. These cups belong to us. These are ………cups. They‘re ………

4. Those books belong to him. Those are ………books. They‘re …… .

5. This camera belongs to you. This is ………camera. It‘s …………

–  –  –

VIII. Underline the correct word .

It‘s very pleasant to sit here on this/these terrace .

There is a village in the middle of that/those mountains .

This/Those grapes are delicious .

We can have fondue at that/those little restaurant .

Those/That people are too loud .

IX. Put a/an or the in the gaps .

1. I think she is ……..doctor. 2. They want to buy …….. umbrella. 3. Where‘s Mary? – She is in …….. kitchen. 4. It is …….. difficult exam. 5. She likes watching TV in …….. evening. 6. I play…….. piano in …….. orchestra .

X. Fill in the gaps with can, may, or must .

–  –  –

XI. Complete the sentences with am, is, are in positive or negative form .

Sorry, I …………….ready for the lesson .

Her name ………….Martina .

Where ……………you from? – I……………from Italy .

……………..Ross and Jennifer married? – Yes, they………………. .

What ……………your telephone number?

How old …………..your parents?

XII. Write short answers for the questions .

Are you single? – No, ……………… .

Are Michael and Anna English? – Yes, ……………… .

Is Howard your second name? – No, ……………… .

Is Jacqueline an artist? – Yes, ………………… Is his family big? – No, ………………… .

Are you nineteen? – Yes, ……………………… Вариант 2 .

I. a) Listen and complete the words. b) Number the words according to the picture. (Oxf.word skills.Basic.Un.5)

– pencil ……………..– 8

–r…………………….. – __

–r…………………….. – __

–n…………………….. – __

–f…………………….. – __

–piece ……………….. – __

–b…………………….. – __

–d……………………… – __ II. Circle the correct words .

1. This is Henry‘s office. That‘s his / her desk. 2. What‘s you / your name? – Carlo. 3. I live in that hotel. – Oh, its / it’s great. 4. How old is your boyfriend? – Him / He is twenty-eight. 5. Listen to my/me attentively .

III. Put possessive adjectives (my/her/our, etc) and possessive pronouns (mine/his/ours, etc) .

Model: This car belongs to me. This is my car. It’s mine .

1. Those coats belong to us. Those are ……coats. They‘re ………

2. That bag belongs to me. That‘s ………bag. It‘s ……………

3. These shoes belong to her. These are ………shoes. They‘re ………

4. That watch belongs to him. That‘s …………watch. It‘s …………

5. These photos belong to you. These are ………photos. They‘re ……

–  –  –

VIII. Underline the correct word .

1. This /These questions are difficult. 2. These/That sandwiches are mine. Yours are on the table. 3. Let‘s cross the road. That/Those taxi is free. 4. You don‘t enjoy this/these film because it‘s boring. 5. Have you got some cheaper pens?

This/Those are very expensive .

IX. Put a/an or the in the gaps .

I go to ………cinema with my friends .

He‘s ……….Italian businessman .

The exam takes ……….hour .

They have got ………..house in Spain .

know he plays ……….guitar .

It‘s ………..cheap restaurant .

X. Fill in the gaps with can, may, or must .

………….you hear me at the back of the hall?

…………I go out for some minutes?

……………you lend me your pencil?

You ………..wear a uniform in the office. It‘s a rule .

She …………..speak Japanese .

All taxi-drivers ………..have drive licenses .

XI. Complete the sentences with am, is, are in positive or negative form .

………..you Egyptians? – Yes, we ……… ……….this your mobile? – No, it ……….Tim‘s .

Karen ………in Canada. She ………..my full sister .

………..Robert and Sally any kin to you? – No, they … This ………….my friend, Mario. – ………….he married or single?

Sorry, I …………late for the lesson .

XII. Write short answers for the questions .

Are you Portuguese? – No, ………… Is James English? – Yes, …………… Is your address 26 New Road? – No, …………… Are you and your friends here on holidays? – No, …………. .

Is Barbara married? – Yes, …………… .

Are you seventeen? – Yes, ………… Unit 2. My family. Грамматика: Глагол have/ has. Притяжательный падеж. Текст: Family members. Belonging to a family .

Задание 1. Перечень вопросов по теме для устного обсуждения:

1. How old are you?

2. Have you got a family?

3. Are your parents very old?

4. How old is your father (mother)?

5. Where do they live?

6. When were you born?

7. When did you leave school?

8. How many subjects do you at the Institute?

9. When did you last have a dictation? How many mistakes did you make?

10. Did you spend the summer in the country or in town? Where are you going to spend the summer?

Задание 2. Прочитайте и переведите текст:

My friend's family My friend's name is Lavrov. He lives in Moscow. His family is not very large .

He has a wife and two children. His wife's name is Mary and his children's names are Ann and Nick. Lavrov's wife is a young woman. She is twenty nine years old .

She's a lecturer. She teaches English at the Institute of Foreign Languages. She's got very many students. She hasn't got bad students. Her students do well as a rule .

My friend's daughter is a girl of ten. She goes to school. She does a lot of subjects at school. She is also learning English. She works hard and knows the language well. She doesn't make many mistakes in English. She likes reading. She also helps her mother at home. Lavrov's son is a little boy. I think he was born five or six years ago. His father takes him to a nursery school every morning .

My friend's got a sister. She's going to be a doctor, and she's leaving her Institute this year. She's married. Her husband's an engineer .

My friend hasn't got any brothers .

My friend's wife usually takes the children to the country in summer to stay with their grandfather and grandmother. They love their grandchildren very much .

She's going to take them to the country again this summer

Ответьте на следующие вопросы:

- Has Lavrov got any children?

- Have his children got any toys?

-What is Lavrov‘s sister?

- How old is Lavrov‘s girl?

Where does Lavrov live?

Задание 1.Прослушайте, а затем прочтите следующие слова

a) child, find, wild, mild, kind, old, bold, cold, told, other, mother, brother, another, come, love, son, ton

b) knit, rude, storey, clear, blast, cask, bleak, fit, bite, hurt, bark, right, knight, night, sink, skill, step, stern, tusk, tune Задание 3. Поставьте следующие предложения в отрицательную и вопроси тельную формы .

1. Магу has got a family. 2. Jane has got a lot of children. 3. I‘ve got a wife. 4 .

My children have got a lot of friends. 5. They have their English in the morning. 6 .

They had a dictation yesterday. 7. He‘s having dinner now. 8. I often have a lot of work to do. 9. I‘ve got a lot of work to do today. 10. She had a lot of work to do last week .

Задание 4. Переведите предложения на английский язык, обращая внимание на употребление глагола to have и оборота to have got а) 1 .

У меня есть интересная книга о Репине. 2. У сестры моего друга двое маленьких детей. 3. У вашего друга большая или маленькая семья? 4 .

Сколько детей у вашего друга? 5. У моего сына много русских книг, но у него нет английских книг. 6. У кого есть вопросы? — У меня есть один вопрос .

б) 1. Во сколько вы обычно завтракаете? 2. Сегодня мы очень рано завтракали. 3. Вы сегодня поздно обедали?

4. Где вы обедали вчера? — Вчера я обедал дома. 5. Они уже (сейчас) обедают .

в) 1. Сегодня у меня, к сожалению, нет времени обсуждать этот вопрос с вами. 2. У вас вечером много времени, чтобы приготовить домашнее задание по английскому языку? 3. У вас вчера было много работы? 4. Дайте мне, пожалуйста, журнал, у меня сейчас есть время, чтобы прочитать эту статью .

5. Вы часто простужаетесь? 6. Вы простужены сейчас? — Да .

Задание 7. Переведите предложения на английский язык, употребляя активную лексику урока .

1. Сын моей сестры — пионер. Он хорошо учится (успевает) в школе. Он, как правило, не получает плохи) отметок. Моя сестра обычно помогает ему готовить уроки .

2. У меня нет сестер, но у меня есть четыре брата. Два моих брата окончили в прошлом году институт, а двое учатся в школе (ходят в школу). 3. Эта молодая женщина — инженер. Она работает на большом заводе. У нее обычно много работы. Каждое утро она отводит своего маленького сына в детский сад. 4. Товарищ Климов — старый рабочий. У него нет внуков, но у него есть две внучки. Первая внучка товарища Климова родилась семь лет тому назад, а вторая — в прошлом году. 5. В прошлом году я не изучала английского языка, н у меня не было английских книг. Теперь у меня много английских книг. По вечерам я, как правило, читаю по-английски. Мой муж тоже знает язык, и мы иногда говорим по- английски. В будущем году я собираюсь начать изучать французский язык. 6. Мои родители живут за городом. Там у них три комнаты. Я обычно езжу к ним летом и иногда зимой. Я не люблю ездить туда осенью н весной. 7. У меня будет много работы на будущей неделе. 8. Сколь ко времени вы обычно тратите на свои уроки? — Я трачу на них, как правило, два часа. 9. Сколько предметов вы изучаете? 10. Не помогайте вашему сыну делать уроки. 11. Мне кажется, некоторые из этих тем очень интересны .

Задание 6. Поставьте вопросы к выделенным словам .

My friend is a teacher (3). 2.This is a map (1).3 It‘s a good map (1). 4.That‘s a bad cap (2). 5.It‘s his cap (1). 6.The match is on the table (1). 7.Her name is Mary (2). 8.Bess is a good pupil (2) .

Задание 7. Переведите следующие предложения на английский язык .

Эта девушка – моя сестра. Ее зовут Мэри. Она инженер.2. Ваш сын инженер или рабочий? – Он рабочий. 3. Кто ваша подруга? – Катя моя подруга. – Кто она (по профессии)? – Она преподавательница. 4. Где ваш преподаватель? – Он здесь. 5. Моя сестра сейчас в Минске. Моя подруга тоже там.6. Петр и Анна в Киеве? – Да, в Киеве навещают своих друзей. – Их сын тоже в Киеве? – Нет, он сейчас здесь. – Что он делает? 7. Кто это мальчик? – Он мой сын. 8. Кто эта девушка? – Она инженер.9. Этот человек врач? – Да. Как его фамилия? – Его фамилия Петров. 10. Кто ваша жена? – Она инженер. 11 Кто этот человек? – Он мой друг. 12. Кто он врач или инженер? 13. Кто эта девушка? Она ваша сестр?14. Кто эта девушка? Она студентка или преподавательница? 15. Какого цвета те двери? - Они белые .

16. Чья это квартира? – Это их квартира? 17. Какая это книга? – Это большая книга. 18. Какие это тетради?- Это тонкие тетради. 19. Какая это комната? – Это большая комната. 20. Где ваши сестры? – Они дома .

Найдите в кроссворде и переведите слова, касающиеся темы:

«Семья» .

Шкала оценки За каждое найденное слово 1 балл. Максимально – 10 баллов .

Учитываются быстрота и правильность .

Задание 9.Вместо пропусков вставьте подходящие по смыслу притяжательные местоимения .

1 Barbara lived in a big flat together with … parents. – Барбара жила в большой квартире вместе со своими родителями .

2 Nick and Jane always bring … children to school by car. – Ник и Джейн всегда отвозят своих детей в школу на автомобиле .

3 Jack`s idea was not interesting for … visitors. – Идея Джека не заинтересовала его посетителей .

4 … investigations will show, that we are ahead of all … competitors. – Наши исследования покажут (= подтвердят), что мы обогнали всех наших конкурентов .

5 … cousin left … family in the country and came to meet … mother. – Ее двоюродный брат оставил свою семью за городом и приехал встретиться с ее матерью .

6 … engineer will upgrade … computers. – Наш специалист модернизирует ваши компьютеры .

7 … pets are used to eat dry food. – Их домашние животные привыкли питаться сухим кормом .

8 … umbrella is like a piece of … city-map. – Твой зонт напоминает (= как) кусочек карты нашего города .

9 … city is wonderful: … white nights are unforgettable. – Наш город прекрасен:

его белые ночи незабываемы .

10 Elisabeth taught … children swimming. – Элизабет научила их детей плавать .

Задание 10. Заполните пропуски притяжательными местоимениями We‘re students. This is …classroom. The door in …classroom is white. 2. I‘m at home now…room is small, but it‘s light and clean. There are …sisters….names are Mary and Ann. 3. Open...books, please/ 4/ Sit down, Peter. …mark is good‘. Is she a teacher? Are these boys and girls… pupils? 6. This man is an engineer. His name‘s Petrov .

Задание 2. Вставьте соответствующую форму глагола to be

1.My name ___Maria, and I____a student at London University. My husband ____a student here, too. We ____from Britain. We ___from Argentina .

2.Susie and Joshua ____from South America. They ____from Cape Town in South Africa .

3. Anya and Costas _____from Europe. Ania _____from Warsaw in Poland .

Costas ____from Poland. He ___from Athens in Greece. I and I‘m from Italy, I‘m a student at Milan University. Here, I‘m with my girlfriend. Her name‘s Claudia, and she ____ a student too .

Задание 7.Вставьте соответствующее притяжательное местоимение

1. I‘m an actor. … job is very interesting. 2. We have a dog. … name is Blackie. 3 .

We live in a small village. … house is very pretty. 4. My sister works in a theatre .

She loves … job .

Задание 3. Вставьте глагол to be в форме Present Simple .

1. She … a student. She … a good student .

2. Where … you from? – I … from Moscow .

3. My mother … not a teacher .

4. … your brother at school? – Yes, he … .

5. My friend … an engineer. He … at work .

6. Nick … not a college student. He … a school boy. He … at school now .

7. Helen … a painter. She has some fine pictures. They … on the wall .

8. … this your book? – This book … not mine. My book … in my bag .

9. These … his newspapers .

10. My uncle … an office worker .

11. … your parents at home? – No, they … not .

12. Michael has a brother. His brother … 30. He … a worker. He … at home .

–  –  –

Bill has an older sister and a younger brother .

Janice has three older brothers and no sisters .

Henry has one older brother, three older sisters, and one younger sister .

Gabriella has two younger sisters and no brothers .

Stan has four older brothers and two younger sisters .

III. Complete the sentences .

–  –  –

VI. Underline the correct sentences with comparisons .

a. I‘m oldest person here. b. I‘m the oldest person here .

a. It‘s more cold today. b. It‘s colder today .

a. Singapore is hoter than Britain. b. Singapore is hotter than Britain .

a. The roads are dangerouser in winter. b. The roads are more dangerous in winter .

a. Is the Sahara the driest desert? b. Is the Sahara the most dry desert?

6. a. London is wetter Paris. b. London is wetter than Paris .

VII. Fill in the gaps with Have or Has .

…………..you got a bike?

………….your sister got children?

………….you got a mobile phone with you?

…………your parents got a DVD player?

…………..she got a laptop (a small computer)?

…………his friend got grandparents?

VIII. Give English equivalents of the following Russian words and collocations .

мой троюродный брат – ______________________________

кормилец в семье – __________________________________

единокровная сестра – _______________________________

пасынок – __________________________________________

внуки – ____________________________________________

двойняшки – ________________________________________

племянница – _______________________________________

приемные родители – ________________________________

расторгнуть брак – __________________________________

свекровь – _________________________________________

Вариант 2 .

–  –  –

Bill has an older sister and a younger brother .

Janice has three older brothers and no sisters .

Henry has one older brother, three older sisters, and one younger sister .

Gabriella has two younger sisters and no brothers .

Stan has four older brothers and two younger sisters .

II. Complete the sentences .

Your sister‘s husband is your ………………… .

Your mother‘s brother is your ………………… Your step-father‘s sons are your ……………… Your brother‘s daughter is your ……………… .

Your mother‘s second husband is your ………. .

Your father‘s parents are your... ………………

–  –  –

VI. Circle the correct comparative or superlative sentences .

1. a. The Amazon is the most wide river in the world .

b. The Amazon is the widest river in the world .

2. a. October is usually the wettest month .

b. October is usually the most wettest month .

a. She‘s the most famous actress in our country .

3 .

b. She‘s the famousest actress in our country .

4. a. This is the goodest shop in Paris .

b. This is the best shop in Paris .

a. Tara‘s hair is the longer than mine .

5 .

b. Tara‘s hair is longer than mine .

6. a. This test is easy than that one .

b. This test is easier than that one .

VII. Fill in the gaps with Have or Has .

…………..your half-brother got a house?

…………. she got siblings?

…………..you got an email address?

…………..he got a girlfriend?

…………..they got a new car?

…………..her niece got a room in the hostel?

VIII. Give English equivalents of the following Russian words and collocations .

тесть – ______________________________________

племянник – _________________________________

сводный брат – _______________________________

золовка – ____________________________________

супруги – ____________________________________

воспитывать ребенка – _________________________

быть обрученным с … - ________________________

быть не замужем – ____________________________

быть родственником кому-либо – ________________

быть на пенсии – ______________________________

Unit 3. Daily activities .

Грамматика: Употребление времени. Простое настоящее время .

Задание 1. Переведите текст с русского языка на английский Меня зовут Петр Иванов .

Мне 17 лет. Я студент 1 курса Дагестанского государственного института народного хозяйства. Мой отец, мать, моя сестра и я живем в Махачкале. Мой отец бухгалтер. Ему 40 лет. Моя мама врач. Ей

38. Мою сестру зовут Нина. Она учится в школе. Ей 15 лет. Моего лучшего друга зовут Андрей. Мы сейчас смотрим с ним кино .

–  –  –

Задание 3. Образуйте отрицательную и вопросительную форму предложений .

1. I visit my parents very often .

2. They live in Great Britain .

3. He goes to school by bus .

4. She lives in this house .

5. He wants to be a doctor .

6. They play tennis every Sunday .

7. We work every day .

8. My sister goes to bed at nine .

9. Usually I have dinner very late .

10. My brother watches TV every evening .

11. She likes classical music .

12. We go to the theatre once a month .

Задание 4. Раскройте скобки, употребляя глагол в форме Present Simple .

1. My working day (to begin) at seven o‘clock .

2. I (not to walk) to work every morning .

3. She (to do) her morning exercises every day .

4. He (to speak) German .

5. I (to visit) my friend every week .

6. Her first class (to start) at eight o‘clock .

7. Ann (not to read) a lot .

8. He always (to invite) his friends to his birthday party .

9. I (to go) for a walk every day .

10. She (to wash) her car once a week .

11. - … your brother (live) in Moscow?

- No, he (not). He live in Kiev .

12. There … a policeman at the door .

13. - … you (like) reading books?

- Yes, I …. I (like) to read very much .

14. She … pretty and friendly .

15. There … some mistakes in your dictation .

16. Where … the nearest bus stop, please?

17. – … the shops open at 8 o‘clock? – No, they … closed .

18. It (sound) interesting .

19. You … a teacher, aren‘t you?

20. The Hays (seem) to be a really happy family .

21. When it … cold, we (put on) warm clothes .

22. … that hotel expensive?

23. He (think) he … right .

24. The sweater … nice, the trousers … nice, too .

25. Bad news (travel) fast .

26. My hair (not) clear. I must wash it .

27. Mary (teach) Mathematics at school .

28. There … a programme for youth and two films on TV .

Задание 5. Раскройте скобки, используя правильную форму глагола

1. My parents (not to live) in Moscow. 2. He (not to like) Chinese food. 3. Your cousin (to speak) Italian? 4. You (to help) your brother with the homework? 5. I‘m a flight attendant. I (to travel) a lot .

Задание 6. Переведите на английский язык

1. Он знает много языков. Сейчас он изучает японский .

2. Что они переводят сейчас? – Они переводят статью о курсах иностранных языков .

3.Завтра мы полетим в Лондон .

4.Я собираюсь скоро купить машину

5.Вы всегда говорите на английском в классе?

Мой папа редко читает газеты. Он чаще смотрит телевизор Я сейчас говорю по телефону .

Он всегда опаздывает на занятия по английскому Он сейчас пишет письмо другу Я обычно не пью чай по утрам Задание 7. Переведите предложения на английский язык

1. Он никогда не выходит из дома (to leave the house) .

2. Он всегда дома .

3. Он редко бывает дома .

4. Она редко смотрит телевизор (to watch TV) .

5. Он никогда не просыпается поздно (late) .

6. Мой кот всегда умывается .

7. Кто дает вам английские книги? – Мой преподаватель .

8. Кто из них работает в той компании? – Петров .

9. Кто приходит сюда утром?- Мы .

10. Чей сын изучает английский язык? – Наш сын .

11. Кто из вас изучает немецкий язык? – Иванов и Петров .

12. Кто разговаривает с вашим преподавателем сейчас? – Мой приятель .

Задание 8. Поставьте вопросы к выделенным словам Our teacher always speaks English in class (3) .

2. We sometimes have English in the Evening (1). 3. My friends work at the Ministry of Foreign Trade. (3). We often have dictations in class (2). 5.They do a lot of exercises at home (2). 6. We are having our English now .

Задание 9. Задайте все возможные вопросы к данному предложению I‘m going to have my English in the evening Самостоятельная работа .

Домашнее задание .

Задание 10. На основании задания 8 составьте небольшой рассказ о себе и своей семье .

Длительность задания – 30 минут Special questions

–  –  –

VIII. Underline the correct words .

A: Do you want to pay by (1) credit card / coins?

B: Yes, please .

A: OK. Can you put in your (2) phone / PIN number, please, and press OK .

B: There you are .

A: Thank you. Here‘s your card and your (3) note / receipt .

Вариант 2 .

–  –  –

V. Choose don’t, or doesn’t to fill in the blanks .

His children ………… stay long outside the house .

She ………….. work at the university, she studies there .

Ann ………….. like to do daily household duties .

I……………… go on holiday in winter. I like to go on holiday in summer .

Her son ……………. play any musical instrument .

Mr. Brown ……………..do karate, he does judo .

I hate dogs and that‘s why I ………………. go to dog shows .

We …………………… go fishing. We think it‘s boring .

VI. Make questions with these words .

Model: they / spend / do / their / Where / free time? – Where do they spend their free time?

–  –  –

VIII. Underline the correct words .

A: That‘s 60 cents, please .

B: I‘m sorry; I‘ve only got a €20 (1) cheque / note because I generally use my (2) coins / receipts in the parking machine .

A: That‘s OK. Here you are. That‘s €19.40 (3) exchange / change .

Unit 4.Comfortable home .

Грамматика: Оборот there is/ are. Предлоги in, on, at, under .

Местоимения: some, any, no Задание 1. Прочитайте, переведите текст, ответьте на вопросы .

My sister's flat My sister left her Institute two years ago and went to work to Norilsk. She is an engineer and works at a factory. She got a very comfortable flat last month in a new block-of-flats. It's on the third floor. I got a letter from my sister on the fifth of March with several pictures of the city and her flat .

This is a picture of my sister's flat. Look at it. There's a study and a bedroom in it? But there isn't a sitting-room or a dining-room. She has a living-room and she uses it as a sitting-room and a dining-room. There is also a kitchen and a bathroom in her flat, but you can't see them in this pictureThis is her living-room. The walls in the room are yellow. The ceiling‘s white and the floor's brown. You can see a square table in the middle of the room .

There's a vase of flowers on it. There's an armchair and a lamp in the corner .

There's also a piano in the room. My sister plays the piano very well. She loves music .

–  –  –

The computer is_______the desk The book is __________the computer The pen is___________the book The cup of coffee is ___________ the computer The glasses are _____the book The bag is ______the computer The mobile is _____the bag Задание 7. Переведите на английский язык следующие словосочетания, употребляя предлоги in или at .

В кухне, в порту, в парке, в лесу, в театре, в саду, в библиотеке, в магазине, в стакане, в комнате, в кино, в снегу, в школе, в классе, в доме, в чашке, в музее, в океане .

Задание 8. Переведите на английский язык следующие словосочетания, употребляя предлоги on или at .

На полке, на скамейке, на заводе, на стене, на вокзале, на полу, на крыше, на выставке, на земле, на концерте, на доске, на уроке на стадионе, на снегу, на траве, на работе .

Задание 9. Вставьте предлоги in или to

1. In winter I usually go... bed at ten o'clock because I go... school and have to get up early. But in summer, when I don't go... school and live... the country, I like to go... bed late. 2. Do you like to read... bed? 3. We did not want to stay... town on such a hot day, so we went... the country. 4. It is very late. Go... bed at once. 5 .

Where is your little sister? — She is... bed. Mother always puts her... bed at eight o'clock. 6. In summer my mother does not go... work and I don't go... school. We live... the country. My father goes … work every day, so he stays... town. But sometimes he comes... the country after work and goes back... town early in the morning, when I am still... bed .

Задание 10.Вставьте подходящие по смыслу предлоги вместо пропусков .

1 There are very many German books … their library. – В их библиотеке очень много немецких книг .

2 Our friends have seen nobody … the beach. – Наши друзья никого не видели на пляже .

3 Your son dropped his ball … the river. – Твой сын уронил в реку свой мяч .

4 There are no tomatoes and no cucumbers … Jane`s plate. – На тарелке Джейн нет помидоров и огурцов .

5 John must put his pens … his pencil-box. – Джон должен сложить свои ручки в пенал .

6 What did your teacher write … the blackboard? – Что ваш учитель написал на доске?

7 Our children will see many interesting animals … the Zoo. – Наши дети увидят в зоопарке много интересных животных .

8 Do you have anything … your pockets? – У вас есть что-нибудь в карманах?

9 Mary doesn`t want to sit … this chair. – Мэри не хочет сидеть на этом стуле .

10 Our granny is not … the house. She is … the garden. – Наша бабушка не в доме. Она в саду .

11 Jane puts newspapers and magazines … the box. – Джейн кладет газеты и журналы в ящик .

12 My husband likes to sleep … this sofa. – Мой муж любит спать на этом диване .

Задание 11. Вставьте предлоги on, in или into .

1.Where is the book? It is... the table. 2. Where is the tea? It is... the cup. 3. Put the plates... the table. 4. Put the book... the bag. 5. There is a beautiful picture.. .

the wall. 6. He went... the room. 7. I like to sit... the sofa... my room. 8. Mother is cooking dinner... the kitchen. 9. She went... the room and sat down... the sofa .

10. There are many people... the park today. 11. There is a girl standing... the bridge. Why is she crying? She has dropped her doll... the water. 12. There is no tea... my cup. 13. Pour some tea... my cup. 14. Put these flowers... the windowsill. 15. I saw many people... the platform waiting for the train. 16. We went... the garden and sat down... a bench. 17. The teacher hung a picture... the blackboard .

18. I opened the door and went... the classroom. The teacher was writing some words... the blackboard. The pupils were writing these words... their exercisebooks. There were some books and pens... the teacher's table. There were two maps... the wall and some flowers... the window-sills. I saw a pen... the floor. I picked it up and put it... the table .

Задание 12. Переведите предложения на английский язык, обращая внимание на используемые предлоги .

1. Английский журнал лежит на круглом столе .

2. Круглый стол стоит в углу гостиной .

3. Новый коричневый стул стоит рядом с его письменным столом .

4. Наша кошка сидит под круглым столом в гостиной .

5. Сервант находится рядом с кухонным окном .

6. Моя кузина поставила цветы в вазу. Теперь они стоят в вазе .

7. Тетрадь находится в папке, а папка – на письменном столе .

8. Над круглым столом висит красивая люстра .

9. На стене висит картина моего отца .

Задание 13. Переведите приведенные в таблице существительные с предлогами. Объясните в чем разница между словами в 1 и 2 графах таблицы .

–  –  –

Задание 14. Вставьте следующие существительные с предлогами в соответствующую графу таблицы .

ГДЕ? КУДА?

In the room, at the map, to the window, at the bookcase, into the lake, into the sea, into the wood, in the kitchen, tо the wall, to the blackboard, to the map, to the tree, in the house, in the car, in the box, into the park, into the garden, into the yard, in the cupboard, in the bag, in the pocket, Into the room, to the river, into the kitchen, in the hall, into the cup, into the glass, into the bottle, into the snow, in the plate, in the cup, at the window, at the blackboard,, at the tree, to the door, at the river, in the glass, in the bottle, into the pocket, into the hall, into the plate, in the snow, in the water, into the water, into the river, in the river, in the lake, into the cupboard, into the bag, in the sea, in the wood, in the park, in the garden, in the yard, in the classroom, into the house, into the car, to the bookcase, into the box, at the wall, at the door, into the classroom .

Задание 15. Работа в парах. Используя общие и альтернативные вопросы, спросите у собеседника, что находится в его (ее) сумке .

Составьте список имеющегося .

Задание 16. Лексическая игра. Опишите аудиторию (картинку), используя предлоги места и направления .

Самостоятельная работа. Домашнее задание Задание 17. Опишите свою комнату, используя активную лексику уроков и предлоги места и направления .

Задание 5. Переведите на английский язык, обращая внимание на употребление неопределенных местоимений .

1. Вы знали какой-нибудь иностранный язык пять лег назад? 2. Вы прочитали какие-нибудь английские книги в прошлом месяце? 3. Некоторые студенты готовят здесь свои уроки. 4. У меня дома нет (никаких) немецких журналов. 5. У вас есть (какие-либо) друзья в Ленинграде? 6. У меня нет никаких вопросов. 7. Есть ли у вас какие- нибудь вопросы? — Да, есть несколько. 8. Я не вижу (никаких) ошибок в этом предложении. 9. Ваш отец говорит на каком-либо иностранном языке? 10. У кого-нибудь из вас есть дети?—Да, у многих из нас есть. 11. У кого из вас есть вопросы? — У некоторых из нас есть вопросы. 12. Трое из наших инженеров хорошо играют в теннис. 13. Двое ваших студентов сейчас здесь. 14. Многие из них любят кататься на коньках .

Задание11. Составьте ситуации, используя данные слова и словосочетания .

1. In the Morning: to live, in the centre, to go, the office, to meet friends

2. Before Classes: to have one‘s English, in the evening, to go into the classroom, to speak to smb., to speak Russian

3. In Class: to have one‘s English, in the morning, to do exercises, a lot of, to have a dictation, sometimes

4. At Home: usually, to speak Russian, to do exercises, to copy out the new words, to learn the new words, often Задание 12. Расскажите о своих занятиях, используя как можно больше слов и выражений урока. Начните с описания вашей аудитории .

Задание 13.Спросите вашего одногруппника по-английски:

1. где он живет, чем занимается, где работает;

2. какой иностранный язык он изучает, когда у него бывают уроки (утром или вечером), часто ли он пишет на уроке, много ли делает упражнений, часто ли разговаривает на уроке по-английски;

3. много ли английских книг он читает; часто ли говорит по-английски после уроков, по-русски или по-английски разговаривает дома .

Суммируйте полученные сведении в кратком сообщении .

Задание 14. Игра « Teacher». Условие: спросите вашего одногруппника, как перевести на английский язык следующее слова и словосочетания, попросите назвать по буквам не которые из названных слов, поблагодарите за каждый правильный ответ .

Образец: What‘s the English for ‘диктант‘?

A dictation .

Please spell the word .

D — i — с — t — a — t — i — о — n." Thank you .

жить, работать, утром, вечером, на уроке, до урока, после урока, изучать, иностранный язык, делать упражнения, писать диктант, заниматься, первый, грамматика, стоять, редко, центр, когда

Самостоятельная работа. Домашнее задание

Задание 15.

Обсудите ваши суждения, изложенные в эссе, в группе в форме дискуссии с аргументацией «за» и «против» по предложенной ниже схеме:

Введение: начните с общего представления темы (In today‘s world… it is important, People always say/have always thought/agreed/) и предложения, выражающего е двойственный характер (It can be regarded as… but not without its problems, There is a dispute/discussion/no agreement)… Основная часть: представьте в одном абзаце аргументы «за» (in its favour) и затем в другом абзаце аргументы «против» (However, critics are quick to point out) .

В ходе дискуссии пользуйтесь союзами и союзными оборотами:on the one hand…on the other hand; Firstly, To begin with, Secondly, Finally; In addition, Besides, Moreover, What is more, Furthermore; However, Despite this, In spite of this; In fact, As a matter of fact; As a result, Consequently

3. Заключение: четко подведите итог сказанному (All in all, To sum up, In conclusion, In summary, In general; it seems important to add/point out/remind that)

4. Выскажите предложение, отражающее противоречивость темы, но в то же время выражающее надежду на нахождение компромисса (One can hope … minimizing the danger and talking full advantage of benefits) .

Длительность дискуссии – 45 минут

–  –  –

Задание 3. Раскройте скобки, употребляй личные местоимения в объектном падеже

1.These are very good exercises. Do (they) at home, please. 2. This engineer works with (I). I know (he) well. 3. Write these words out in your exercise-book, please, and learn (they). 4. Read this letter and translate (it) into English, please. 5. I know this girl. She works with (we) .

Задание 4. Заполните пропуски необходимыми пo смыслу личными, местоимениями в объектном падеже .

Take this book and read... at home, please. 2. Is he going to speak to... about his new work? 3. These are very good exercise-books. Where do you get …? 4 .

My sister knows English well. I often do my homework with…5. Read these words and learn... well. 6. I don‘t know.... What‘s his name?

Задание5. Поставьте следующие предложения в вопросительную и отрицательную формы .

1. Не translates very many letters into English. 2. The teacher gives us a lot of homework. 3. Your friends read a lot. 4. She gets a lot of telegrams every day. 5 .

They work too much .

Задание 6. Поставьте вопросы к выделенным словам .

1. Не discusses a lot of questions at the office. (2) 2. Our English lessons usually last two hours. (2) 3. These students usually get home at five in the afternoon. (2) 4. His sisters work at a new factory. (3) 5.I am going to stay at the factory after work today. (3) 6. You live a long way from the office. (1) 7. They are discussing this question now. (3) Задание 7. Заполните пропуски предлогами, где это необходимо .

1. Do you work... an office? No, I work... a factory. Do you live far... the factory? Yes, I live a long way... it. 2. Mary lives near... a large park. She often takes her son......a walk... the park.... Saturdays her sister Ann usually comes to stay... Mary... the week-end. 3. -I usually get... home... six... the evening. 4 .

This is a letter... my sister. I‘m going to answer... it now. She‘s coming.. .

Moscow. I‘m going to meet... her... Tues day evening... seven. 5. Nick works hard... his English. He does a lot... exercises... class and... home. 6. "What are you going to do... the week-end? We‘re going... Klin... the week-end. 7. Are you going to stay here... the week-end? 8. Do you often stay... the office... work... your English lessons?

Контрольная работа .

Вариант 1 .

–  –  –

II. Fill in the gaps with thereis/there isn’t, there are/there aren’t .

Tayford Tayford is a great place to live. Lots of tourists visit the town in the summer .

_______1 three comfortable hotels, five good restaurants and lots of shops .

_________2 many beautiful houses in Tayford – some of them are over 500 years old. _________3a river, the River Tay, and __________4beautiful lakes five miles away but ________5any mountains near the town. ________6 a station with trains every hour to Oxford, but __________7 an airport near here .

III. Complete the questions about Tayford. Write the short answers .

Model:Is therea river in Tayford? Yes, there is .

_________any mountains near Tayford? __________ .

_________a beach? __________ .

_________any restaurants? ____________ .

_________an airport? _________________ .

________any old houses? _____________ .

IV. Put in a, some or any .

1. I‘ve got ________ furniture in my room .

2. Would you like ________ coffee, please?

3. Can you give me ________ information?

4. Are there __________ cafes near your house?

5. I haven‘t got ________ money .

6. There‘s ________ double bed in the bedroom .

7. Is there ________ furniture in your flat?

8. Has your house got__________ garden?

9. There isn‘t ___________ shower in the motel room .

10. There isn‘t ___________milk in the fridge .

V. Fill in how many/how much .

____________________ space is there in your house?

____________________ armchairs are there in your living room?

____________________ time does it take to get to your office?

____________________bathrooms are there downstairs?

____________________ single beds are there in your bedroom?

____________________ furniture is there in your house?

VI. Look at the pictures and put in prepositions: in, on, under, behind, in front of, next to .

–  –  –

VII. Translate the sentences from Russian into English .

Многие семьи в Великобритании живут в пригороде .

________________________________________________

________________________________________________

Наша кухня просторная. Там есть плита, посудомоечная машина, холодильник и шкаф для посуды .

________________________________________________

________________________________________________

________________________________________________

Наша квартира находится на седьмом этаже девятиэтажного дома .

__________________________________________________________________

___ __________________________________________________________________

__ К сожалению, в нашем доме нет лифта, и я каждый день поднимаюсь на пятый этаж .

_________________________________________________________________

__________________________________________________________________

____ У меня нет гаража, поэтому я оставляю свою машину на парковке .

__________________________________________________________________

____ __________________________________________________________________

____ Вариант 2 .

Listen to Alex’s talk to an estate agent about the flat. Are these things true (T) or false (F)? (Tr.5.5 F2F) There‘s some furniture in the flat. __ There isn‘t a TV in the flat. __ The estate agent says both bedrooms are big.__ Alex hasn‘t got any children.__ The estate agent says there isn‘t a cooker.__ There aren‘t any shops near the flat. __ The rent is €700 a month. __ Alex wants to see the flat. __ II. Fill in the gaps with there is/there are .

Oxford .

I live in Oxford. It‘s a very beautiful town and the people are very friendly .

_________1 lots of things to do in the evening. __________2 four cinemas here and lots of bars and clubs with different food and music. In the centre of the town__________3 a big market and _________4 some comfortable cafes there .

My friends and I often go there for lunch or coffee after work. _________5 also many stores to do the shopping (for food). __________ 6 lots of students in Oxford of course, because it‘s a famous University town. ____________ 7 35 different colleges. I think Oxford is a very nice place to live .

III. Complete the questions about Oxford. Write the short answers .

Model: Are therethree hotels in Oxford? –No, there aren’t .

____________any cinemas, clubs and bars? ____________ .

___________ any factories? ________________ .

___________a fish market? _____________ .

___________any grocery stores in Oxford? ____________ .

___________ an airport? _______________ .

IV. Put in a, some or any .

Hello, Mum. I‘m in my new flat. It‘s great .

Nathan:

Oh, it‘s good. Is there __________1 furniture?

Mum:

Yes, in the living room there are ________2 chairs, __________3 sofa

Nathan:

and a small TV .

Oh, that‘s good. Have you got __________4 bed?

Mum:

Yes, of course! There‘s _________5 double bed. It‘s very comfortable .

Nathan:

And I‘ve also got___________6 big desk in the bedroom .

And have you got ______________7 food?

Mum:

Well, I‘ve got ____________8 milk and bread and things like that .

Nathan:

Are there _____________9 shops nearby?

Mum:

Yes, there are _________10 good shops near the station. Don‘t worry,

Nathan:

mum, everything‘s OK .

V. Fill in how many/how much .

____________water do you drink every day?

____________ rooms are there in your flat?

____________ food is there in your fridge?

____________ bedrooms are there downstairs?

____________ time do you work on a computer every day?

____________ towels are there in your bathroom?

–  –  –

There‘s a TV …………….. the table .

here‘s a dog ……………. the table .

The cat is ……………….. a TV-set .

The keys are ……………. to the flowers .

The flowers are ……………. the vase .

There‘s a big book…………….. the vase .

There‘s a picture…………………. the wall .

There‘s a bird ……………….. the cage .

VII. Translate the sentences from Russian into English .

Я живу в центре города, а мои родители живут на окраине .

__________________________________________________________________

__ Рядом с кухней находится ванная комната, где мы храним все наши туалетные принадлежности .

_____________________________________________

_____________________________________________

В нашей спальне находится двуспальная кровать, платяной шкаф, две прикроватные тумбочки и комод с зеркалом .

__________________________________

__________________________________________________________________

___ Мой друг удачливее меня, у него в доме есть лифт .

_________________________

__________________________________________________________________

___ Из моей гостиной открывается прекрасный вид на море .

_____________________

___________________________________________________________

Unit 5. Going out for a Meal .

Грамматика: Настоящее длительное время .

Оборот to be going to. Alittle, afew .

Meals in Britain A traditional English breakfast is a very big meal-sausages, bacon, eggs, tomatoes, mushrooms… But nowadays many people just have cereal with milk and sugar, or toast with marmalade, jam, or honey. Marmalade and jam are not the same!

Marmalade is made from other fruit. The traditional breakfast drink is tea, which people have with cold milk. Some people have coffee, which is made with just hot water. Many visitors to Britain find this coffee disgusting!

For many people lunch is a quick meal. In cities there are a lot of sandwich bars, where office workers can choose the kind of bread they want-brown, white, or a roll-and then all sorts of salad and meat or fish to go in the sandwich. Pubs often serve good, cheep food, both hot and cold. Schoolchildren can have a hot meal at school, but many just take a snack from home-a sandwich, a drink, some fruit, and perhaps some crisps .

Tea means two things. It is a drink and a meal! Some people have afternoon tea with sandwiches, cakes and, of course, a cup of tea. Cream teas are popular. You have scones (a kind of cake) with cream and jam .

The evening meal is the main meal of the day for many people. They usually have it quite early, between 6 and 8 p. m. and often the whole family eats together .

On Sundays many families have a traditional lunch. They have roast meat, either beef, lamb, chicken or pork with potatoes, vegetables and gravy. Gravy is a sauce made from the meat juices .

The British like food from other countries too, especially Italian, French, Chinese and Indian .

Restaurant Cloze

Fill in the blanks with words from the box:

–  –  –

People Who Work in a Restaurant:

The person who serves your food is called a ___________________. The person who cooks your food is called a ____________________ if it is a cheap restaurant or a _____________________ if it is an expensive restaurant. A ___________________ is somebody who washes dishes. If the food and service is good, people usually leave a __________________ .

Meals and the Time of Day:

Most people eat ____________________ after they wake up. Around noon people have their midday meal, or _____________________. And ___________________ is the meal that people eat in the evening. However, sometimes, especially on Sunday, people like to sleep in, so instead of having breakfast, they eat a meal between breakfast and lunch called ______________________ .

Parts of a Meal:

At lunch or dinner sometimes people order a snack before the meal called an ________________________. A __________________ or a ___________________ is often served alongside the main meal. After dinner, people sometimes treat themselves to ___________________ .

Types of Restaurants:

It‘s nice to eat at a ___________________ restaurant, but that can be expensive. Sometimes, if you are short on time or short on money, you might go to a ______________________ restaurant because the food is cheaper and served faster. Some restaurants have a ________________________, which means you take a plate up to a table loaded with food and you can put as much food as you want on your plate. Other restaurants have a ___________________ where you can get an alcoholic drink while you are waiting for your table. Most restaurants these days have a _________________ and a _________________ section .

My Favourite Restaurant I like to eat out and I go to a (1)_________ for dinner twice a week .

I (2) ___________with my husband, Bill .

Our (3) _________ restaurant is an Indian restaurant in Cleveland Street in Surry Hills. It is not very big (4) ________ it is always busy. There are only a (5) ________ tables in the restaurant and there is a white (6) _________ on each table .

There is also a vase with (7) ________ flowers on each table. There are plants in the (8) _______. We usually (9) ________ hot curries and eat them with rice. The food is (10) _________ so we enjoy it very much. The service is (11) _________ and friendly .

Bill and I always have a (12) _________ evening at our favourite restaurant .

These are words to choose from:

favourite tablecloth go few corners delicious order restaurant pleasant but quick lovely Задание. Вставьте much или many .

1. I don‘t eat... mangoes. 2. Не does not eat... fish. 3. She ate so... dessert that she is in bed today with a stomachache. 4. That man drank so... wine, and he smoked so... cigarettes that he has a terrible headache today. 5. Маrу must not eat too.. .

food because she has a weight problem. 6. My mot he says I eat too... French fries and drink too... beer She wants me to be healthy. 7. There is not too.. space in my flat. 8. There are not... pictures in this room. 9. There are so... teachers at our school, but not... of them are men. 10. Not... of these books are new. 11. Thanks awfully for the books you sent m yesterday. — Don‘t mention it, it wasn‘t.. .

bother. 12.... of her advice was not useful at all. 13. He ha got so...pairs of socks .

14. Please don‘t put... pep per on the meat. 15. There were too... plates on the table. 16.1 never eat... bread with soup. 17. Why did you eat so... ice cream? 18 .

She wrote us not very... letters from the country. 19.... of these student don‘t like to look up words in the dictionary. 20. E you drink... coffee? — Yes, a lot. Do you watch TV...? — No, not.... 21. Not... of the answers were correct. 22. How.. .

money did you spend last Friday 23. The students enjoyed the concert very... .

Задание 9. Вставьте little или few .

1. He has got... friends. 2. I drink... coffee. I don‘t like it. 3. We must hurry .

We‘ve got very... time. 4. This university offers very... scholar ships. 5. The Smiths have... money. They aren‘t rich. 6. The theatre was almost empty. There were very... people there. 7. There was... lemonade in the bottle. There were.. .

peaches in the basket. 8. I have... time, so I can‘t go with you.9. He has... English books. 10. There is... juice in my glass. Have you got any juice? 11. There are.. .

bears in the zoo. 12. Tom Canty was the son of poor parents and had very.. .

clothes. 13. There is too... soup in my soup plate. Give me some more, please .

14.The children returned from the wood very sad because they had found very.. .

mushrooms. 15. There was too... light in the room, and I could not read. 16. There are very... people who don‘t know that the Earth is round. 17.1 made very.. .

progress on this assignment. 18. There is very... hope of getting financial support for the research project. 19. Fortunately, very... passengers were injured in a traffic accident .

Задание 10. Вставьте much, many, little или few .

1. Robert wrote so... letters that he‘s never going to write a letter again. 2. She ate so... ice cream that she‘s going to have a sore throat. 3. His father didn‘t earn.. .

money, but he enjoyed his job. He loved teaching English very.... 4. There are.. .

cookies in the box. I should have bought them last Monday. 5. Does your sister read... ? — Yes, she does. And your brother? — Oh, he doesn‘t. He has so.. .

books, but he reads very.... 6. Do you have... work to d today? — No, not very.. .

. 7. Walk quicker, please We have very... time. 8. I am sorry to say, I have read very... books by Walter Scott. 9. My brother is a young teacher. Everyday he spends too... time preparing for his lessons. 10. I know very... about this writer. I is the first book I am reading. 11. The pupils of our class ask so... questions at the lesson. They want t know everything. 12. You do not make... mistakes ' your spelling. Do you work hard on it? — Oh, yes, I do I work very.... 13. He is lazy .

He‘s done very... today. 14. Very... people can afford to own a plane. 15.The is.. .

traffic on the roads this morning. I‘m so glad .

Задание1. Прослушайте/прочитайте/переведите текст

My friend's name is Peter. He and I are doctors now, but eleven years ago we were students at a Medical college in Moscow .

We lived in a long way from the college, but we liked to walk there in fine weather .

Our classes usually lasted till four o'clock in the afternoon, and then we worked hard at home. We sometimes stayed after classes to play volley-ball, but on weekdays we were usually at home by 9 o'clock. We received a lot of medical journals and often discussed interesting articles in them .

In his third year Peter decided to be a choldren's doctor, and now he works at a children's hospital in Kiev. He loves his work and often writes to me about it .

Ответьте на вопросы Whose name is Peter?

What does he do?

Was he a doctor eleven years ago?

When did he decide to be a children's doctor?

Does he like his work?

Задание 2.Прочитайте и переведите диалог — Good morning! Can I help you?

— Good morning. I have a sore throat .

— Is it difficult to breathe?

— Oh, yes, it is. It is difficult to swallow and breathe .

— Do you have a high temperature?

— No, I don't. Have you taken any medicine?

— Not yet .

— When did you fall ill?

— I fell ill two days ago .

— Will you open your mouth and show me your tongue? You are really ill .

— What should I do to get well?

— You should take warm milk with butter or mineral water and buy a good medicine for cold. You will also take vitamins .

— When should I visit you again?

— You will visit me in a week .

— Thank you very much .

— You are welcome .

Задание 5. Закончите предложения, используя слова из рамки Barman, postman, receptionist, interpreter, pilot, accountant, shopkeeper, nurse, manager, architect, journalist

1. A … delivers letters .

2. A … sells things .

3. A … looks after money .

4. A … serves drinks .

5. A … gives people information .

–  –  –

Задание 10.Ответьте на вопросы, употребляя слова, данные а скобках, в притяжательном падеже .

1. Whose exercise-book is this? (my sister)

2. Whose son lives in Kiev? (my friend)

3. Whose pen‘s on the table? (our teacher)

4. Whose mark‘s good? (my son)

5. Whose name‘s Peter? (Comrade Petrov) Задание 11. Напишите 10 предложений, употребив в них существительные в притяжательном падеже .

Задание 12. Напишите словами следующие количественные числительные .

9, 11, 8, 13, 12, 20, 32, 30, 34, 43, 41, 14, 45, 54, 50, 53, 56, 65, 67, 57, 78, 89, 91, 99, 100 Задание 13. Составьте 5 общих, 5 альтернативных и 5 специальных вопросов к тексту .

Задание 14. Поставьте вопросы к выделенным словам .

1.They worked at a large factory then. (3) 2. My sister stayed at her friend’s over the week-end. (3) 3. You lived lie in that house ten years ago. (3) 4. Ann plays volley-ball well. (2) 5. Peter decided to go to a medical school last year. (2) 6 .

They like to play football in fine weather. (1) 7. My friend wrote an interesting article last month. (3) Задание 15. Заполните пропуски артиклями, где это необходимо .

1. Mary‘s two children are at... college.... boy is at... medical school, and.. .

girl is at... teacher-training college. 2. What was... weather like... day before yesterday?" It was fine. I love... fine weather. 3. We did our homework, and then played... tennis yesterday. 4. I seldom go to... hospital. I last was in.. .

hospital ten years ago. 5. This is... hospital. It‘s... new hospital .

Задание 16.Заполните пропуски предлогами, где это необходимо .

1. A lot... students go... college every year. My friend‘s son is... college now, and my son is going... college next year. 2. I don‘t like playing... football, but I often play... tennis... work... weekdays, and... the week-end too. 3. Ann‘s children were... hospital last week. They are... home now, and they are doing very well .

4. When did you discuss... those questions last? We discussed... them the day... yesterday. 5. Peter is going... hospital... two days. 6.1 stayed... home... ten yesterday morning .

Задание 17.Переведите следующие сочетания слов на английский язык, употребляя порядковые числительные .

первый час, третья тетрадь, второе письмо, четвертая телеграмма, девятый день, пятый урок, шестой вопрос, восьмая неделя, двенадцатый месяц, двадцатый день, двадцать пятый журнал, сорок второй день двадцать восьмой текст, тринадцатое примечание, третья статья, сороковой урок, четвертое упражнение, четырнадцатый текст, тридцать шестой урок, пятнадцатое упражнение, комната сорок пять, комната двадцать три Задание 18.Переведите на английские язык следующие сочетания слов .

Комната моего друга. 2. Комнаты моего друга. 3. Комната моих друзей. 4 .

Комнаты моих друзей. 5. Сын этого инженера. 6. Сыновья нашего преподавателя .

Диктант этого студента. 8. Письма ваших экономистов. 9. Сестра вашей преподавательницы. 10. Подруга Мэрн. 11. Письмо Петра Иванова .

Задание 19.Переведите предложения на английский, обращая внимание на употребление притяжательного падежа .

Комната вашего друга большая? - Нет, она маленькая, но очень светлая. 2 .

Вы не ответили на вопрос Бориса вчера. 3. Жена вашего друга хорошо говорит по-немецки? - Да, очень хорошо. 4. Чьи это тетради? - Это тетради наших студентов. 5. Вы знаете друзей товарища Смирнова? - Да. 6. Жена товарища Иванова - инженер, а его сестра - врач. 7. Как зовут вашего сына?

Задание 22.Ответьте на вопросы a) 1. What do Peter and his friend do now?

2. What did they do eleven years ago?

3. Where did they live then?

4. What did they like to do in fine weather?

5. How long did their classes last?

6. What did they do after classes?

7. What did Peter decide to do in his third year?

8. Where does he work now?

9. Does he like his work?

b) 1. Did you do well at college?

2. Was your college in Moscow?

3. When were you usually at home on weekdays?

c) 1. Do you like to play volley-ball?

2. Did you play volley-ball yesterday?

3. When did you last play volley-ball?

4. Which of you often plays tennis?

5. Do you play tennis (football) on weekdays or at the week-end?

d) 1. Do students at medical colleges work at hospitals?

2. When do they work at hospitals?

3. Is work at a hospital interesting for a medical student?

e) 1. What was the weather like yesterday?

2. What is the weather like now?

3. What kind of weather do you like?

Задание 23. Составьте ситуации в прошедшем времени, используя данные слова и словосочетания .

We Discussed Our Friend’s New Article Yesterday to discuss, an article, at my friend‘s to answer, to like

2. I Translated an Article Last Week in class, to look at the blackboard, to copy out the new words, to translate, very well, to like the translation, tc thank very much

3. I Learned German Two Years Ago to stay after work for one‘s German, to work hard to answer the teacher‘s questions, to translate, to learn a lot In class, to know the language

Задание 24. Попросите вашего одногруппника:

поговорить с вами до урока завтра утром; говорить с вами на уроке и после урока только по-английски; вернуть вам журнал через два дня; не обсуждать этого вопроса сегодня; не уходить домой после работы

Задание 29. Примерная тематика рефератов по теме:

The man whose ideas changed the world .

The man who made affordable cars .

The heroine of the Salvation Army .

Content Introduction Short biography Main achievements Conclusion References http://www.e-reading.co.uk/ http://100grp.ru/ Рекомендуемый срок работы над рефератом – 2 недели

–  –  –

Задание 5. Переведите на английский язык, употребляя глаголы в Present Continuous .

1.Мы пишем .

2. Они не читают .

3. Она не работаем .

4. Вы смотрите?

5. Он не читает .

6. Они не играют на пианино .

7. Я не пеку торт .

8. Она не поет .

9. Ее сестра не спит .

10. Бабушка не пьет чай?

11. Твои друзья пьют кофе?

12. Она работает за столом .

13. Я пишу письмо .

14. Я делаю упражнение .

15. Мальчики не плавают в бассейне .

16. Они играют в футбол?

17. Моя сестра моет пол .

18. Моя подруга помогает своему ребенку .

19. Ты помогаешь папе?

20. Ученики читают интересную историю .

21. Они читают книгу .

21. Она идет в школу .

22. Они читают?

23. Твоя бабушка кушает конфеты?

24. Джон готовит ужин .

25. Билл бегает в парке .

Я читаю

27.Он не пишет .

28.Мы не работаем .

29.Вы читаете?

30.Папа пьет чай?

31.Моя сестра спит .

32.Кэйт играет на рояле .

33.Она не поет .

Задание 11. Раскройте скобки, употребляя глаголы в Present Continuous или Present Simple .

1. He (to work) in the center of the city .

2. I (to write) an exercise now .

3. You (to go) to school on Saturdays?

4. We (not to dance) every day .

5. They (to play) in the room now?

6. Where he (to live)? – He (to live) in a village .

7. He (to sleep) now?

8. They (to read) many books .

9. The children (to eat) soup now .

10. He (to help) his mother every day .

11. You (to play) the piano well?

12. Look! Kate (to dance) now .

13. His father (not to watch) TV at the moment. He (to sleep) because he (to be) tired .

14. Where your cousin (to work)? – He (to work) at school .

15. Your friend (to do) his homework now?

16. When you usually (to come) home from school? – I (to come) at four o‘clock .

17. My mother (not to play) the piano now. She (to play) the piano in the evening .

18. You (to read) a magazine and (to think) about your holiday at the moment?

19. I (to sit) in the waiting room at the doctor‘s now .

20. When you (to listen) to the news on the radio?

21. You (to play) chess now?

22. My uncle (not to work) at the shop .

23. Look at the sky: the clouds (to move) slowly, the sun (to appear) from behind the clouds, it (to get) warmer .

24. I (not to drink) coffee in the evening. I (to drink) coffee in the morning .

25. What your sister (to do) now? – She (to wash) the dishes .

26. Your father (to work) at this factory?

Контрольная работа Вариант 1 .

I. A.a) Listen to the Sam and Jenny’s order and say if the following statements are true or false. (Un.4- R.6)

–  –  –

b) Answer the following questions .

1. Is Sam alone or with a friend? – ………………………………………. .

2. What does Jenny order? – …………………………………………….. .

3. Does Sam order sparkling water? – ……………………………………

4. Who wants a large cup of coffee? – ……………………………………

5. Does Jenny order a small or large glass of mineral water? – …………………

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II. Complete the text using the verbs in brackets in the Present Continuous .

Ryan gives Jordan a ticket for the football match. Jordan rings Lucy, but she …………………1 (not/answer) her phone. Lucy ……………2 (leave) her office. Her friends ……………..3 (go) to a rock concert but she ………………4 (not/go) with them. She ………………5 (go) on a date with Jordan, but she doesn‘t know that Jordan hasn‘t changed his plans. At eight o‘clock, while Lucy ………………..6 (sit) alone in the restaurant, Ryan and Jordan ………………….7 (watch) a football match .

–  –  –

V. Complete the questions with are, do or would .

Model: Are you going straight home after work? If not, where are you going?

I like that black dress. – ______ you like to buy it? – Yes, but it‘s too expensive for me .

What _________ you going to watch on now?

_________ you want to watch anything special?

_________ you going to have a busy weekend?

_________ you want to go out this evening? If not, what __________ you like to do?

_________ you going to do any homework tonight .

VI. A friend is visiting you. Rewrite the questions you ask your friend, using a few/a little instead of some .

Model: Would you like some coffee? – Would you like a little coffee?

Would you like some biscuits? – …………………… Can I bring you some water? – ……………………… Would you like some cheese? – ……………………. .

Would you like some milk in your coffee? – ………. .

Shall I make you some sandwiches? – ……………… .

–  –  –

b) Listen again. Answer the following questions .

1. Is Sam alone or with a friend? – ………………………………………………. .

2. Does Sam order sparkling water? – …………………………………………… .

3. What does Jenny order?

…………………………………………………… .

4. Who wants a large cup of coffee? – ……………………………………………. .

–  –  –

II. Complete the text using the verbs in brackets in the Present Continuous .

Jenny and I are staying (stay) here for a week. It‘s very hot, we …………….…1 (sit) on the beach and I ……………..2 (drink) an orange juice .

We ………….….3 (not/swim) because we‘re both tired. We ………….4 (watch) the boats on the sea at the moment. They …………….5 (travel) fast, but I can see fifteen or sixteen. Jenny ………………..6 (read) her book, and I ………………7 (write) all the postcards .

III. Complete the sentences. Use the short forms of be: ’m,’s, or’re .

1.We ……. going out on holiday this winter. 2. She ……. listening to recording 3 again. 3. On Saturday Phil ……..staying at home to relax. 4. They ……… dancing in a club. 5. I……….. playing the guitar at the moment. 6. Look! There‘s a dog. It ……… barking. 7. My friend ………… spending the evening at our house. 8. He ……… making a cup of tea now .

Keys: молоко, банан, апельсины, бекон, тосты, сосиски, печенья, хлопья, виноград, яйца, варенье, кофе, сыр, хлебные булочки, яблоко V. Complete the questions with are, do or would .

Model: Are you going straight home after work? If not, where are you going?

_______you want to go out anywhere this week? If so, where ________ you like to go?

Are there any films that you _______ like to see at the moment?

___________you going on holiday this year? If so, where _________ you going?

___________you want to buy anything special in the next few weeks?

___________you going to watch the football match with your friends in a club?

We ________ going to the caf. _________you coming with us?

VI. A friend is visiting you. Rewrite the questions you ask your friend, using a few/a little instead of some .

Model: Would you like some coffee? – Would you like a little coffee?

Would you like some more sugar in your coffee? – ………. .

Can I bring you some tomatoes? – ………………………… Would you like some orange juice? – ……………………… Would you like some slices of lemon? – …………………… Shall I bring some tissues? – ……………………………..… Unit 6. Education. Грамматика: Прошедшее длительное время Importance of Education It is impossible to overestimate the importance of education in the modern world .

Education has become the leading power of the technological progress and thus of the whole development of the humanity .

Types of Education in Russia There are different levels of education in our country: pre-school, primary, secondary and a higher one .

Pre-school education comprises nurseries and kindergartens. Children there are looked after by professional nannies and educators. Often they are taught to read and count .

There are different kinds of schools in Russia. All schools begin with primary education. It lasts up to the 5th form. The majority of pupils go to secondary schools, others choose lyceums, gymnasiums, specialized schools. If pupils finish a secondary school successfully, they get a secondary education certificate. It gives them an opportunity to enter a university or an academy which are the institutions of a higher education .

Higher education institutions nowadays prepare Specialists, Masters and Doctors .

A diploma of a higher education makes it possible to find a better job .

Types of Education in Other Countries The systems of education are not similar in different countries. In Britain there are three stages of schooling. The British have primary school, secondary school and post-secondary education. The latter includes further and higher education .

In the USA the system of education is very decentralized. That means every state has its own education laws. Generally they have got elementary schools (6-11 years), intermediate schools (11-15 years) and senior high schools (9-12 grades) .

There are several ways to continue education: universities, colleges, community colleges, technical and vocational schools .

Задание 5. Раскройте скобки, употребляя глаголы в Past Simple .

1. He (to look) at her for a moment with surprise .

2. She (not to smile) when she (to see) him .

3. On the way home she usually (to buy) a slice of honey cake at the baker‘s .

4. The stranger (to climb) into his car and (to drive away), and when he (to notice) later that his speedometer (to indicate) seventy-five, he (to laugh) at himself but (not to slow down) .

5. When he (to arrive) he (to find) the patient to be a small boy of nine years of age .

6. A quarter of an hour later he (to hear) voices .

7. A little before nine o‘clock I (to descend) to the ground floor .

8. On the fifteenth of October Andrew (to set out) alone for London .

9. Clapper (to stare) at the photograph without a change of expression for at least half a minute .

10. When Eddy (to leave) in the morning he (to take) her photograph with him .

11. Their children (to clean) the yard and then they (to play) basketball .

12. They (to wait) for the bus. The bus (to arrive) at 8 o‘clock .

13. Last Monday they (to visit) their friends .

14. What your neighbours (to do) yesterday?

15. The little girl (to cry) a little and then (to smile) .

Задание 6.Раскройте скобки, употребляя глаголы в Present Simple или Past Simple .

1. They (to have) a nice weekend last week .

2. What your sister (to do) every Sunday? – She (to meet) with her friends .

3. His brother (to come) yesterday? – No, he (not to come). He (to be busy) .

4. You (to get) up early on Sunday? – Yes. But last Sunday I (to sleep) till ten o‘clock .

5. How many lessons you (to have) every day?

6. Your brother (to be) a teacher? – Yes, he (to become) a teacher two years ago .

7. She (not to understand) the teacher at the last lesson .

8. You (to go) to the theatre? – Not very often. Usually we (to go) there once a month .

9. He usually (to sleep) well. But last night he (to sleep) badly .

10. As a rule I (to walk) to the institute but yesterday I (to take) a bus .

11. She (to buy) a new dress yesterday? – No, she (not to buy) it .

12. They (to sell) their house a week ago? – I (not to know) .

13. She (to be) ill now. She (to eat) an ice-cream yesterday .

14. When you (to leave) the office yesterday?

15. They (to be) happy to see you now?

Задание 7. Преобразуйте предложения в вопросительные и отрицательные .

1. The children listened to their mother very attentively .

2. Peter went home at once .

3. She did her homework quite correctly .

4. The children ran to the river to bathe .

5. The postman knocked at the door .

6. They looked at me angrily .

7. We left the house early that morning .

8. She told him everything at once .

9. The lesson began at eight o‘clock .

10. They knew nothing about me .

Задание 8.Поставьте вопросы к выделенным словам .

1. Не was in Kiev last week. (3) 2. My friend wrote to me very often last year. (4) 3.They were at their office yesterday morning. (3) 4. Our students read a lot of English books last year. (4) 5. He took his son out on Monday evening. (2)

6. Comrade Petrow spoke to us about the plan yesterday. (4) 7. The students usually go home after classes. (3) Задание 9. Измените место прямого дополнения, где это возможно .

1. Please send this book to Torn. 2. Please take that letter and give it to Peter. 3 .

Don‘t read us the telegram. We know it. 4. Please take your exercises and read them to us. 5. Please give these telegrams to Petrov .

Задание 10.Заполните пропуски глаголами to give и to take и соответствующей форме и переведите предложении на русский язык .

Please... that red pencil from the table and... it to me. 2. Don‘t... your children out, the weather‘s bad.3. Your sister... me a very interesting book to read last week. I want to... it back to her now. Please... it to her and thank her for it. 4 .

Where did you... the book from? Please put it back .

Задание 11.Переведите предложения на английский язык, обращая внимание на время глагола-сказуемого .

1. Когда ваш инженер вернулся в Москву? — Он вернулся в Москву три дня тому назад. 2. Кто уехал в Ленинград на прошлой неделе? — Товарищ Зотов. 3. Борне прочитал четвертое предложение очень хорошо. 4. Товарищ Петров пошел к доске, написал предложение, прочитал его и вернулся (пошел обратно) к своему столу. 5. Какое упражнение вы сделали дома вчера? — Упражнение двадцатое. 6. Поговорите об этом с товарищем Зотовым, он вчера приехал из Ленинграда. 7. Как ваши студенты говорили по-английски в прошлом году? 8. Когда ваша сестра приехала в Москву? — Три года тому назад. 9. Что вы делали на уроке вчера? — Мы читали тексты и делали упражнения, говорили по-английски с нашим преподавателем и переводили предложения с русского языка на английский. 10. Когда вы получили это письмо? — Вчера утром. 11. Кто навестил вас вчера? — Друзья моего сына. Мы были очень рады видеть их. Они пробыли (оставались) у нас до вечера. 12. Где вы были вчера? — Я ходил в кино.— Вам понравился фильм? — Да, это интересный фильм. Мне он очень понравился.— Когда вы пришли домой? — Я пришел домой поздно и сразу же лег спать. 13. Мы прочитали новый текст на уроке позавчера. Потом преподаватель задавал нам вопросы, а мы отвечали на них. 14. В котором часу вы сегодня обедали?

— Я обе дал в три. 15. Вы любите играть в шахматы? — Да, но я редко (не часто) играю в шахматы сейчас. Я часто играл в шахматы в прошлом году .

16. Я обычно провожу конец недели со своей семьей. Мы решили поехать за город в прошлое воскресенье. Мы поехали туда утром. Погода была хорошая, и мы вернулись в город поздно вечером. 17. Мой маленький сын любит задавать мне много вопросов, и я всегда отвечаю на них. 18. Где вы были вчера? Я приходил к вам, но вас не было дома. 19. Где ваши дети? — Они катаются на коньках в парке .

Задание 16.Раскройте скобки, употребив глаголы в соответствующем времени, лице и числе .

1. Yesterday (to be) my day off. I usually (to wake up) early on my day off, but sometimes I (not to get up) at once. I (to get up) at eight o‘clock yesterday. 2 .

When you (to have) breakfast yesterday?" I (to have) breakfast at nine in the morning. 3. We usually (to stay) in the country over the week-end, but the weather (to be) bad and we (not to go) to the country tomorrow. 4. When you last (to go) to the theatre? Two weeks ago. 5. I usually (to go) to bed at eleven o‘clock. Yesterday my friends (to come) to see me, and I (to go) to bed at one in the morning. 6. She (not to be) at home now. She (to play) tennis. 7. When your son (to go) to college?

Задание 1. Ответьте на вопросы, используя активную лексику урока .

a) 1. Do you often go to see your friends?

2. How often do your friends come to see you?

3. How often do you spend the week-end with your friends?

4. How often do you go to the theatre (to the cinema) together?

5. When did you last go to the theatre? b) 1. When did you begin learning English?

2. Do you spend much time on your English?

3. How much time do you usually spend on your homework?

4. How many questions does the teacher usually ask you in class?

5. How well do you usually know your lesson?

c) 1. When do you usually get up "on weekdays?

2. What do you do then?

3. Do you wake up your children early in the morning?

4. Do they wake up at once?

5. Do they go to bed early or tate?

d) 1. When do you usually have dinner (breakfast, supper)? .

2. Do you have dinner at home or at your office?

3. Where are you going to have dinner toaay?

e) 1. Did you go to the country for the last week-end or did you stay in town?

2. How often do you spend the week-end in the country?

3. When did you last go to the country?

4. Where do you want to spend next week-end?

5. Are you going to the country again?

1. What‘s the weather like today?

2. What kind of weather do you like?

3. Do you like to go for walks in bad weather?

4. When are you going to take your children (son) out (for a walk)?

g) 1. Which of you likes skiing (skating)?

2. Do you ski (skate)?

3. Which of your friends plays chess well?

4. Which games do you play?

5. Who did you last play chess with?

h) 1. Where do your parents live?

2. Do you often go to see them?

3. When did you last see them?

4. When are you going to see them again?

Задание 18.Составьте небольшие рассказы, употребив следующие слова и выражения .

1. a day off, weather, fine, to wake up, to get up, to decide, to stay over the week-end, to go to the country, to return, late, after supper, not to want, to play chess, at once, to go to bed

2. to like, to go to the theatre, after a day‘s work, often, to see, interesting, a play, very much, once, to get home, late, before supper, to be over, then, to go to bed, at once .

3. in the afternoon, to decide, to the park, to walk, two hours, to go back, to have dinner, after dinner, to play chess, to go to the cinema, to finish

4. to like, to play chess, often, in the evening, to come to see, to be glad, last night, to have supper, together, to discuss, to go to bed, late

5. to want, to ask for, to give, interesting, a book, to begin, at once,, to like, to read, very much, to give back, to thank Задание 19. Составьте диалоги, используя данные слова и словосочетания .

1. to be going, to the country, to stay there over the week-end, to want, I‘d love to

2. to play chess, to want, to play a game of, I‘d love to

3. to be glad to see, to be going to the cinema, to want to see the film, I‘d love to

4. What‘s the weather like..., fine (nice, bad), to go to the country, to stay in town Задание 3. Переведите на английский язык следующие правильные глаголы, поставьте их в форму Past Indefinite, расположив их в три колонки по типу произношения окончания, прочитайте их вслух .

благодарить, открывать, смотреть, закрывать, жить, работать, изучать, учить, переводить, ходить (пешком), возвращаться, оставаться, продолжаться, получать, заканчивать, обсуждать, отвечать, повторять, переписывать Задание 4.Прочитайте следующие слова .

last, past, cast, fast, mask, ask, mule, pump, car, forth, went, lick, bite, bit, tiny, fime, birth, same, Sam, stern, cape, rob, cute, robe, fur, list, turn, Byrd, stir, curly, Charley, knock, flute, clear, fear Задание 20.Ответьте отрицательно на следующие вопросы, выразив при этом сожаление .

1. Did you go to the cinema yesterday?

Unfortunately......... .

2. Did you go to see your friends on Saturday?

3. Did your children go to the country last Sunday?

4. Did you meet Mr Brown last week?

5. Did Petrov see (receive) you this morning?

Самостоятельная работа. Домашнее задание Задание 21. Составьте короткие рассказы на темы .

1. My Last Day Off .

2. How I Usually Spend the Week-end .

3. Last Sunday Evening .

4. Yesterday (Tomorrow) Morning .

(примерный объем 10-12 предложений)

Пример рассказа:

Last weekend I spent at home with my family. We got up at 9 o‘clock, washed and dressed. Then we had breakfast. For breakfast we had sandwiches, eggs and a cup of coffee. After breakfast we decided to go shopping. To go shopping is my favourite occupation. We went home at 13.30. We had dinner, rested a little, cleaned the house. In the evening I played with my son, read him books. At 7 o‘clock we had supper. At about 10 o‘clock we went to bed .

Задание 8. Переведите на английский язык .

(Обзорный перевод.) Пять лет назад я был студентом. Я учился в Институте иностранных языков и жил с родителями в Москве.

Я изучал два иностранных языка:

английский и французский. Уроки в институте начинались в восемь часов, и я обычно вставал очень рано. Я проводил много времени в институте. Я читал много английских и французских книг. Сейчас я не живу в Москве. Я окончил институт в 1975 году и уехал в Тулу. Теперь я преподаватель английского языка. Я работаю в школе. Мне нравится учить детей. У меня много учеников. Учатся они хорошо. Моя семья невелика, у меня двое детей:

сын и дочь. Моя жена сейчас не работает. Она остается дома с нашим сыном .

Он родился только год назад. Моей дочери пять лет. Она не ходит в школу, каждое утро я отвожу ее в детский сад. Моя жена — инженер. Она очень любит свою работу и хочет снова начать работать. Мои родители очень любят своих внуков. Они часто пишут нам и всегда приезжают к нам летом .

Я, как правило, езжу в Москву навестить родителей зимой .

Контрольная работа Вариант 1 .

I. a) You are going to hear four people talking about wearing school uniforms .

A: teenage girl of 17 B: teenage boy of 14 C: a student‘s mother D: a young teacher

b) Before listening to speakers A-D, read statements 1-8. Then listen and match each statement to one of the speakers. Some of the speakers can mention two questions, but there’s one question you can’t match to any of the speakers. (Ex.Exc.Tr.Un.6.14) School uniforms are expensive .

I can see some advantages of school uniforms .

I never had to wear a uniform .

If everybody wears uniforms, students can‘t show off (хвастать) their trendy clothes .

Uniforms are less comfortable than students‘ own clothes .

I used to wear a uniform without protest .

It‘s cheaper to wear compulsory uniforms .

I don‘t believe the same uniforms make students look equal .

–  –  –

V. Complete the text using the correct Past Simple form of the verbs in brackets .

I ……………….1 (not/go) to school until I …………….2 (be) twelve years old. Before that, I ………………………3 (study) at home with my brother. We ………………..4 (live) on a very big sheep farm in Australia, and there ………………………5 (not/be) a school for two hundred kilometres. We …………………6 (have) lessons for five or six hours every day in our dining room. We …………………7(talk) to the teacher and other students by the radio.My favourite subjects ………………..8 (be) History and Science.My brother and I……………….9(write) essays and ………………….10 (send) them to the school center.The teacher ……………………….11 (mark) them.She ……………………12 (come) to see us once a year .

VI. Translate the sentences into Russian by paying attention to Past Simple and Past Continuous forms .

The phone rang while I was writing an essay .

__________________________________________________________________

It was raining when we left home .

__________________________________________________________________

Were you having a credit-test from 10 a.m. to 1 p.m. yesterday?

__________________________________________________________________

Students were doing a course in English from September till December last term .

__________________________________________________________________

What were you doing at 7 p.m. yesterday?

__________________________________________________________________

When Ann went out of the university, she saw Paul was playing football.______________________________________________________

__________ VII. Replace the British English words with American English words .

–  –  –

VIII. Circle the correct preposition of time .

I normally go to the south of France on/in winter .

He drank two cups of coffee on/at breakfast .

They left for Oxford at/in eleven o‘clock in/on Saturday morning .

On /Last December I couldn‘t go to Texas because I had a resit .

She doesn‘t eat in/at night before she goes to bed .

They played golf on/– every Tuesday in/on the summer .

Вариант 2 .

I. a) You are going to listen to four people talking about wearing school uniforms .

A: teenage girl of 17 B: teenage boy of 14 C: a student‘s mother D: a young teacher

b)Before listening to speakers A-D, read statements 1-8. Then listen and match each statement to one of the speakers. Some of the speakers can mention two questions, but there’s one question you can’t match to any of the speakers. (Ex.Exc.Tr.Un.6.14) School uniforms are expensive. ______ I can see some advantages of school uniforms. ______ I never had to wear a uniform. ______ If students wear uniforms, they can‘t show off (хвастать) their trendy clothes. _____ Uniforms are less comfortable than students‘ own clothes .

______ I used to wear a uniform without protest. ______ It‘s cheaper to wear compulsory uniforms. ______ I don‘t believe the same uniforms make students look equal. ______ II. Here are some subjects. Complete the words .

h_st _ ry 3. p _ _ s _ cs _ _ f _ _ma _ _ _ s 4. m _th _ III. Translate the following words and collocations into Russian .

todo a first course – ……………………………… tutor – …………………………………………… .

hall of residence – ………………………………… to do very well in exams – ………………………… compulsory subjects – …………………………… .

fee-paying education– …………………………… .

toresitan exam – …………………………………… .

to drop out of a university – …………………………. .

IV. Write the present form of the verbs.Model:walked – walk

1. skipped – ……. 6. got off – ………

2. wrote – …….. 7. trained – …………

3. left – ………….8. went on – ………………

4. knocked – ……. 9. lent (money) – …………

5. studied – …… 10. attended – ………… .

V. Complete the text using the correct Past Simple form of the verbs in brackets .

The school I ……………….1(go) to in the 1930s ………………….2 (be) very strict. We …………………….3(have) to wear a uniform and the head teacher …………………….4(insist) that we even………………..5 (wear) it to church on Sundays. We …………………………..6(not/be) allowed to talk to the girls at the school next to ours, but of course we ………………….. 7 (not/obey) that rule. The teacher …………………..8 (make) us work very hard, and we often ………………………9(stay) after school in the evenings to do four or five hours‘ homework.One day I ………………………10(laugh) during a test, and the teacher ………………….11 (punish) me.He ………………………12 (force) to write 20 more tests. How silly I was!

VI. Translate the sentences into Russian paying attention to Past Simple and Past Continuous forms .

While Beatrix was having a rest, she decided to order some tea .

__________________________________________________________________

___ When Daniel was looking at the photo of the old man, someone called to(= hail)him .

__________________________________________________________________

___ When Mr. Mack was giving lecture, students were taking notes .

__________________________________________________________________

___ They were leaving work at 7 p.m. yesterday .

__________________________________________________________________

___ I was reading a newspaper when somebody knocked on the door .

__________________________________________________________________

___ What were you doing from 5 to 9 p.m. yesterday?

__________________________________________________________________

___ VII. Replace the American English words with British English words .

–  –  –

VIII. Choose the correct preposition of time .

I went to Buenos-Aires on/in my birthday on/in March .

The head of the department visited our lesson – /last Wednesday .

He swam in the sea after/in lunch .

She has a seminar in Philosophy every/in Friday .

They were going sailing at/in the weekend .

He was calling me in/on January 10th .

2 курс 3 семестр

7. Marketing mix A marketing mix is a combination of four major ingredients: product (ideas, goods, or services), price, place (distribution), and promotion. A marketer creates a blend of these ingredients - also known as the four Ps - to respond to the needs of the

intended customers or audience:

Product. A businessperson's first marketing task is to decide on the goods or services that will attract customers. The key is to determine the needs and wants of customers and then translate those needs and wants into desirable products. Social trends often provide a clue to the types of products that consumers will want .

Rising crime rates, for example, have created a growing need among small businesses for security services. Similarly, the rapid increase in the number of working women has inspired clothing manufacturers to produce more women's suits .

Price. Having made basic decisions about its products, the company must decide on how to price them. Sometimes low prices maximize profits. On the other hand, the desirability of some products - like Nike shoes - depends on a high-quality image, which a high price helps to confer .

Place. The third element in the marketing mix is place (or distribution): how products get to customers. Transportation comes into play here, but place also entails decisions about distribution outlets. Many alternatives are possible. Most clothing manufacturers sell to retailers, who resell to consumers .

Promotion. Often, the most important decision a company makes is how it should inform prospective customers about its products. The alternatives are many, and the choice may determine the success of a marketing effort. Some companies, such as Avon and Mary Kay Cosmetics, emphasize direct selling and spend most of their promotion dollars training and paying salespeople. Others, including the many producers of soap and headache remedies, promote their products through advertising, mainly on television. Department stores also spend heavily on advertising, but they choose local newspapers as the most effective medium .

Vocabulary:

составляющие (компоненты) ingredients товар product place (distribution) методы распространения цена price маркетолог marketer выбрать to decide on основной принцип (основная цель) key зд. соотносить, устанавливать translate desirable product желаемый товар социальные (общественные) тенденции social trends ключ (подсказка) clue уровень преступности crime rate охрана security services устанавливать цену to price предпочтение desirability имидж, основанный на высоком качестве производимых high-quality image товаров зд. судить, делать выводы to confer повлечь за собой, послужить причиной to entail рынок сбыта, торговая точка distribution outlet prospective потенциальный потребитель (клиент) customer придавать особое значение, делать акцент to emphasize прямая продажа direct selling маркетинговая деятельность marketing effort средства (препараты) от головной боли headache remedies местные газеты local newspapers средство medium

Comprehension Questions:

1. What is the marketing mix?

2. What is the first marketing task of any business?

3. How can you characterize the second component of the marketing mix- price?

4. What is the role of place (distribution) in the marketing mix?

5. How do companies promote their products?

6. What are the most important Ps in your opinion?

CASE STUDY 1 Hobson and Walker, a medium sized insurance broking firm in the city, had a season ticket loan scheme for their staff. No one was entitled to a loan until they had completed one year's service .

The personnel manager, Fred Garstang, was approached towards the end of a long hard day by Maurice Smith, the overseas manager, who asked for a concession for one of his staff, who had only been with the firm four months but badly needed a season ticket loan. Smith emphasised that the individual concerned was invaluable and would leave if she were not given a loan .

Although Garstang had recently turned down several requests from other departments to give loans to staff with less than a year's service, he allowed himself to be persuaded by Smith that this was a special case. Smith promptly told his subordinate that she could have the loan and the latter equally promptly filled up her application form .

Garstang woke up very early the next morning with the nasty feeling that he had made a bad decision which could create a dangerous precedent. The more he thought about it the worse it became .

1. What is the case study about?

2. What sort of work is carried on at Hobson & Walker's?

3. What kind of a staff loan was in existence there?

4. How long did you have to work there to get a loan?

5. Were any exceptions made to this rule?

6. Who requested an exception be made to the rule?

7. On behalf of whom was the request made?

8. Was this a special case? Why?

9. Why did Garstang feel that he had made a bad decision?

10. In your opinion, should Garstang maintain his position and insist that this was a special case - or should be reverse his decision?

8. SWOT analysis

Meaning and definition of SWOT analysis SWOT analysis refers to a tool that recognizes the Strengths, Weaknesses, Opportunities, and Threats of an organization .

Generally, SWOT is a basic, simple model that evaluates the capabilities of an organization as well as its potential opportunities and threats. The method of SWOT analysis is to obtain info from an environmental analysis and separate it into internal and external issues. Once this is accomplished, SWOT analysis determines what may help the firm in accomplishment of its aims and objectives, and also in overcoming or mitigating the obstacles to achieve desired results .

As explained by Investopedia, it is essential to be realistic about the strengths and weaknesses of the organization while using SWOT analysis. Draw a line between where the organization stands today and where it could reach in future. Besides, it is also essential to be precise by avoiding dreary areas and conduct an analysis in relation to the competition. Finally, the SWOT analysis should be kept short and simple, in addition to avoiding complexity and over-analysis as much of the info is subjective. Therefore, it should be used as a guide rather than as a prescription .

Uses of SWOT analysis The uses of SWOT analysis are not confined to profit-making organizations .

SWOT analysis can be used in any decision-making situation when a desired objective has been delineated. SWOT analysis is basically a strategic planning method which is used for evaluating the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a business venture or a project. It also involves stipulating the objective of the project or business venture in addition to identifying the internal as well as the external factors which are favorable and unfavorable for the accomplishment of that objective .

Objectives are set after the SWOT analysis has been performed thus allowing the achievable goals and objectives to be set for the organization .

Strengths – distinctiveness of the business, or the project team that provides it an advantage over the others .

Weaknesses – include the characteristics which place the team at a disadvantage as compared to others .

Opportunities – include external chances of improving performance, like making profits, in the environment .

Threats – include external elements from the environment that could lead to trouble for the business project .

CASE STUDY Harry Hall was a little surprised when Peter Robinson, the Chief Draughtsman of the company, sent for him. Hairy was a quiet, hard wok-ing rather self-effacing young man, but he had had an idea about a problem that had been worrying the designers of the new centrifugal pump for.some time. 'Sit down Harry' said Robinson in a kindly fashion, 'take the weight off your feet lad' .

Robinson shuffled the papers in front of him. 'First I'd like to sax-how pleased I was to read that piece about you in the Advertiser last week. Anyone who could swim thirty lengths for charity deserves a real pat on the back, arid I'm glad the company's name got mentioned as well. Reflects great credit on you.' Harry blushed and got up to go. 'Just a moment! Robinson added, 'there's just this matter of this piston ring. I hear you have been over to Design about this one.' 'We're a happy team in this department Harry, all working together, but there's one rule I like my team to follow: we all pull together, and everything we do I want to know about - after all you wouldn't like me to talk about you behind your back .

It's something I'd never do. If changes are needed to that position, Design will come to us, and I will decide who'll tackle the job. Naturally, in view of your interest, I think I'd get you to look at it, and then talk it over with me, and we'll put it up as a departmental idea, under my signature, to give a stamp of authority as it were. How's that?' Harry was upset, although he did not show it. After all, he thought, this idea of his could save the company money, and it was his idea .

1. What is the case study about?

2. What sort of a person was Harry Hall?

3. Describe the Chief Draughtsman, Peter Robinson .

4. In what way had Harry supported local charity recently?

5. Had his name appeared in the local press? Was his company mentioned?

6. What sort of an idea had Harry got about the new centrifugal pump?

7. Was his boss Peter Robinson pleased that Harry had already approached the Design Department on his own initiative?

8. When Robinson suggested that Harry should talk it over with him and they could put it up as a departmental idea why was Harry upset?

9. If Harry ignored Robinson's advice could he put his idea up through the company suggestion scheme?

10. What would Robinson's reaction be if Harry did not comply with his advice? How could this matter be best resolved?

9. Marketing strategy and the marketing plan .

A – Marketing strategy vs. marketing plan A company‘s marketing strategy describes how it will position itself and the products it sells or the services it provides in the competitive marketplace .

The strategy includes a discussion of target markets, product and pricing policies, and proposed marketing and promotional initiatives (see Units 1–2 for more about the marketing mix) .

The company‘s marketing plan is the written document which details the marketing methods selected (advertising, price promotions, etc.) and specific marketing actions ormarketing activities (for example, a back-to-school promotional offer). It also examines the resources needed (both financial and human) to achieve specified marketing objectives, such as an increase in sales or a successful product launch, over a given period of time .

B - Developing the marketing plan You can develop a marketing plan using the stages known as AOSTC (Analysis, Objectives, Strategies, Tactics and Control) .

–  –  –

4.1. Make word combinations with market and marketing using words from the box. Then match the word combinations with the defi nitions below. Look at the page opposite and Appendix II on page 109 to help you .

methods mix plan segments strategy target __________________

_________________

CASE STUDY Adriano in place to beef up Salisbury's empire Roman emperors used to like appointing sons and generals to rule parts of their Empire alongside them. It often caused more problems than it solved - and the Empire still crumbled away .

Sainsbury chairman David Sainsbury is trying the same approach-and may find the same results. After intense City pressure, he is abandoning the role of chief executive, but remains full-time chairman .

Deputy chairman Tom Vyner is to become joint chief executive, concentrating on the UK supermarkets. He will work alongside rising star Dino Adriano, who will run Homebase and the US operations .

As expected. Adriano. 52. will move over to run the UK supermarkets when Vyner retires at the end of next year .

Sainsbury's will then appoint someone to take over Homebase. Is this all just musical chairs0 Apparently not. Adriano is no newcomer- he joined Sainsbury's in

1964. But he has been atop executive at Homebase since 1981 and is credited with making it the most successful DIY chain .

Vyner, by contrast, has been blamed by the City for the supermakets' recent plodding performance. Asda, Tesco and even Safeway have steadily raised their standards to match Sainsbury‘s and, at the same time, have launched noisy price promotions .

Meantime, Sainsbury's has hardly reacted, behavirg as if it still had a commanding lead .

Its share price tells the story. In the-last two years, it has fallen 20pc against the stock market, 40pc against Tesco and 75pc against Asda. Can Adriano stop the rot?

The shares fell another penny to 388p on his appointment. Brokers respect his record, but want to see results. Will chairman David really become 'hands-off ?

The City hopes so .

1. The Roman emperors used to like appointing sons and generals to rule parts of their Empire. Was it a good idea? What happened to the Roman Empire?

2. What does Sainsbury's Empire consist of?

3. Who is the chairman?

4. Is he using the same approach as the Roman Emperors0 Will he find the same results?

5. Who is taking over the position of joint chief executive and on what will he concentrate?

6. Who is the company's rising star? How old is he?

7. What is his present position? What will he run at the end of next year when Vyner retires?

8. Is Adriano new at Sainsbury's? Is he a successful top executive?

9. Has Vyner been equally successful?

10. Does the fall in the sales of Sainsbury's shares on the stock market reflect the company's recent plodding performance? In your opinion will Adriano stop the rot if chairman David becomes 'hands-off ?

10. Marketing ethics .

A – Social marketing Social marketing is the use of marketing techniques to convince people to change their behaviour for their own good or for the benefit of society. Encouraging smokers to stop smoking or persuading people to eat more fresh fruit and vegetables are examples .

The aim of social marketing is to minimize social problems such as crime or poverty .

B – Corporate social responsibility (CSR) The advantages for a company of being socially responsible – that is, taking positive actions for the benefit of its staff and society as a whole – include enhanced brand image, and greater ease in attracting staff. There are different ways for a company to show corporate social responsibility (CSR) .

Cause related marketing (CRM) is when a company donates money to a charity, a non-profit organization or a good cause, such as UNICEF or Oxfam. The brand is then associated with the charity. For example, a US non-profit wild cat sanctuary, Big Cat Rescue, wants to create a marketing

partnership with another organization:

Big Cat Rescue is looking for the right corporate partner for a mutually beneficial cause related marketing campaign. We need financial donations to be able to afford to make our good work more effective. Today most of this funding comes from private individuals. We are looking for a corporate partner that shares our principles and values .

Note: The abbreviation CRM also refers to Customer Relationship Management – see Unit 23 .

Green marketing is the development and distribution of eco-friendly, or environmentally friendly, goods – for example, washing powder that is not harmful to the environment .

6 degrees.ca is a Canadian web-based forum that promotes green marketing

and environmental protection:

6 degrees.ca believes that if a business is behaving in an ethical or moral way then they will contribute to environmental sustainability. Sustainable development is development that meets the needs of today without compromising the ability of future generations to meet their needs .

Responsible citizens are aware of environmental concerns such as global warming, and act to protect the environment .

Responsible purchasing is another way that a company can build or maintain a good reputation. Companies can refuse to buy materials or goods made using child labour or that have been tested on animals. As well as showing concern for human rights and animal testing, a company can implement a policy of sustainable purchasing and only buy products that come from renewable sources .

–  –  –

a. In 2008, we are proud to continue our marketing (1) _________________with the Arlette Foundation. We will promote the (2)___________________ in our stores and we will sell a range of products displaying the charity‘s distinctive logo. For each product sold, we will (3) _______________money to the Arlette Foundation, with a minimum (4) __________________of.250,000. We are committed to being (5) __________________ responsible .

b. The Push Play campaign in New Zealand has successfully (6) ________________ New Zealanders to do more exercise. The campaign aimed to limit the twin epidemics of obesity and diabetes, (7)_____________ problems now affecting countries worldwide .

c. CASE STUDY: Woody Pens – Designed for the Environment Instead of making its pens from plastic, Goodkind Pen Company uses wood scraps from local furniture makers, and its pens are designed to be refillable. By carefully designing its product to be eco-(8)_______________ and of high quality, it is mutually (9) ______________for the environment and the consumer. Goodkind has made a product with a super-green profile and, in the process, enjoys a high level of satisfaction from environmentally conscious consumers and companies with a responsible (10)______________ policy .

Goodkind embraces environmental (11) _________________ .

3 .

–  –  –

Over to YOU: Think about the brands you buy. How does ethical marketing influence your purchasing decisions?

11.The market environment The micro environment Learnmarketing.net provides information for marketing students. Its website says the

following about the micro environment:

SOCIOLOGICAL FACTORS

Dominant religions: Mainly Christian, with signifi cant minorities in some regions .

Special diets in some areas .

Leisure activities: Watching TV, cooking, socializing .

Gender roles: Now that younger men shop as much as women, we need to target both sexes equally .

Birth rates: Birth rates are continuing to decline, with fewer babies born every year .

Average life expectancy: This is increasing so we should think about products for older customers .

Attitudes to foreign products: Consumers like to experiment with foreign food and drink .

Opinions on environmental issues: We should use only recyclable packaging and hybrid-fuel delivery vans .

TECHNOLOGICAL FACTORS

Innovation and technological advances:

Production: New product lines and product types are continually coming onto the market .

Offer: We now offer a new service – ordering by mobile phone .

Distribution: Online ordering has changed the way supermarkets operate. We no longer need actual shops .

Communication with consumers: Broadband internet connections make it possible to include more product photos on our site. We could even think about adding video .

ECONOMIC FACTORS

The economic forecast is good:

Interest rates: stable at 5% Unemployment rate: less than 9% of people are out work GDP (Gross Domestic Product): growing steadily

POLITICAL FACTORS

Political stability: Very good. Consumers feel relaxed about the political situation and ready to use consumer credit .

New tax / business legislation: No changes to the law for our business sector in the near future .

International trade agreements: We can import products from the EU without paying extra import duties .

B

The following factors have a direct impact on the company and its stakeholders:

consumers, employees, shareholders and suppliers. The company has an influence over these factors .

consumers A company must understand consumer needs and meet them .

competitors You must differentiate your brand from your competitors’ .

employees Employing the right people and keeping them motivated is essential .

Training and development play a key role in the service sector .

media Positive or adverse (negative) media attention can seriously affect an organization. Consumer programmes on TV and consumer magazines that people read have a powerful effect on the marketplace .

shareholders It is important to satisfy shareholders’ needs without harming the brand in the long term .

suppliers Changes in the price or quality of raw materials – for example wood, or metals – will affect the marketing mix. Good relations with suppliers will make business easier .

The macro environment: STEP analysis A STEP analysis (also known as a PEST analysis) looks at sociological, technological, economic and political factors in the market environment on a macro level – often looking at a particular country or region. The relationship between the company and these factors is indirect. This is a STEP analysis for an online supermarket in Britain .

1. Decide whether the following market environment characteristics are micro factors or macro factors. Look at A and B opposite to help you .

Micro Macro 1 High unemployment in a region reduces spending on leisure activities .

2 The internet has opened up new distribution and marketing channels .

3 Good relations between a supplier and a company mean that goods are always delivered on time .

4 Legislation in European countries is restricting the right to smoke in public places .

5 Positive reports in the national press about a brand .

6 The staff for the telephone hotline of an internet bank are trained to be polite and friendly .

7 During the FIFA World Cup, more snack food is consumed in front of the TV set .

2. Complete the action plans (1–6) and then match them with the micro factors (a– f). Look at A opposite to help you. The first one has been done for you .

1 Convince shareholders that the best way to their needs in the long term is to invest in research and development .

2 Carry out market research to better needs and desires .

3 Prepare a press release for a magazine about the launch of a new product .

4 Build and maintain good by always paying on time .

5 Do a SWOT analysis to assess how to your brand from your competitors‘ .

6 Implement a training and plan to motivate and keep good members .

a competitors c employees e shareholders b consumers d media f suppliers Complete the STEP analysis of France. Look at B opposite to help you .

France is a member of the European Union and as such has trade (1) with the other members. It has one of the worst unemployment (2) in Europe and the government is keen to bring this down .

France has one of the highest (3) rates in Europe (1.9 children per woman) and a large proportion of French mothers go back to work, reflecting changes in (4) roles. Men are almost as likely as women to do the shopping for the family and take care of the children .

The dominant (5) is Catholicism, but there is a large Muslim community .

The religious beliefs do not significantly affect the marketplace, except at Christmas and Easter time when the demand for Christmas trees and chocolate increases dramatically .

Internet penetration is high: most households own a computer and have high speed internet access. This has opened up new channels of (6) and there are now several internet grocery stores. Nearly all teenagers own a mobile phone and they are increasingly using SMS messages to keep in touch with their peers. Marketing campaigns are beginning to exploit this line of (7) by sending SMS messages to their audience .

CASE STUDY The Board of Directors are meeting to discuss the appointment of a new Overseas Sales Manager. The incumbent, Larry Wells, has been invited to the Board as Sales Director, and this is his first Board meeting. There are two names

which have been put forward for the post:

Wolfgang Schwartz-11 years with the Corporation - present position Maintenance and Components Division Manager - 49 years of age -previously with General Motors .

Jim Lazarus - 6 years with the Corporation - present position Personal Assistant to Overseas Sales Manager (Larry Wells until now) - 32 years of agepreviously in the RAF - helicopter pilot-short service commission .

Geoff Daly supports Jim Lazarus for the position and mentions that his nominee personally designed the modified skirt on the military version of (the hovercraft which is now in production. Jim was Daly's PA before he was transferred to Larry Wells .

Tim Feather, one of the founders of the firm, favours Wolfgang Schwartz .

This comes as no surprise to the other directors. Schwartz is his son-in-law. Feather only owns 10% of the voting shares now but his children own another 15% through a trust he has set up in their favour .

Larry Wells takes to his directorial role like a duck to water .

"My vote would go to Wolfgang too, Mr Chairman," he says. "I admit he's less of an ideas man than Jim but he's developed a good team on the Maintenance side and 1 know my boys would get on well with him."

Daly has not given up by any means .

"Yes, but what about Wolfgang's health," he asks, "after that heart attack last year0 Will he be fit enough to travel all over the world0 No one knows better than you Larry how much traveling is involved."

1. Do you believe in internal promotion at work?

2. What job did Larry Wells do before his promotion to Sales Director?

3. How many candidates have been put on the short-list for the post of Overseas Sales Manager?

4. What are the candidates' names?

5. What age difference is there between the candidates?

6. Generally do you prefer the older candidate or the younger candidate?

Why?

7. Why does Tim Feather favour Wolfgang Schwartz?

8. Do you believe in nepotism?

9. What sort of a health problem does Wolfgang Schwartz have and how would this affect his work as Ova-seas Sales Manager?

–  –  –

12. Legal aspects of marketing A Legal definitions

The World Intellectual Property Organization gives the following definition:

Intellectual property refers to creations of the mind: inventions, literary and artistic works, and symbols, names, images and designs used in commerce. Intellectual

property is divided into two categories:

1. Industrial property includes patents, which give the exclusive right to make, use and sell an invention in a given geographical area; trademarks (words or symbols that differentiate a company); and industrial designs. A granted patent gives patent protection for 20 years in the UK. After that time you must renew the patent. In order to trademark, or register your trademark, you will need to complete a registration process .

2. Copyright protects literary and artistic works. Copyright protected work includes novels, plays, films, musical works, and artistic works such as drawings, photographs, and architectural designs. Copyright protected work is said to be subject to copyright .

B Legal problems Legal problems may arise if another person had used copyright protected work

without the copyright owner‘s (or holder‘s) permission. The UK Patent Office says:

Intellectual property (IP) crimes include counterfeiting and privacy. Counterfeiting is deliberate or willful trademark infringement and privacy is willful copyright infringement. Infringement means reproducing copyright work without permission from the IP owner .

If a trademark or copyright holder believes that another person has made unauthorized use of trademark or copyright, then this may lead to a lawsuit, where one company takes another to court to enforce the trademark or copyright. The infringer, the person who has broken the copyright, may have to pay damages or compensation to the trademark holder, normally financial .

Most company websites include a page called terms and conditions or copyright information. Visitors to the site must agree to the terms and conditions. The terms and conditions usually contain what a visitor may download or take from the web page and post or upload to the web page, and a disclaimer to say the company is not legally responsible for the misuse of its web pages .

Comprehension questions:

1. What legal aspects of marketing do you know?

2. In what case may legal problems arise?

3. What may lead to a lawsuit?

4. What do most company websites include?

CASE STUDY Gamma Furniture Ltd The company grew out of a one-man business established by Louis Steiner at the turn of the century. Even between the Wars (1918-1939) the business was operating on a comparatively small scale, with Louis, his two sons, and a handful of workers producing handmade furniture of high quality .

Louis died during the early postwar period and his son Morris took over the reins. His first step was to form a limited company. Next, he borrowed heavily from

the bank, using as security:

1) assets of the new company;

2) the personal guarantee of his brother-in-law .

He was then able to sell the rather small workshop in which his either had started the business, and buy a modern factory on the outskirts of London. The company prospered sufficiently to go Public in the early 1960s. Morris and his immediate family retaining approximately 40% of the voting shares .

At this stage, when everything seemed well set, there was a period of disappointment. The company found itself in the doldrums largely as a result of rising costs of production and intensive competition. For three successive years profits were insufficient to warrant payment of a dividend. Morris demonstrated his business acumen by discovering a talented young designer on his staff who was able to change the fortunes of the firm. Danny Schaffer produced a succession of very distinctive and highly successful designs for interlocking furriture units which found a ready market. These were sold under the description of Unit Five Furniture .

Gamma became revitalised. The demand for Unit Five Furniture was so great that a new factory was opened up at Reading 2 years ago and another is under course of construction on the outskirts of Bristol .

All this is history. This morning Danny Schaffer has sought an audience with Morris Steiner .

"I'm going into business on my own", he tells his boss. "I've been able to put my hands on a bit of capital and 1 want to try a few ideas out for myself .

Morris ponders. He has never failed to appreciate Danny's value to the firm and his loss could be a blow to Gamma's Plans for expansion .

1. What is a one man business?

2. When was the Louis Steiner business launched?

3. How long did it remain a small family business?

4. What did Morris do to expand the company?

5. When the company went Public, what proportion of the voting shares was retained by the family?

6. Why did the company find itself in the doldrums?

7. Who was Danny Schaffer and what did he do?

8. When Gamma became revitalised, where were the new factories sited?

9. What news had Danny Schaffer to tell his boss one day?

10. In your opinion, should Morris endeavour to retain Danny?

What would be the consequences of Danny's sudden departure?

13.What is Marketing Research?

The definition of marketing research recognizes the complexity of the process and the different activities that may be performed .

Marketing research links the consumer, the customer, and the public through

information used to:

Identify and define marketing opportunities .

Generate, refine, and evaluate marketing actions .

Monitor marketing performance .

Improve understanding of marketing as a process .

Marketing research:

Specifies the information required to address these issues .

Designs the methods for collecting information .

Manages and implements the data collection process .

Analyzes the results .

Communicates the findings and implications .

This definition emphasizes the generation of information that assists in managerial decision making. Marketing research is useful in planning, problem solving, and control. Marketers use marketing research to provide guidance in decision making .

This enables them to spend their resources more effectively. Researchers must understand the research process, the marketing process, and the industries in which the firm operates. Take the research team for Stouffers, a national organization that manages private restaurants and clubs, for examples. Stouffers researchers must understand the growth and image objectives of the organization, besides identifying new market opportunities and conducting customer satisfaction surveys. Only by knowing the club business a meaningful research can be conducted to support the Stouffers organization. Pizza Hut now links its unit managers‘ bonuses to the results of customer satisfaction surveys. Questions address satisfaction with service, food quality, and other issues .

Marketing research is often used to evaluate the characteristics and potential of markets prior to making decisions about product introductions and new-market entry. Research is helpful in evaluating new-product concepts and advertising campaigns under consideration. It is also used to monitor market performance and competitive reaction. Nielsen Inc., one of the oldest and largest marketing research firms, provides data to packaged-goods manufacturers like Coca-Cola and Nabisco about their product sales. Research is also used to identify and solve problems .

Municipalities, for example, frequently conduct marketing research to identify citizens‘ needs and methods for attracting shoppers to the area .

Most important, marketing research should support the firm‘s overall market orientation. Research links marketers to markets through information and scientific study. It is used to explore opportunities and problems, monitor performance, refine marketing strategy, and improve understanding of marketing efforts and markets themselves. As such, research enhances a firm‘s closeness with its customers and enables the marketer to anticipate latent unfulfilled needs and wants .

Kinds of questions marketing research can help answer:

1. Planning 1. What kinds of people buy our products? Where do they live? How much do they earn? How many of them are there?

2. Are the markets for our products increasing or decreasing? Are there promising markets that we have not yet reached?

3. Are the channels of distribution for our products changing? Are new types of marketing institutions likely to involve?

2. Problem solving 1. Product 1. Which of various product designs is likely to be the most successful?

2. What kind of packaging should we use?

2. Price 1. What price should we charge for our products?

2. As production costs decline, should we lower our prices or try to develop higher quality products?

3. Place 1. Where and by whom should our products be sold?

2. What kinds of incentives should we offer the trade to push our products?

4. Promotion 1. How much should we spend on promotion? How should it be allocated to products and to geographic areas?

What combination of media – newspapers, radio, television, magazines – 2 .

should we use?

3. Control 1. What is our market share overall? In each geographic area? By each customer type?

2. Are customers satisfied with our products? How is our record for service?

Are there many returns?

3. How does the public perceive our company? What is our reputation with the trade?

Comprehension questions:

1. What does marketing research recognize?

2. What information links the customer, the consumer and the public?

3. Where and why is marketing research useful?

4. What is research? What is research used to?

5. Can you name the questions marketing research help to answer?

CASE STUDY Background

Fast-Track Inc., based in Boston, US, sells corporate training videos and management training courses. Fast-Track is looking for а new Sales Manager for its subsidiary in Warsaw, Poland. Fast-Track advertised the vacancy only inside the соmpanу as it believes in offering carееr opportunities to its staff .

The subsidiary's recent sales results were рооr. Sales revenue was 30% below

target. The reasons аrе:

Sales representatives аге not motivated and staff turnover is high .

The previous manager had по clear strategy for developing sales in the аrеа .

Vеrу few sales contracts were made .

А new appointment There аге three candidates for the position. They all already work for FastTrack either in Boston оr in Poland. Неге is аn extract from the job description for the position .

The successful candidate will bе responsible for:

- developing sales, achieving results and increasing customer numbers

- managing the sales team so that it is more motivated, dynamic and effective

He/She will bе:

- а natural leader

- energetic, confident and outgoing

He/She will have:

strong sales ability organisational and interpersonal skills а good academic background suitable experience numeracy skills and the ability to handle administration linguistic ability The position will involve frequent travel throughout the region .

Profiles of the candidates

1. Ваrbarа Szarmach Polish, aged 30 Education Finished secondary school. Diploma in Marketing .

Experience: Has worked for Fast- Track as а sales representative since leaving school. Has а good knowledge of соmрuting .

Achievements: Has had the best sales results of the team during the last fivе years .

Languages: Excellent Polish and Russian. English - good vocabulary but not very fluent .

Interviewer's comments: Very strong personality. Energetic and confident .

Sometimes appeared aggressive during the interview. Will she bе а good team player?

2. Tadeusz Vajda Polish, aged 52 Education University degree (Engineering) Experience: Wide experience in а variety оf industries. Joined Fast-Track Буе years ago as Regional Manager for the south оf Poland .

Achievements: Has been fairly successful, increasing sales bу 12% over the five-year period .

Languages: Fluent Polish and English. Interviewer's comments Very calm and relaxed, he moves and talks slowly. А hard worker. Not creative but happy to get ideas from the creative members оf а team. Current staff think he is practical and reliable .

3. Eva Rheinberger German, aged 42 Education University degree (History) Experience: Over 15 years as а sales representative in Germany, the US and Poland. Joined Fast- Track а year ago .

Achievements: А good sales record in all her previous jobs. In her first year with Fast- Track her sales results have been satisfactory .

Languages: Fluent German, English and Polish. Interviewer's comments Quiet but knows her own mind. Rather nervous at the interview. Might bе good at team building but would probably depend too much оn other people. Likes administration. Didn't seem to have many ideas about the future of the company .

TASK 1 Work in groups. You аге members of the interviewing team. Discuss the strengths and weaknesses of each candidate. Decide who to select for the vacant position. Note down the reasons for the choice .

2 Meet as оnе group. Discuss уour choices. Decide who should fill the vacant position .

Writing Complete this e-mail from the head of the interviewing team to Liz Steiner, Sales Director of Fast-Тrасk. Write about at least three strengths of the candidate уоu have chosen. Then explain how these strengths relate to the job description .

Dear Liz, We recently interviewed three candidates for this position. We have decided to appoint.. .

I will briefly describe the candidate's strengths and explain the reasons for our decision... .

14. New product development A Workflow Companies need to organize their workflow efficiently to move quickly through the new product development process and beat the competitors to market – that is, get to market first with a successful product launch. Efficient product development processes increase the chance of doing well, or likelihood of success. The amount of time a new product or service in the development pipeline – or how long it takes to develop – is referred to as time to market .

During the process, the project team, made up of a project leader and the people needed to complete the project, completes key activities (for example, carrying out market research) to advance the project and collects information to manage risk – to make decisions that will reduce the risk of failure in the future. Prioritization decisions are made to identify the most important things to do next and resources are allocated to the best projects. An action plan, a list of what needs to be done next, is defined .

B Product Development and Optimization Many product concepts exist only as a description – a drawing, or a very basic model known as a mock-up. For example, car makers prepare clay models of new car designs. Product modeling uses CAD (computer aided design) to turn ideas into 3D representations. The R&D team creates a prototype, a first example of the product, to test its functionality and to eliminate product flaws. Prototyping helps cut costs and allows for marketer testing .

For software, the first stage is an alpha test, where the program is tested by company employees to remove any errors, or bugs. Then the software is sent for external testing; this is known as beta testing .

Product optimization studies are carried out to improve the product or service as it is being developed. They may include sensory research to evaluate how a product smells, tastes or feels .

C Test Marketing The next step is to collect information on how the proposed product or service will perform in the marketplace. The company tests the product and its marketing plan on a small test market before a full launch. This allows the company to forecast or predict sales, uncover problems with the product, and to fine-tune, or adjust, the marketing plan. The amount and type of testing depends on the costs and risks of introducing the product .

D Commercialization Commercialization, also known as market introduction, is the final stage in the new product development process. The distribution network and marketing communications action plan must be ready by the launch date or commercialization date – the date the product goes on sale. The company may launch the product simultaneously in all markets or prepare a step-by-step market rollout in different cities and countries .

Comprehension questions:

1. Why do companies need to organize their workflow?

2. What is beta testing?

3. Why do companies test the product on a small test market?

CASE STUDY Clippers Karen left school at sixteen and went to the local College of Further Education where she took a course in hairdressing. At the end of the course she was taken on part-time at large hairdressers in the town. She gained some useful experience and eventually got a full-time job at a small shop near where she lived. After two years of working she was becoming bored and felt that there were few promotion prospects. She wanted to set up on her own but was unable to raise enough finance to buy or rent a shop. She then had the idea of cutting people‘s hair in their own houses. Many old people in the area found it difficult to get to the hairdressers and other people, such as mothers with young children, found it hard to get out of the house during the day .

Karen had managed to save enough out of her wages to buy the basic equipment, such as razors and driers, as well as a small stock of shampoos, conditioners and other materials. She was also the proud owner of a small car which she had bought after passing her test .

She started off by working in the evenings cutting the hair of friends and relatives and worked full time at the shop during the day. After six months she had managed to build up enough business to give up her job at the shop and to work just for herself .

After a year Karen is still in business. She finds it very hard work because she needs to work the hours that suit her customers. Business also varies and some weeks she is left with less money than her earnings at the shop. Despite this, Karen likes working for herself and hopes that she can eventually make enough money to get her own shop .

1. Is Karen‘s business a service or a manufacturing business?

2. How did Karen raise enough money to start her own business?

3. What was the market for Karen‘s business? (Who were her customers?)

4. Why do you think Karen has been successful in staying in business so far?

5. Karen often works longer hours and takes home less pay than she did working at the shop. Why do you think she wants to work for herself?

6. Suggest three ways in which Karen could possibly improve her business in the future .

7. Businesses need to use the essential equipment. Think of all the items Karen would need in her business .

15. Branding .

Many firms focus considerable attention to building brands because brands are important to consumers and marketers .

The first step in brand building typically focuses on generating brand awareness .

Brand awareness is achieved when target consumers know about a brand and call it to mind when thinking about the product category. For example, Procter & Gamble has achieved brand awareness with Tide, which many consumers automatically recall when thinking about buying laundry detergent .

Brand awareness must then be translated into a brand image, or the impression that consumers have about the brand. Marketers should ensure that consumers have accurate ideas of the brand‘s advantages and positive impressions of it. P&G is successful if consumers perceive that Tide gets clothes cleaner than do competitive brands. Consumer‘s image of a brand should match the brand identity established by the company .

With a positive brand image established in their minds, some consumers will normally purchase Tide when shopping for laundry detergent. Such buyers exhibit brand loyalty. The most brand-loyal customers will select Tide on almost every purchasing opportunity .

The highest point of brand awareness, image, and loyalty is the development of brand equity, or the value that the brand has in the market place. Brand equity has a financial dimension, especially important in any merger or acquisition transaction .

The financial value of P&G Tide would be significant in any discussion of an acquisition price, for instance .

Brand equity also affects marketing efforts. The same marketing strategy and level of expenditures used for different brands are likely to have different results, depending on brand equity. Typically, marketing efforts built on an established positive brand awareness, image, and loyalty-or high brand equity-are more successful .

The typical approach to building strong brands is to focus efforts on media advertising to generate brand awareness, to develop a desired brand image, and to get consumers to visit their sites. But it is only part of the brand building process .

Research indicates that strong brands are built on the favorable experiences consumers have with a firm‘s products and services. Effective advertising can only drive consumers to an Internet site or retail store or to try a product or service .

Brand loyalty and brand equity depend on the experiences consumers have once at the Internet site, retail store, or when the product or service is purchased .

Comprehension questions:

1. Why are brands so important?

2. What is brand building focused on?

3. When is brand awareness achieved?

4. What is brand loyalty?

5. What is the typical approach to building strong brands?

CASE STUDY Intel Intel is the world's leading maker of silicon chips. A chip consists of a huge number of transistors of tiny transistors. The chips are vital to computers. Without them computers could not process. The Internet has become a big part of our way of life. Without chips, we would not be able to access it. Intel has been working to make the transistors smaller. The drawback was that this also made them hotter. In 2007, Intel developed cooler chips. The transistors are so small that you could fit 2,000 of them on a full stop. Intel uses 'Moore's law' to focus its plans. This was set out by its founder Gordon Moore. It says the number of transistors on a chip will double roughly every two years .

A business can follow two routes for development:

Product-orientated. Make the product and then market it .

Market-orientated. Find out what customers want, and then produce it .

Intel responds to both of these routes .

Research and Development (R&D) leads to better products and better methods of making them. It also brings more market opportunities. Intel conducts research into both manufacturing and materials. It has research laboratories all around the world. It looks into what opportunities technology can offer. It also considers what customers want. The result is products that customers want and that Intel can produce. Before making a product, It asks key questions about how it will work and what it will do. Intel then produces a 'blueprint'. This shows what a chip will be expected to do. To answer these questions, Intel works with customers, software companies and its own staff .

Manufacturing Intel can develop a product and bring it to market faster than any other similar company. It locates its manufacturing plants close to skilled labour markets and customers. Its production process uses robots. Plants are built identical to each other no matter where in the world they are. They also have to be super-clean. Intel sets the highest standards in super-clean plants. Intel does not outsource any of its work. It completes all stages from R&D to manufacturing. This ensures quality .

Competitive advantage This means that a business does something better than its rivals. Intel uses what it calls the 'tick-tock' strategy to maintain its leadership. In 'tick' years it will introduce a new product or process. In 'tock' years it improves a product design .

Intel brings together ideas from all areas. It completes everything in-house. It both designs quality products and makes them itself. This makes it competitive on all fronts .

Intel is a driving force in the world of computers. This makes it vital to business and leisure. It makes sure personal computers are faster and better. It helps to give everyone the fastest Internet perfomance. It takes new products from drawing board to market. It ensures quality by carrying out all processes itself .

1. Identify three key steps (innovations) in the development of microchip technology. In each case explain how the innovation has transformed people's work, life and/or leisure .

2. What is meant by a) market-led and b) product-led new product development? Give two examples to show how Intel has combined market-led and product-led approaches .

3. Show how research and development has enabled Intel to develop a new product that is aimed at a specific group of users .

4. Why is it so important for businesses like Intel to invest in R&D?

Explain with examples how R&D has enabled Intel to gain competitive advantage .

16. Market segmentation Targeting Market Segments To select target segments, the firm must consider a combination of factors, including the segment‘s potential sales volume and profits, competition currently selling to the segments, and the firm‘s abilities and objectives .

Although large segments with a substantial number of buyers seem to promise high potential sales volume and profits, smaller segments served by a unique marketing mix may also provide lucrative business opportunities. Specialty stores in large malls serve many of these segments. For example, General Nutrition Center targets health-conscious people, and Lady Foot Locker, women sports enthusiasts .

The large markets may also attract the greater number of competing firms (the majority fallacy). In general, a firm will have to assess market potential in light of competitive issues. If the firm has a competitive advantage that cannot be easily copied, it may attempt to approach the larger market segments .

The selection of target markets has a lot to do with the firm‘s objectives and distinctive competence. A firm specializing in innovative technological products, for example, may compete on total value, rather than on price alone, focusing on one segment or a few segments where high-quality, innovative products appeal .

Targeting also requires designing advertising and promotional mixes to reach the intended segments. Resources are wasted if the advertising results in duplication of audience or reaches nontarget market consumers. Accurate identification of the marketing segments appropriate for a particular product is critical if firms are to target those segments efficiently .

Technology brings new precision to both the selection of specific target segments and the ability to reach them. The benefits of targeting are prevalent in the marketplace – the grocery, clothing, and shoe industries included. For example, the use of in-store scanners and grocery card loyalty programs are enabling grocery retailers to more precisely target their consumers. These customers are targeted with special promotions and advertisements designed to increase their transaction numbers per store visit. Moreover, data on the preferences of these desirable consumers are useful in determining shelf-space allocations among competing brands. Targeting specifically toward baby boomers has also enabled a new Balance to compete successfully with Nike in the very competitive athletic-shoe market .

Comprehension questions:

1. What must a firm do to select target markets?

2. What does targeting require?

3. What is the role of technology in targeting?

4. What are the benefits of targeting?

CASE STUDY Asos.com Asos.com is the UK's leading online fashion store. There are over 9,000 products online. The site attracts 3.3 million shoppers a month. It is aimed at young men and women aged 16-34. Asos.com has 250 employees and over 32,000 square meters of storage space. The company has had large growth since it was founded in 2000 .

Asos.com is a plc (public limited company), quoted on the AIM (Alternative Investment Market) part of the London Stock Exchange. AIM is not as strict in its rules as the main market. This helps smaller companies to raise money through the sale of shares;asos.com is run by a board of directors. Two non-executive directors are there to provide advice and expertise .

Most businesses seek to grow so they can buy and sell on a bigger scale .

Growth can come from within the business. This is called organic growth. An example is finding new markets for products. Firms can also grow by merging with other firms. This is called integration. There are different kinds of integration. If the

merger is:

at the same level of production, this is horizontal integration - for instance, the merging of two fashion stores at a different level of production, this is vertical integration. This can be backwards to a previous part of the supply chain, for instance, a manufacturer buying a raw material supplier. Or it can be forward integration to a later level, for example, a chain of shops .

Asos.com has gone for organic growth. It has increased its customer base. It offers a wider range of brands and products. It has also grown rapidly without having the problems that this often brings .

Asos.com looked at where and how it might grow. Research showed that online sales have been growing faster than any other sector. Around 20% of online shoppers are young people. Asos.com made these its target group. To attract them it offers a diverse range of brands and products. Above all, it offers online shoppers a good shopping experience. It makes sure that the website adds value, by providing more than a customer would expect from a shop. The site provides a wider choice, good prices, new styles and, above all, convenience .

As it has grown, asos.com has developed a more complex structure of departments. It also has to work hard to keep up with changes in technology. For instance, customers expect to be able to track orders online. The website is kept current by constantly adding new products and lines. Asos.com has increased the size of the images used to give customers a clearer picture of what they are buying .

It also uses other communication channels to drive growth. These include:

a monthly magazine of 116 pages an email newsletter that goes out to 1.8 million users each week PR pieces in other publications

• promotion to encourage people to recommend the brand to friends .

Asos.com has achieved fast growth since 2000. Part of its success is due to it growing organically. Part is due to its high investment in both people and technology .

1. In what ways can a company benefit from growth?

2. What do you feel might be potential disadvantages of very rapid growth?

3. Describe, using examples, what is meant by horizontal and vertical integration .

4. What do you feel are the key things that asos.com did in order to achieve managed and successful organic growth?

17. Motivation marketing For most organizations, staff is the key to success – the most important tool for the organization‘s success – and they can be motivated to promote their company‘s product or service. Motivation marketing engages staff and gets them interested by using events or incentives. It also aims to recognize and reward staff efforts by offering prices or rewards for goods performance – for example, with a monthly incentive .

Other benefits of motivation marketing include:

increased job satisfaction: happier people at work improve productivity: more work done in less time improved performance: the work is done better encouraging behavior changes: for example, introducing new work practices increased sales force effectiveness: for example, to achieve higher sales figures improved product launches: boost market penetration and gain market share more quickly .

Staff incentive schemes, also known as incentive programmes – formal schemes designed to encourage staff to act in a certain way – are used by a wide range of companies in order to improve staff and distributor performance. Incentives such as prizes, rewards or gifts can boost morale (make staff feel more positive about their job and their employer). Building staff loyalty will result in lower staff turnover or churn – that is, fewer people leaving the company. Another benefit is reduced staff absenteeism, a reduction in the number of days when employees are not at work through sickness. Measuring staff reaction and getting feedback – finding out what staff thinks about the programme – are essential to getting it right .

In order to motivate staff, a company may choose to use cash substitutes or noncash awards such as a travel incentive – sending staff on a short trip or holiday .

Big ticket giveaways, such as cars or very expensive holidays, are effective sales incentives – they can help motivate staff to sell more. During the qualifying period for an award or prize, teams are usually more motivated. Nominations for awards can come from colleagues. Sometimes an employee may be nominated by a manager, perhaps because of high sales figures .

Events, such as parties, weekends away, games and competitions, can be very successful for team building – increasing effective teamwork within a company or department .

Comprehension questions:

1. What is the importance of the staff for most organizations?

2. What does motivation marketing refer to?

3. What benefits does motivation marketing include?

4. What are staff incentive (formal) schemes designed for?

5. What may a company do to motivate staff?

CASE STUDY UNISON In a workplace, it is not easy for every individual employee to discuss issues with management. This is why workers may need representation. Issues at work include things like health and safety, working conditions and fair treatment. A trade union provides this help and support. The largest public services trade union in Britain is UNISON, with over 1.3 million members. Public services include local authorities, hospitals, schools and colleges. It also represents workers in utility companies like those that provide water and gas. UNISON aims to help improve the work environment and at the same time tackle climate change. One challenge is the way businesses affect the environment. To do this UNISON has proposed new ways of working. It is focusing on two approaches to make workplaces 'greener'. It has talked to both government and employers to raise the issue .

UNISON has set targets for its members to help them combat climate change .

It has shown ways to reduce energy use, reduce waste and recycle more. Unison wants its green targets to fit in with its overall aims. It wants to support UNISON members to focus on environmental issues and tackle climate change. It has put together a set of key objectives to reach these aims. These show it to be a 'green' organisation. This has helped relations with employers and put UNISON in a better position to drive change .

UNISON has developed a long-term strategy. This set of plans involves both the government and its members. Most of UNISON'S members work in the public sector, a large part of the UK economy. Big organisations can have a big effect on the environment. They may have higher carbon emissions. UNISON has shown the government how its plans could reduce these. UNISON has developed shorter-term plans called tactics to help it reach each target. These include training materials, courses and events to promote increased environmental awareness in the workplace .

SMART targets are:

Specific Measurable Achievable Realistic Time related .

UNISON has added to these 'understandable' and 'challenging'. SMART targets help organisations to know when they have achieved the results they want .

UNISON'S targets relate to three key areas:

reduce UNISON'S own carbon footprint. It is changing power suppliers, recycling more and changing UNISON staff cars to hybrid vehicles make workplaces more environmentally friendly

• run campaigns focused on environment issues like reducing carbon emissions .

UNISON's stakeholders include its members, the government and the managers of the organisations its members work in. UNISON wants to communicate its message about the environment to all its stakeholders. To do this it has held conferences, produced publicity materials like posters and hosted events .

UNISON is having a positive influence on workers and the environment. It has been praised for showing real leadership over climate change issues .

1. Describe the purpose of a trade union .

2. Explain the difference between aims and objectives .

3. Identify the benefits that an organisation receives from using the SMART framework to set objectives .

4. Using an example, evaluate how an organisation's strategies differ from its tactics .

18. Customer relationship management .

Customer relationship management (CRM) is a combination of organizational strategy, information systems, and technology that is focused on providing better customer service. CRM uses emerging technology that allows organizations to provide fast and effective customer service by developing a relationship with each customer through the effective use of customer database information systems. The objectives of CRM are to acquire new customers, retain the right current customers, and grow the relationship with an organization's existing customers. An integrated business model that ties together technology, information systems, and business processes along the entire value chain of an organization is critical to the success of CRM .

CRM can also be considered a corporate strategy because it is a fundamental approach to doing business. The goal is to be customer-focused and customerdriven, running all aspects of the business to satisfy the customers by addressing their requirements for products and by providing high-quality, responsive customer service. Companies that adopt this approach are called customer-centric, rather than product-centric .

To be customer-centric, companies need to collect and store meaningful information in a comprehensive customer database. A customer database is an organized collection of information about individual customers or prospects. The database must be current, accessible, and actionable in order to support the generation of leads for new customers while supporting sales and the maintenance of current customer relationships. Smart organizations are collecting information every time a customer comes into contact with the organization. Based on what they know about the individual customer, organizations can customize market offerings, services, programs, messages, and choice of media. A customer database ideally would contain the customer's history of past purchases, demographics, activities/interests/opinions, preferred media, and other useful information. Also, this database should be available to any organizational units that have contact with the customer .

CRM has also grown in scope. CRM initially referred to technological initiatives to make call centers less expensive and more efficient. Now, a lot of organizations are looking at more macro organizational changes. Organizations are now asking how they can change their business processes to use the customer data that they have gathered. CRM is changing into a business process instead of just a technology process .

19.The marketing budget .

Marketing must contribute to the profitability of a business – how much profit it makes. The marketing budget presents the cost of the marketing plan. It can include the cost of distribution and different marketing actions such as advertising or market research. The annual marketing budget shows what the marketing department is planning to spend over the year. Management may ask the marketing team to justify or modify the budget before giving approval, There are several approaches to setting the marketing budget – that is, fixing

spending on marketing – for example, investment in research or advertising:

the affordable approach. The company forecasts revenues (predicts the amount of money it expects from sales), deducts costs, and allocate a part of the remaining funds to promotion. Marketing is considered as a cost that can be cut (reduced), depending on what the company can afford – that is, how much money it has left .

the percentage of sales approach. A percentage of current or anticipated sales (what a company expects to sell) is allocated to marketing actions. Typically, the percent of net sales is spent on promotion .

the objective-and-task approach. The company costs out, or calculates, the cost of reaching its marketing objectives. For example, new products will need large advertising budget to build awareness .

competitive parity. Competitor investment is tracked, or monitored, and used as a rule of thumb (a guideline) to set the promotion budget. The objective is to beat (spend more than) or match (spend the same as) the investment of competitors .

Whichever approach is chosen, marketers need to respect the budget – that is, not go over budget (spend more than planned) or be under budget (invest less than planned) .

Marketers are accountable for – that is, responsible for – their budget. They must demonstrate that their marketing actins are cost-effective (productive relative to the cost) and not a waste of money. The marketing plan establishes how to measure the return on investment (ROI) or the cost-effectiveness of different marketing actions

– the amount of profit made based on the amount of resources needed to make it .

Monthly, quarterly and annual reviews of performance against budget measure projected, or forecast, results against real performance – how the company actually performed. Many companies use statistics called marketing metrics to quantify the performance of their marketing activities. They can include items such as market share, advertising spend or response rates for direct marketing .

Comprehension questions:

1. What does marketing budget present?

2. What does the annual marketing budget show?

3. What approaches to selling the marketing budget do you know?

4. What are marketers responsible for?

5. What does the marketing plan establish?

20. How to Promote a New Product & Marketing Activities Getting a new product out for customers to see and try out is the first step in selling that product successfully. Even the best product will do little good for the public if they do not know it exists. Therefore, business owners or marketing professionals must utilize various marketing techniques to guarantee that the right audience knows about the product and that they receive the knowledge as effectively as possible. Fortunately, there are a number of fairly simple marketing opportunities for spreading the word and ensuring sales .

Step 1 Offer promotional products. The majority of people love freebies, and creating an event at which you give away products is more likely to draw customers that might not otherwise have been interested. In addition, a promotional event creates an opportunity for you to send out a press release about the event - as well as the product - and thus utilize the local media outlets, such as newspapers and news programs, for getting the word to the public .

Step 2 Order printed promotional material that shares information about the products. Printed promotional material can range from simple flyers to more elaborate pamphlets that detail product specifications. In addition, business cards can be an excellent marketing tool. If the company features one product in particular, the business card can note that the company is home of the ______ product; or something along those lines, to keep the connection in mind for customers. And be sure to hand out as many of these printed promotional items as possible, to reach the widest desired audience .

Step 3 Create sample sizes of products and offer them to those who can review the products and offer feedback or a positive response. Focus on sending the samples to those with credibility in the industry, such as professionals or experts whose feedback will have more effect on convincing customers to try the product .

Step 4 Collect testimonials from customers who have used and enjoyed the product .

Testimonials can be a powerful tool for convincing potential customers to take the plunge, because they create the link between customers who trust the opinions of others like themselves. Suppose, for instance, that you have designed and are marketing a new range of hand lotion. Testimonials from customers can be powerful for persuading others to pass by more familiar names to use your product .

What is more, testimonials that speak to specific cases such as reduced psoriasis or elimination of chapping on hands can help to convince others with similar concerns. by Kristie Lorette, Demand Media 8

Exercise2. Answer the questions:

1. What are the reasons for getting a new product for customers to see and try?

2. What are the steps of promoting a new product?

3. What opportunities do promotional events create?

4. What types of promotional materials are mentioned in the text?

5. What is the main principle concerning the informational items?

6. What audience is preferable when sending the samples?

7. Why testimonials can be a powerful tool in the product promotion? Give three reasons .

Exercise3. Mark the statements as true of false. Correct the false ones .

1. It‘s necessary to combine different marketing techniques to succeed in product promotion .

2. Customers are usually not interested in promotional events .

3. Media resources are not really effective for getting the word to the public .

4. There is a variety of printed promotional materials .

5. A business card is one of the effective promotional tools .

6. Product samples should be sent to the widest audience, no matter the response .

7. Positive testimonials may convince consumers to buy the product .

8. The testimonials that speak to specific cases usually arouse suspicion .

Exercise4. Guess the meaning of highlighted words, first match them with the

definitions and then put them into the sentences:

Definitions: to make someone feel certain that something is true to have or use something with other people advice, criticism etc about how successful or useful something is someone who buys goods or services from a shop, company etc. to make someone decide to do something, especially by giving them reasons why they should do it, or asking them many times to do it a detailed instruction about how a car, building, piece of equipment etc should be made to make certain that something will happen properly especially a small amount of a product that people can try in order to find out what it is like to use something for a particular purpose ……………. films, events etc advertise something Sentences: 1. We don't have enough books so you'll have to …………… .

2. ……………. of a new shampoo were distributed at the fair .

3. I finally managed to ……………. her to go out for a drink with me. 9

4. The airport building had been constructed to FAA …………… .

5. Try to give each student some……………. on the task .

6. We aim to offer good value and service to all our ……………. .

7. It was a good concert - I enjoyed the last song …………… .

8. We must consider how best to ……………. what resources we have .

9. Her arguments didn't …………….everyone, but changes were made .

10. The hospital tries to ……………. that people are seen quickly .

11. We should organise a ……………. event if we want our product to be sold well .

Exercise5. Find the English equivalents for the following word combinations: 1 .

продавать успешно 2. получать знания 3. достаточно простой 4. в другом случае не заинтересованы 5. сказать слово публике 6. варьироваться от … до

7. отличный инструмент 8. самая широкая аудитория 9. доверие в промышленности 10. собирать отзывы 11. похожие проблемы Exercise6. Match the words from the text (column A) with their synonyms (column

B) and their antonyms (column C) column A column B column C owner obtain stop guarantee believe gap receive great number despised spread imposing give majority specialist strange elaborate proprietor amateur connection wanted doubt desired recognizable break expert promise usual 10 trust link renter familiar advance minority Exercise7. Find the following pronouns in the text. What nouns do they refer to?

… ifthey do not know… … thatthey receive…. …that shares information… … that detail product specifications. … and offer them to those … …who have used and enjoyed… … becausethey create the link… … that speak to specific cases… Exercise8. Speak about the ways to promote a new product .

Примерные вопросы на коллоквиум Задание Ответьте на следующие вопросы, обращая внимание на указанные грамматические явления. Present (Past, Future) Indefinite, to be going to, Present Continuous, Present Perfect. Суммируйте полученные ответы в кратких сообщениях .

a) I. What kind of exercises do you usually do in class?

2. What did you prepare for your lesson last night?

3. Which lesson are you doing now?

4. How many lessons have you done?

5. When are you going to have a test?

6. How long will it take you to prepare for the test if you have to revise ten lessons?

b) 1. What kind of TV shows does your wife like to watch?

2. Have you seen any interesting TV shows lately?

3. Which show did you watch last?

4. Did you like the last show you saw? Why did (didn‘t) you?

5. When are you going to watch TV again?

6. Can your child watch TV if he (she) has got a lot of homework to do?

7. What do you think he (she) is doing now?

c) 1. What kind of books do you like to read?

2. What are you reading now?

3. Do you sometimes discuss the books you read (you‘ve read) with your friends?

4. How many English books have you read?

d) 1. Do you usually spend the week-end in the country or in town?

2. Where did you go the last week-end?

3. Did you have a good time? Could you tell us about it?

4. Where are you going next Saturday?

5. Do you sometimes go to the cinema on week-days? Why (not)?

6. What interesting films have you seen this month?

2. can, must, to have to, to be able to, should a) 1. Can you swim?

2. Could you swim when you were a child of five?

3. When did you learn to swim?

4. How long did it take you to learn to swim well?

b) 1. Can your baby talk?

2. What else can he (she) do? '

3. When do you think he (she) will be able to speak English?

c) 1. How many foreign languages can you speak?

2. Which language did you learn at school? Could you speak it?

3. What do we have to do to learn to speak a foreign language?

4. How many hours a day do you have to spend on your English?

5. How much time did you have to spend on your English homework yesterday?

6. What kind of English books can you read now?

7. When do you think you will be able to read original English books?

a) I. You like travelling, don‘t you?

2. You‘ve travelled a lot, haven‘t you?

3. What places in the Russian Federation have you visited?

4. Which foreign countries have you been to? When was it? You went there as a tourist, didn‘t you?

5. Do you usually stay at. hotels when you travel?

6. Which are the new hotels in Moscow (Leningrad Kiev)?

b) 1. Do you like to go sightseeing with a guide? Why]

2. Have you ever been to a picture gallery or a museum with a guide? When was it? What did he tell you?

3. Can you recognize a picture if you have only seen it once?

c) I. Which street do you live in?

2. Is it in the centre or the suburbs?

3. Has it changed lately?

4. Is it wide or narrow? Is it straight?

Примерные контрольные работы Контрольная работа 1 Поставьте предложения в вопросительную и отрицательную формы We are reading now .

–  –  –

Поставьте альтернативные вопросы к следующим предложениям .

That is a book (exercise-book) .

Masha is reading (writing) now .

The map is red (yellow) .

You are a schoolgirl (I) .

It is a chair (table) .

Вставьте соответствующую форму глагола to be .

1.He…driving a car .

2. My friend and I….students .

3.Her bag…black .

4. Your flat…large .

5. We …at home now .

4.Образуйте форму множественного числа, где это возможно Box, pen, child, wife, day, city, potato, sugar, bed, glass, ceiling, this, my, I, his Заполните пропуски артиклями What colour is …floor in your room?

I am …teacher .

Look at this …room .

Bess is my…friend Read …Note five .

Заполните пропуски предлогами Please, go …the blackboard Please, put a spoon…your cup, Ben .

Don‘t copy out Text Seven now, do it …home Please, take that book …Tom .

–  –  –

7.Поставьте вопросы к выделенным словам .

1. It is our classroom (2)

2. It‘s a yellow room. (1)

3. The table is at the window.(1)

4. The book is good (1)

5. She is seventeen (1)

8. Переведите на английский язык

1. Какого цвета стены нашей аудитории?

2. Не читайте страницы той книги .

3. Ваша квартира большая или маленькая?

4. Они сейчас встречают того инженера .

5. Сын моей подруги сейчас не переписывает текст 7 .

9. Переведите с английского языка на русский язык

1.The walls in our classroom are blue .

2. Write four questions at home, please .

3. The ceiling in room is white

4. What are you doing?

5. We are sitting at the table .

10. Вставьте соответствующее местоимение

–  –  –

Контрольная работа 2 Задание 1.

Образуйте форму множественного числа от следующих существительных, если это возможно:

Company, milk, firm, computer, envelope, money, debt, loan, creditor, administration, country, discount, telex, investment, manufacturer, strategy, shelf, box, man, doctor, key, glass, leaf, wife, child, mouse, fish, woman, day, city, potato, piano, child, bush .

Задание 2.

Замените, где возможно, существительное с предлогом of существительным в форме притяжательного падежа:

The bag of my brother, the father of Nancy and Ann, the book of my younger sister, the hand of the clock, the leg of the table, the hand of the friend, the clothes of the boys, the watch of my friend Peter, the parents of the boys .

Задание 3. Поставьте альтернативные вопросы к следующим предложениям .

Vera and Natasha are programmers (doctors) .

This is a blackboard (spoon) .

I am an economist (Sasha) .

They are schoolboys (students) .

Their rooms are large (small) .

Задание 4. Употребите, где нужно, глагол have или has:

1) I usually… lunch at 2 o‘clock .

2) Excuse me, can I..........a look at your order, please?

3) Our secretary likes to keep fit, so she..........a swim every day .

4) He...some letters. Would you like to read?

5) Do you...enough experience?

Задание 5.

Напишите следующие прилагательные в сравнительной и превосходной форме:

Tall, large, long, big, dirty, easy, good, bad, interesting, difficult, narrow, thin, little .

Задание 6.Закончите следующие вопросительные предложения:

1. They are already here,

2. It is their new catalogue,.................?

3. They are already here,…?

4. There is a lot of furniture in our office, …..?

5. We are right,….?

6. He has got the necessary papers,..?

Задание 7.Перепишите текст, вставляя подходящие по смыслу местоимения:

(I, me, my) work for Baker Publication Limited. (It, its) is an old family firm.(We,us, our) start (our,us) work at nine. Mr.Baker is (we, us, our) Managing Director. (He, him, his) usually comes to the office at 10 o‘clock. (Him, his, her) secretary Sheila is young but (she, her, hers) already has qualifications and (her, she, he) speaks several foreign languages. (We, us, our) company specializes in publishing biographies. Many of (their, them, they) have very interesting foreign versions .

Задание 8. Поставьте вопросы к выделенным словам My friend is a teacher .

The matches are on the table .

Her name is Mary .

It is a good map .

That‘s a bad cap .

Задание 9. Переведите предложения с английского на русский .

Чем могу быть полезен?

Сколько стоят эти обои?- Они дорогие .

Позволь представить тебе моего коллегу .

Какого цвета е юбка? – Она желтая .

Между прочим, я хотел бы купить рубашку .

Давайте начнем переговоры .

Приходите посмотреть мою квартиру. Она светлая и уютная .

Из какой вы страны?

Большое спасибо. Не стоит благодарности .

Я работаю в акционерной компании .

Задание 10. Переведите предложения с английского на русский .

There are kitchen, bathroom, living-room in my flat .

I wonder whose things they are .

They are discussing the terms and conditions of their new contract .

There are two green carpets in the living-room .

How many children have you?

The cupboard in my room is brown .

Where is the exchange-office? – It is behind our house .

He is on international conference .

Peter is on production meeting .

I work in the sales department .

Задание 11. Напишите небольшое сочинение о себе .

Контрольная работа 3

I.Fill in suitable words into the sentences given below:

We should __________ foreign languages to travel abroad .

She often _______ shopping in our shop .

We should eat in time to be __________ .

To ________ dinner we‘ll have to go to the shop .

Our friends will be economists. They will work in the _________ .

Translate the following expressions into English Работать усердно To work hard Быть свободным (занятым) To be free (busy) Есть дома ( где-либо) To eat in (out) Наестся To be full Предпочитать мясо рыбе To prefer meat to fish Переедать (пересыпать) To overeat (oversleep) Завтракать (обедать, ужинать) To have breakfast (dinner, supper)

III. Correct mistakes in the following sentences:

Wrong Correct There is many sugar in my coffee .

There are many salt in my soup .

There are a plate on the table .

There is sandwich on the plate .

There are juice in the glass .

IV. Complete the sentences with am, is, are, do, or does .

1. I … an accountant. 2. … he like his job? 3. This bag... heavy. 4. Where … they live? 5. … New York exciting? 6. Why … you want to learn English? 7. Her children … at school. 8. My sister … a nurse. 9. We … American. 10. What … he do at weekends?

V.Complete the sentences with had, did, was, or were .

Where … you born? Where … your mother born? 2. When … you start school?

3. Well, I … dinner with friends in an Italian restaurant. 4. When … you learn to read and write? 5. Who … your first teacher? 6. What … your favourite subject? 7 .

Where … you live when you … a child? 8. … you live in a house or a flat? 9. We all … pizzas. They … very good. 10. … you enjoy your birthday, then? 11. The weather … terrible. 12. … they discuss the terms of delivery with them last week?

VI. Раскройте скобки, употребляя глаголы в Present Simple, Present

Continuous, Past Simple, Future Simple:

1. My friend (to go) to library every Wednesday .

2. He (to play) chess tomorrow .

3. He (not to go) to the country yesterday .

4. Why you (to go) to the shop yesterday?

5. What you (to do) now?

6. He (to sleep) now .

7. You (to come) to my place next Sunday .

8. Where your father (to work) last year?

9. He (to watch) TV every evening .

10. You (to be) at home tomorrow?

11. I (to be) an economist when I grow up .

12. We (to go) on a tramp last Sunday .

13. She (not to buy) this computer last Sunday .

14. His son (to go) to the nursery school last year .

VII. Write questions and make the sentences negative .

Jane goes to school by bus.My sister made a cake for my last birthday.They will take the bus into town tomorrow.Контрольная работа № 4 Use correct words according to the context .

Everybody knows his own language, but it is useful to know ____________

languages. Some people learn languages because they need them in their work, others travel ___________, for the third studying languages is a hobby. People can not read books in ________, know more about different _______________ and traditions without knowing foreign languages. If a person___________ a foreign language well, he'll be able to go to the library and take and read books by English and American writers in the original. Knowledge of foreign languages helps young people of different countries to understand each other, to develop friendship___________ them. But we should remember that learning a foreign language ________ time and patience .

English is one of the world languages. English is ___________ by more than 350 million people. There's a wide range of materials and tools __________ to help you with your language studies, including dictionaries, grammar books, phrasebooks .

II. Fill in much, many, little, few, a little or a few .

1. I'd like to say ________ words about my journey. 2. The text was difficult. There were ________ new words in the text, and I spent _____ time learning them. 3. There was _______ water in the pool, and they decided not to swim in it. 4. My mother reads______ German magazines and she can help you with the translation of this article. 5. Have you got _______ ink in your pen? 6 .

The hall was full of people and at the conference we met ______people whom we knew well. 7. There are very _______ old houses left in our street. Most of them have already been pulled down. 8. If you have ________ spare time, come to see me .

III. Define the correct modal verb:

1.Are you going to read the report? No, I..…. I already know what it says .

a)mustn‘t

b)shouldn‘t

c)needn‘t

d)can‘t

2.My grandfather..… speak six languages many years ago .

a)should

b)shall

c)could

d)need

3. It’s a secret. You ….. tell anyone .

a) shouldn‘t

b) wouldn‘t

c) needn‘t

d) mustn‘t

4. You look tired. You ….. go to bed .

a) must

b) would

c) should

d) could

5. I’ll ….. go now. My friends are waiting .

a) must

b) have to

c) need

d) be able to IV. Use correct forms of the verbs .

1. What (to be) the matter with her? She (to be) so excited. — I (not to know). 2 .

Nellie (to leave) for Moscow at this time tomorrow. 3. I (to do) all my homework yesterday and then I (to read) a book. 4. The building of the house (to begin) early in April. 5. They (to read) "Ivanhoe" by Walter Scott a month ago. What about you? You (to read) "Ivanhoe" last year? 6.When I (to enter) the kitchen, I (to see) that my mother (to stand) at the table and (to cut) some cabbage. She (to cook) dinner. 7. When the young man (to enter) the room, she (to look) at him in surprise. "What you (to want) to tell me?" she (to say) .

V. Translate from Russian into English .

1. Он знает много языков. Сейчас он изучает японский .

2. Когда я вошел в аудиторию, студенты писали сочинение .

3. Вам не следует пропускать занятия на языковых курсах .

4. Я уверен, что знание иностранного языка помогут вам путешествовать по миру .

5.Был вечер. Я учил английские слова, а моя сестра разговаривала по телефону .

6. Все мои друзья уехали за границу в прошлом месяце. Я не смог уехать .

7. Когда вы получили это письмо?

8. Что вы делали вчера в это время? – я писал доклад .

9. Что они переводят сейчас? – Они переводят статью о курсах иностранных языков .

10.Завтра мы полетим в Лондон .

VI. Write about your reasons for learning English. Use only full sentences .

You must write at least 5 sentences .

Контрольная работа 5 .

Задание 1. Прочтите и переведите устно на русский язык следующий текст Channels of marketing Individual consumers and corporate/ organizational buyers are aware that thousands of goods and services are available through a very large number of diverse channel outlets .

What they may not be well aware of is the fact that the channel structure, or the set of institutions, agencies, and establishments through which the product must move to get to them, can be amazingly complex .

Usually, combinations of institutions specializing in manufacturing, wholesaling, retailing, and many other areas join forces in marketing channel arrangements to make possible the delivery of goods to industrial users or customers and to final consumers. The same is true for the marketing of services. For example, in the case of health care delivery, hospitals, ambulance services, physicians, laboratories, insurance companies, and drugstores combine efforts in an organized channel arrangement to ensure the delivery of a critical service. All these institutions depend on each other to cater effectively to consumer demands .

Therefore, marketing channels can be viewed as sets of interdependent organizations involved in the process of making a product or service available for use or consumption. From the outset, it should be recognized that not only do marketing channels satisfy demand by supplying goods and services at the right place, quantity, quality, and price, but they also stimulate demand through the promotional activities of the units (e.g., retailers, manufacturers' representatives, sales offices, and wholesalers) comprising them. Therefore, the channel should be viewed as an orchestrated network that creates value for the user or consumer through the generation of form, possession, time, and place utilities .

A major focus of marketing channel management is on delivery. It is only through distribution that public and private goods can be made available for consumption. Producers of such goods (including manufacturers of industrial and consumer goods, legislators framing laws, educational administrators conceiving new means for achieving quality education, and insurance companies developing unique health insurance coverage) are individually capable of generating only form or structural utility for their «products*. They can organize their production capabilities in such a way that the products they have developed can, in fact, be seen, analyzed, debated, and. by a select few perhaps, digested. But the actual large-scale delivery of the products to the consuming public demands different types of efforts which create time, place, and possession utilities. In other words, consumers cannot obtain a finished product unless the product is transported to where they can gain access to it, stored until they are ready for it, and digested, exchanged for money or other goods or services so that they can gain possession of it. In fact, the four types of utility (form, time, place, and possession) are inseparable: there can be no «complete» product without incorporating all four into any given object, idea, or service .

Письменно ответьте на вопросы к тексту

l)What are individual consumers and corporate buyers aware of?

2) What combinations of institutions specializing in manufacturing, wholesaling, retailing usually do to maximize their profits? 3)What is an example of health care delivery used for?

4) What is the major focus of marketing channel management concentrated on?

5)What the verb «to digest» is used for in the text?

Задание 2.Руководствуясь правилами чтения английского языка, напишите транскрипцию следующих слов:

has, date, hare, table, far, rare, paint, рay, verb, union, duty, plan, farm, mere, care, all, talk, type, system, be, pen, her, here, cure, speak, speech, turn, serve, shore, hire, note, they, eight, mine; financial, commercial .

Задание 3.

Выпишите в столбики из данных ниже слов те, в которых окончание -(е)s читается как [s], [z], [iz]:

books, pencils, shoes, boys, girls, dresses, bushes, faces, hands, matches, friends, roofs, cities, pots, chairs, hats, coats, caps .

Задание 4.

Образуйте множественное число от следующих существительных:

a woman, a shelf, a man, a child, a thief, a student, a play, a box, a doctor, a story, a house, a branch, a democracy, a hero .

Задание 5. Переведите следующие словосочетания на русский язык:

her sister's book, his secretaries' papers, these children's rights, those boys' parents, streets of the city, their President‘s duty .

Задание 6.

Образуйте сравнительную и превосходную степени от следующих прилагательных:

many, cold, bad, little, good, nice, easy, dangerous, wonderful, old, hot, expensive .

Задание 7. Замените подчеркнутые слова личными местоимениями:

1. Ann seldom sееs Pete .

2. Bob knows these children .

3. Ann has got a new flat .

4. John often meets Ann .

5. These children are happy .

6. Pete is busy .

7. Pupils are in the garden. The garden is large .

8. Ann and I are at the Institute .

9. I gave Pete a book last Monday .

Задание 8.

Переведите на английский язык следующие словосочетания, обращая особое внимание на предлоги:

а) утром, в субботу, осенью, в декабре, в 2004 году, в 5 часов, около 6 часов, после 7 часов, с 8 до 9 часов, к 12 часам, через 10 дней;

б) на столе, под столом, над столом, у стола, между столами, перед столом, далеко от стола, со стола; в институте, дома, на уроке, на картине, в Москву, из Москвы, в комнату, из комнаты, для нее .

Задание 9. Определите, к какой части речи относятся следующие слова;

подчеркните в них префиксы и суффиксы:

definition, different, science, scientist, unknown, badly, worker, colourless, chemistry, international, greyish, beautiful, physics, coexistence .

Задание 10.

Задайте общий вопрос к следующим предложениям, дайте краткий положительный и отрицательный ответы:

1. Paul is a student .

2. There are some students in the room .

5. There will be an underground station near our house .

4. He has some relatives .

5. She had many friends .

6. They will have a new flat soon .

Задание 11.

Определите время сказуемого в следующих предложениях, переведите их на русский язык:

1. Не lives in Moscow .

2. She studied at school two years ago .

5. I shall enter the Institute next year .

4. The children often play in the garden .

5. When mother come they will read a book .

6. They have much work .

7. He says he will have this book .

8. They will have this house next September .

Задание 12.

Раскройте скобки и поставьте глагол-сказуемое в нужном времени:

1. Не (to go) to his plant every day .

2. I (to see) him yesterday .

3. They (to graduate) from the Institute in five years .

4. We (to do) our work yesterday?

5. She (not to read) books every day .

6. Pete and Ann (to paint) the house tomorrow .

7. Children often ( not to write) letters .

8. I (to work) in the library yesterday .

Задание 13. Поставьте вопросы к подчеркнутым членам предложения:

1. She came home at 5 o'clock yesterday .

2. He studies at the Institute .

3. Children go to bed at 10 o'clock .

4. We shall graduate from the Institute in two years .

5. Ann often cooks .

Контрольная работа 6 .

Задание 1. Прочтите и переведите устно на русский язык следующий текст .

MARKETING RESEARCH AND CHANNELS OF MARKETING

Philip Kotler defines marketing as «a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others». Marketing research is used to assess the market's response to the firm's marketing inputs which include promotional activities such as price discounting, placement of in-store displays, multimedia advertising, and couponing; expanding distribution; and product development and enhancement. The goal of marketing research is to assist the firm in determining the most effective, i.e. most profitable, mix of marketing inputs given knowledge of the marketplace .

As a formal scientific discipline marketing research began in the early twentieth century with most analyses being based on survey data. In the 1930s, the A. C. Nielsen Company began collecting in-store data using manual audits .

Today, with the advent of scanning technology, the amount of timely data available from stores and household panels has grown exponentially .

Coincident with this data explosion, the data delivery systems and the techniques used to analyze the data have become increasingly sophisticated .

Marketing research is an integral part of organizations in both the consumer durable and nondurable goods sectors, and in recent years the use of marketing principles has become increasing prevalent among nonprofit and government sectors .

Marketing research is interdisciplinary requiring the knowledge of economists, operations researchers, psychologists, and statisticians. For the economist, the economic theory of consumer behavior and the theory of the firm provide basic building blocks. Marketing research can be viewed as an operational or tactical activity and as a strategic activity. Although both activities require knowledge of the workings of the marketplace at both the macroeconomic and microeconomic levels, tactical analyses focus on monitoring a product's performance and testing the effectiveness of marketing programs relative to competitors. Strategic research involves selecting and optimizing marketing opportunities .

In order to understand the marketplace, the researcher must define the market in terms of both the geographic unit and the product class and collect data. Data on consumer purchases permit an analyst to determine what was sold and how particular brands performed relative to each other. In addition to sales and price information, causal data assist the analyst in understanding the reason that sales took place. Examples of causal data are newspaper advertising which indicates the extent of retailer advertising support, display activity, and coupon ads. Another important source of information for understanding the source of sales is television advertising. Measuring the effects of television advertising is relatively difficult owing to the dynamic effects such advertising has on consumer behavior, however .

Once the data are collected, the analyst may choose to evaluate the information by simply looking at the raw series together over time or compute straightforward measures such as market share in order to arrive at a qualitative assessment of market activity. Statistical models might be estimated in order to address issues such as temporary price reduction, effectiveness, the extent of cannibalization due to promotional activity, i.e.. the extent to which sales of one specific product decline as a result of promoting another similar product produced by the same manufacturer, the competitive effects of promotions, differences between markets, competitive pricing points, and long-term price elasticity .

Forecasting is an activity likely to be undertaken by a business economist working in a marketing research department. Conventionally, business economists have been responsible for producing forecasts for the macroeconomic environment or for activity within industry groups. More recently, forecasting movements in mature product categories, in segments within categories, and in brands has increased in importance .

Forecasting the success or failure of new product introductions is also important. New product introductions require a considerable amount of a firms resources, and failure to read the marketplace correctly and early in the development process can lead to costly errors. The development of a new brand begins with the identification of new market opportunities. Consumer survey research directed at identifying the market response to the brand concept and elements of the marketing mix, e.g., pricing, is typically conducted. On the basis of the survey a firm may decide to continue with the development plans for the brand, revise current plans in response to the survey results and retest, or cancel development plans completely. Comparisons may also be made between attitudes toward the new concepts and existing products .

Письменно ответьте на вопросы к тексту .

l)How does Philip Kotler define marketing?

2) What is marketing research used for?

3) What is the goal of marketing research?

4) When did marketing research begin as a «formal scientific discipline»?

5) What knowledge does marketing research require?

6) What are basic steps of marketing research?

7) According to the text, how can marketing research be viewed?

8) What are the sources of information of marketing researcher?

Задание 2.

Руководствуясь правилами чтения английского языка, напишите транскрипцию следующих слов:

had, late, fire, able, can, hare, faint, say, tram, just, human, shop, burst, lure, small, chalk, wall, type, me, ten, per, week, foot, heat, cell, price, North, few, grey, burn, use, let, make, eight, chess .

Задание 3.

Выпишите в столбики из данных ниже слов те, в которых окончание -(e)s читается как [s], [z], [iz]:

tables, desks, chairs, doors, lamps, windows, matches, pages, bags, flats, notes, benches, sons, parents, holidays, studies, lessons, works .

Задание 4.

Образуйте множественное число от следующих существительных:

a child, a wife, a woman, a city, a boy, a library, a photo, a dress, a man, a name? a branch .

Задание 5. Переведите следующие словосочетания на русский язык:

his brother's car, their parents' cottage, my sister's husband, these girls' duties, those boys' rights, a part of the city, the climate of the British Isles .

Задание 6.

Образуйте сравнительную и превосходную степени от следующих прилагательных:

much, old, bad, far, important, pretty, early, high, beautiful, warm, big .

Задание 7. Замените подчеркнутые слова личными местоимениями:

1. Ann often meets these children .

2. Pete knows Ann .

3. Pete has a dog .

4. The pupils are in the park .

5. Ann and I are busy .

6. Pete is at home .

7. My mother gets up at six o'clock .

8. I brought Ann a new book .

9. Pete seldom sees Ann and her friend .

Задание 8.

Переведите на английский язык следующие словосочетания, обращая особое внимание на предлоги:

а) вечером, в воскресенье, весной, в декабре, в 2004 году, в 10 часов, до 5 часов, после 6 часов, в течение 2 часов, около 3 часов, через 5 часов, к понедельнику;

б) на стуле, под стулом, над стулом, у стула, перед стулом, далеко от стула, со стула, между стульями; в школе, на собрании, на картине, дома, в Лондон, из Лондона, в коробку, из коробки, для них .

Задание 9. Определите, к какой части речи относятся следующие слова;

подчеркните в них суффиксы и префиксы:

chemistry, chemical, farmer, cooperate, rewrite, interconnect, greenish, misunderstand, leadership, early, colourful, physics, indefinite, definition, worker .

Задание 10.

Задайте общий вопрос к следующим предложениям, дайте краткий положительный и отрицательный ответы:

1. She is a teacher .

2. There are many parks in our city .

3. There will be a monument in the centre of the park .

4. I have many relatives .

5. She had some money .

6. We shall have an English lesson next Monday .

Задание 11. Определите время сказуемого в следующих предложениях;

переведите их на русский язык:

1. About nine million people live in London and its suburbs .

2. He visited Moscow last month .

3. We shall graduate from the Institute soon .

4. He often reads papers .

5. She cooks at home .

6. They have much free time .

7. I said him about this film .

8. Workers will build this bridge next year .

Задание 12.

Раскройте скобки и поставьте глагол-сказуемое в нужном времени:

1. I (to get up) at 8 o'clock every day .

2. He (to go) to Moscow last month .

3. They (to leave) school next year .

4. He (not to read) many books last year .

5. She (to do) it last week .

6. Mary and John (to get) a new flat next Wednesday .

7. Students seldom (to work) in the garden .

8. He (to sleep) in 5 minutes .

Задание 13. Поставьте вопросы к подчеркнутым членам предложения:

1. Не went to the Institute yesterday .

2. Ann studies at school .

3. They get up at 8 o'clock .

4. I shall finish school in two years .

5. Children often play in the garden .

Тематика рефератов по дисциплине

1. Micromarketing

2. Marketing is the kind of human activity

3. Marketing is an art and a science

4. Marketing is a realization of business processes

5. The marketing purpose

6. The basic functions of marketing

7. The majority of researchers agree in opinion that marketing is a process

8. Macromarketing

9. Requirement

10. Exchange

11. The classical monetary transaction

12. Market research

13. To increase market share

14. Promotion

15. Marketing is more than communication

ТЕМАТИКА КРУГЛЫХ СТОЛОВ, ДИСКУССИЙ, КЕЙС-СТАДИ

1. product planning

2. new-product development

3. organizing the channels by which the product reaches the customer

4. the actual distribution of products

5. wholesaling

6. price setting

7. advertising and promotion

8. public relations

9. product warranties

10. retailing

11.Marketing functions

12.Demand

13.the barter transaction

14.Good positioning in the market

15.Are you ready to market your product

ПРОМЕЖУТОЧНАЯ АТТЕСТАЦИЯ

КРИТЕРИИ И ШКАЛА ОЦЕНИВАНИЯ РЕЗУЛЬТАТОВ ОБУЧЕНИЯ

–  –  –

ОЦЕНОЧНЫЕ МАТЕРИАЛЫ ДЛЯ ПРОМЕЖУТОЧНОЙ

АТТЕСТАЦИИ П. 34 ПРИКАЗА № 301 – ОРГАНИЗАЦИЯ ОБЕСПЕЧИВАЕТ

РАЗВИТИЕ У ОБУЧАЮЩИХСЯ НАВЫКОВ КОМАНДНОЙ РАБОТЫ,

МЕЖЛИЧНОСТНОЙ КОММУНИКАЦИИ, ПРИНЯТИЯ РЕШЕНИЙ,

ЛИДЕРСКИХ КАЧЕСТВ .

–  –  –

What are you and who are you?

Where are you from?

Where do you study?

What is your hobby?

What can you say about your native town?

What can you say about your family?

What is your favorite book?

What was the last book you read?

Have you got many friends?

–  –  –

Do you like your Institute?

Where were you born?

Do you like to go to the caf or to the cinema?

Do you like to play sports games? What is your favorite sports game?

What‘s your favorite season? Why?

What do you want to be?

What are your plans for future?

What do you think about your Institute?

What‘s your favorite subject?

Do you like English language?

What do you think about your Institute?

What‘s your favorite subject?

Do you like English language?

Do you like to speak to your friends by the phone?

What was your longest telephone conversation?

2 курс 3 семестр – экзамен Вопросы для беседы/ устного опроса How do you think, what does the proverb Money is power mean?

2. What is marketing?

3. Do you know what a marketer is responsible for, his duties?

Do you know what means «marketing company»?

Why did you decided to become a marketer?

What is money?

5. What is "marketing organizations", "marketing individuals"?

2 курс 3 семестр - экзамен Перечень устных тем, выносимых на экзамен

1. About marketing Taxation Insurance The economy of the UK The economy of the USA Russian economy Dagestan economy Balance sheet Foreign exchange markets Marketing The banking system of England

2. Примерный перечень дополнительных контрольных вопросов подисциплине

What is the basic marketing function?

Who is a marketer?

What is an overdraft?

What is an interest rate?

What is a deposit account?

What is money?

How can you characterize the tax?

What kind of tax is imposed on a person‘s salary?

How is the taxable amount of profit calculated?

Why are taxes collected?

Who pays taxes?

What can be the basis of paying a tax?

What documents do auditors examine?

To what budgets the tax is contributed?

What is the auditors‘ report called?

Справочная таблица оценок устного ответа

–  –  –

Задание 1.

Образуйте форму множественного числа от следующих существительных:

Company, firm, computer, envelope, money, debt, loan, creditor, administration, country, discount, telex, investment, manufacturer, strategy, shelf, passer-by, box, salesman, roof, datum, looker-on, half, woman doctor, key, glass, leaf, advice, college, wife, child, mouse, leaf, son-in-law, fish, woman, day, city, potato, piano, man, roof .

Задание 2.

Замените, где возможно, существительное с предлогом of существительным в форме притяжательного падежа:

The bag of my brother, the father of Nancy and Ann, the book of my younger sister, the hand of the clock, the leg of the table, the hand of the friend, the clothes of the boys, the watch of my friend Peter, the parents of the boys .

Задание 3.

Заполните пропуски личными местоимениями в объектном падеже:

1. I like the picture, I like … 2. I know the girl, I know … 3. Give me these books, give … to me. 4. Nobody except … knows where the key is kept, and I won‘t tell you.5.Ask your teacher about it, ask … .

Задание 4.

Напишите 3 типа вопросов к следующим предложениям:

1. On Saturday Mr. Sandford is at home after four .

2. My brother is still in the office .

3. I never drink coffee .

4. My parents live in a very small flat .

5. The earth goes round the sun .

Задание 5. Вставьте соответствующую форму глагола «to be»

Peter …in school now .

This map…red .

We…friends .

My elder brother….a student .

His sister and brother …at the theatre .

Kolya, Oleg and I….engineers .

You… a good doctor .

Their lamps…black .

Your dog…big .

She…a teacher .

Задание 6. Поставьте следующие предложения в вопросительную и отрицательную формы .

Vera and Natasha are programmers .

This is a blackboard .

I am an economist .

They are pupils .

Their rooms are large .

Задание 7. Поставьте альтернативные вопросы к следующим предложениям .

Vera and Natasha are programmers (teachers) .

This is a blackboard (spoon) .

I am an economist (Sasha) .

They are schoolboys (students) .

Their rooms are large (small) .

Задание 8. Употребите, где нужно, глагол to have или оборот have

got:

1. I usually… lunch at 2 o‘clock .

2. Excuse me, can I..........a look at your order, please?

3. Our secretary likes to keep fit, so she..........a swim every day .

4. I...some letters. Would you like to read?

5. Do you...enough experience?

1 курс 2 семестр - зачет Задание 1. Напишите следующие прилагательные в сравнительной и превосходной форме:

Tall, large, long, big, dirty, easy, good, bad, interesting, difficult, narrow, thin, little .

Задание 2. Заполните пропуски словами much, many или a lot of:

1. How...........machines do you want to buy?

2. I haven‘t got...........time, but I‘ll try to help you .

3. She meets..............customers every day .

4. Do you know..............people in this company?

5. This client always asks...........questions .

Задание 3. Заполните пропуски, используя little/a little, few/ a few:

We have..............customers in New York and we send them orders every month .

If you think... you can give me the right answer .

I know..............hotels in this town. All of them are very good .

The secretary usually makes...........appointments for Friday .

...............Russian people speak Japanese .

Задание 4.Закончите следующие вопросительные предложения:

1. He doesn‘t want to discuss this matter with us,...............?

2. They are already here,

3. We are going to discuss the offer right now,

4. It is their new catalogue,.................?

5. They are already here,…?

Задание 5.Перепишите текст, вставляя подходящие по смыслу местоимения:

(I, me, my) work for Baker Publication Limited. (It, its) is an old family firm. (We, us, our) start (our,us) work at nine. Mr. Baker is (we, us, our) Managing Director. (He, him, his) usually comes to the office at 10 o‘clock. (Him, his, her) secretary Sheila is young but (she, her, hers) already has qualifications and (her, she, he) speaks several foreign languages. (We, us, our) company specializes in publishing biographies. Many of (their, them, they) have very interesting foreign versions .

(We, us, our) office is in the center of New York. (It, its, his) windows are large and (it, its) is very light. (Mine, my, me) colleagues and (I, me, my) like (we, us, our) workplace .

Задание 6.

Поставьте следующие предложения в отрицательную и вопросительную формы:

The Managing Director told us about the change of his plans .

My boss phoned me yesterday .

We were on a business trip last month .

They have just discussed the terms of the contract .

The secretary has sent the documents by air mail .

Задание 7. Употребите данные в скобках глаголы во времени

Present Simple или Present Continuous:

Our Sales Manager usually (to deal) with important clients .

Our manager (not to write) a report at the moment .

This company (to produce) new equipment .

… they (to discuss) the terms of delivery now?

I always (to check) my e-mail first thing in the morning .

Задание 8. Переведите на английский язык следующие предложения .

Это потолок .

Не присылайте мне мою ручку .

Не берите ту шапку, пожалуйста .

Та дверь желтая .

Дайте ей сумку матери .

Дайте мне эти лампы .

Дайте ему его карту .

Это мой галстук. Он хороший .

Это его карандаш или мой?

То карандаши или ручки?

–  –  –

Задание 1. Образуйте степени сравнения от следующих прилагательных narrow, high, large, big, little, natural, cheap, small, many, good, bad, far, easy, interesting, correct, clear, healthy, responsible, necessary, competitive, old, serious, much .

Задание 2. Переведите на английский язык, употребляя глагол to be в Present Simple .

1. Меня зовут Катя. 2. Мне 14 лет. 3. Я русская. Я из СанктПетербурга. 4. Я ученица. 5. Мой любимый вид спорта — теннис. 6. Я интересуюсь музыкой. 7. Мой любимый предмет — английский язык. 8. Мой папа — программист. Он не интересуется политикой. 9. Моя мама — зубной врач. Она интересуется искусством. 10. Мы всегда заняты, но мы очень счастливы быть вместе .

Задание 3. Вставьте глагол to be в Present Simple .

1. Where... you? — I... in the kitchen. 2. Where... Fred? — He... in the garage. 3. Where... Lisa and John? — They.. at college. 4.... you busy? — No, I... not. Mike... busy. He... the busiest person I've ever met. 5. It... ten o'clock. She... late again. 6. How... you? — I... not very well today. — I... sorry to hear that .

7. We... interested in classical music. 8. Vera... afraid of snakes. 9. My grandmother... not nervous and she... rarely upset. She... the kindest person I've ever seen. My grandmother... really wonderful. 10. I... sorry. They... not at the office at the moment .

Задание 4. Вставьте модальные глаголы may или can .

1.... you see anything in this inky darkness? 2. You... go when you have finished your compositions. 3. What shall we do if the train is late? It... be late, you know, after the terrible snowstorms we've had. 4. When... you come and see me?

— Let me see: I... not come tomorrow, for I must be at the meeting, but on Sunday I'll find time. Yes, you... expect me on Sunday about three o'clock. Will that be all right? 5. You... come in when you have taken off your boots. 6. Be careful: you.. .

spill the milk if you carry it like that. 7. Most children... slide on the ice very well .

8. I don't think I... be here by eleven o'clock tomorrow, but I... be .

2 курс 3 семестр – экзамен (2 вариант) Задание 1. Раскройте скобки, употребляя глаголы в требующейся форме, так чтобы получить Present Continuous или Present Perfect .

1. What you (to talk) about? 2. We just (to talk) about it. 3. He just (to say) something about it. 4. She (to tell) them some interesting story. 5. He (to tell) us nothing about it. 6. She (to tell) them some stories about dogs. 7. We (to have) two lessons today. 8. They (to have) a meeting. 9. She not (to speak) yet. 10. They (to ask) me several questions .

Задание 2. Переведите на английский язык, употребляя глаголы в Present Perfect или Present Continuous .

1. Я только что позавтракал. 2. Он уже позавтракал. 3. Мы еще не завтракали. 4. Они все еще пьют чай в столовой. 5. Я уже сделал свои уроки .

6. Он все еще делает свои уроки. 7. У нас сегодня было три урока. 8. У них только что было собрание. 9. Она еще не читала этой книги. 10. Она все еще читает .

Задание 3. Раскройте скобки, употребляя глаголы в Present Continuous или Present Simple .



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