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For example, in the case of health care delivery, hospitals, ambulance services, physicians, laboratories, insurance companies, and drugstores combine efforts in an organized channel arrangement to ensure the delivery of a critical service. All these institutions depend on each other to cater effectively to consumer demands .

Therefore, marketing channels can be viewed as sets of interdependent organizations involved in the process of making a product or service available for use or consumption. From the outset, it should be recognized that not only do marketing channels satisfy demand by supplying goods and services at the right place, quantity, quality, and price, but they also stimulate demand through the promotional activities of the units (e.g., retailers, manufacturers' representatives, sales offices, and wholesalers) comprising them. Therefore, the channel should be viewed as an orchestrated network that creates value for the user or consumer through the generation of form, possession, time, and place utilities .

A major focus of marketing channel management is on delivery. It is only through distribution that public and private goods can be made available for consumption. Producers of such goods (including manufacturers of industrial and consumer goods, legislators framing laws, educational administrators conceiving new means for achieving quality education, and insurance companies developing unique health insurance coverage) are individually capable of generating only form or structural utility for their «products* .

They can organize their production capabilities in such a way that the products they have developed can, in fact, be seen, analyzed, debated, and. by a select few perhaps, digested. But the actual large-scale delivery of the products to the consuming public demands different types of efforts which create time, place, and possession utilities. In other words, consumers cannot obtain a finished product unless the product is transported to where they can gain access to it, stored until they are ready for it, and digested, exchanged for money or other goods or services so that they can gain possession of it. In fact, the four types of utility (form, time, place, and possession) are inseparable: there can be no «complete» product without incorporating all four into any given object, idea, or service .

Письменно ответьте на вопросы к тексту

l)What are individual consumers and corporate buyers aware of?

2) What combinations of institutions specializing in manufacturing, wholesaling, retailing usually do to maximize their profits? 3)What is an example of health care delivery used for?

4) What is the major focus of marketing channel management concentrated on?

5)What the verb «to digest» is used for in the text?

Задание 2.Руководствуясь правилами чтения английского языка, напишите транскрипцию следующих слов:

has, date, hare, table, far, rare, paint, рay, verb, union, duty, plan, farm, mere, care, all, talk, type, system, be, pen, her, here, cure, speak, speech, turn, serve, shore, hire, note, they, eight, mine; financial, commercial .

Задание 3.

Выпишите в столбики из данных ниже слов те, в которых окончание -(е)s читается как [s], [z], [iz]:

books, pencils, shoes, boys, girls, dresses, bushes, faces, hands, matches, friends, roofs, cities, pots, chairs, hats, coats, caps .

Задание 4.

Образуйте множественное число от следующих существительных:

a woman, a shelf, a man, a child, a thief, a student, a play, a box, a doctor, a story, a house, a branch, a democracy, a hero .

Задание 5. Переведите следующие словосочетания на русский язык:

her sister's book, his secretaries' papers, these children's rights, those boys' parents, streets of the city, their President‘s duty .

Задание 6.

Образуйте сравнительную и превосходную степени от следующих прилагательных:

many, cold, bad, little, good, nice, easy, dangerous, wonderful, old, hot, expensive .

Задание 7. Замените подчеркнутые слова личными местоимениями:

1. Ann seldom sееs Pete .

2. Bob knows these children .

3. Ann has got a new flat .

4. John often meets Ann .

5. These children are happy .

6. Pete is busy .

7. Pupils are in the garden. The garden is large .

8. Ann and I are at the Institute .

9. I gave Pete a book last Monday .

Задание 8.

Переведите на английский язык следующие словосочетания, обращая особое внимание на предлоги:

а) утром, в субботу, осенью, в декабре, в 2004 году, в 5 часов, около 6 часов, после 7 часов, с 8 до 9 часов, к 12 часам, через 10 дней;

б) на столе, под столом, над столом, у стола, между столами, перед столом, далеко от стола, со стола; в институте, дома, на уроке, на картине, в Москву, из Москвы, в комнату, из комнаты, для нее .

Задание 9. Определите, к какой части речи относятся следующие слова;

подчеркните в них префиксы и суффиксы:

definition, different, science, scientist, unknown, badly, worker, colourless, chemistry, international, greyish, beautiful, physics, coexistence .

Задание 10.

Задайте общий вопрос к следующим предложениям, дайте краткий положительный и отрицательный ответы:

1. Paul is a student .

2. There are some students in the room .

5. There will be an underground station near our house .

4. He has some relatives .

5. She had many friends .

6. They will have a new flat soon .

Задание 11.

Определите время сказуемого в следующих предложениях, переведите их на русский язык:

1. Не lives in Moscow .

2. She studied at school two years ago .

5. I shall enter the Institute next year .

4. The children often play in the garden .

5. When mother come they will read a book .

6. They have much work .

7. He says he will have this book .

8. They will have this house next September .

Задание 12.

Раскройте скобки и поставьте глагол-сказуемое в нужном времени:

1. Не (to go) to his plant every day .

2. I (to see) him yesterday .

3. They (to graduate) from the Institute in five years .

4. We (to do) our work yesterday?

5. She (not to read) books every day .

6. Pete and Ann (to paint) the house tomorrow .

7. Children often ( not to write) letters .

8. I (to work) in the library yesterday .

Задание 13. Поставьте вопросы к подчеркнутым членам предложения:

1. She came home at 5 o'clock yesterday .

2. He studies at the Institute .

3. Children go to bed at 10 o'clock .

4. We shall graduate from the Institute in two years .

5. Ann often cooks .

Контрольная работа 6 .

Задание 1. Прочтите и переведите устно на русский язык следующий текст .


Philip Kotler defines marketing as «a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others». Marketing research is used to assess the market's response to the firm's marketing inputs which include promotional activities such as price discounting, placement of in-store displays, multimedia advertising, and couponing; expanding distribution; and product development and enhancement. The goal of marketing research is to assist the firm in determining the most effective, i.e. most profitable, mix of marketing inputs given knowledge of the marketplace .

As a formal scientific discipline marketing research began in the early twentieth century with most analyses being based on survey data. In the 1930s, the A. C .

Nielsen Company began collecting in-store data using manual audits. Today, with the advent of scanning technology, the amount of timely data available from stores and household panels has grown exponentially. Coincident with this data explosion, the data delivery systems and the techniques used to analyze the data have become increasingly sophisticated. Marketing research is an integral part of organizations in both the consumer durable and nondurable goods sectors, and in recent years the use of marketing principles has become increasing prevalent among nonprofit and government sectors .

Marketing research is interdisciplinary requiring the knowledge of economists, operations researchers, psychologists, and statisticians. For the economist, the economic theory of consumer behavior and the theory of the firm provide basic building blocks. Marketing research can be viewed as an operational or tactical activity and as a strategic activity. Although both activities require knowledge of the workings of the marketplace at both the macroeconomic and microeconomic levels, tactical analyses focus on monitoring a product's performance and testing the effectiveness of marketing programs relative to competitors. Strategic research involves selecting and optimizing marketing opportunities .

In order to understand the marketplace, the researcher must define the market in terms of both the geographic unit and the product class and collect data. Data on consumer purchases permit an analyst to determine what was sold and how particular brands performed relative to each other. In addition to sales and price information, causal data assist the analyst in understanding the reason that sales took place. Examples of causal data are newspaper advertising which indicates the extent of retailer advertising support, display activity, and coupon ads. Another important source of information for understanding the source of sales is television advertising. Measuring the effects of television advertising is relatively difficult owing to the dynamic effects such advertising has on consumer behavior, however .

Once the data are collected, the analyst may choose to evaluate the information by simply looking at the raw series together over time or compute straightforward measures such as market share in order to arrive at a qualitative assessment of market activity. Statistical models might be estimated in order to address issues such as temporary price reduction, effectiveness, the extent of cannibalization due to promotional activity, i.e.. the extent to which sales of one specific product decline as a result of promoting another similar product produced by the same manufacturer, the competitive effects of promotions, differences between markets, competitive pricing points, and long-term price elasticity .

Forecasting is an activity likely to be undertaken by a business economist working in a marketing research department. Conventionally, business economists have been responsible for producing forecasts for the macroeconomic environment or for activity within industry groups. More recently, forecasting movements in mature product categories, in segments within categories, and in brands has increased in importance .

Forecasting the success or failure of new product introductions is also important. New product introductions require a considerable amount of a firms resources, and failure to read the marketplace correctly and early in the development process can lead to costly errors. The development of a new brand begins with the identification of new market opportunities. Consumer survey research directed at identifying the market response to the brand concept and elements of the marketing mix, e.g., pricing, is typically conducted. On the basis of the survey a firm may decide to continue with the development plans for the brand, revise current plans in response to the survey results and retest, or cancel development plans completely. Comparisons may also be made between attitudes toward the new concepts and existing products .

Письменно ответьте на вопросы к тексту .

l)How does Philip Kotler define marketing?

2) What is marketing research used for?

3) What is the goal of marketing research?

4) When did marketing research begin as a «formal scientific discipline»?

5) What knowledge does marketing research require?

6) What are basic steps of marketing research?

7) According to the text, how can marketing research be viewed?

8) What are the sources of information of marketing researcher?

Задание 2.

Руководствуясь правилами чтения английского языка, напишите транскрипцию следующих слов:

had, late, fire, able, can, hare, faint, say, tram, just, human, shop, burst, lure, small, chalk, wall, type, me, ten, per, week, foot, heat, cell, price, North, few, grey, burn, use, let, make, eight, chess .

Задание 3.

Выпишите в столбики из данных ниже слов те, в которых окончание -(e)s читается как [s], [z], [iz]:

tables, desks, chairs, doors, lamps, windows, matches, pages, bags, flats, notes, benches, sons, parents, holidays, studies, lessons, works .

Задание 4.

Образуйте множественное число от следующих существительных:

a child, a wife, a woman, a city, a boy, a library, a photo, a dress, a man, a name? a branch .

Задание 5. Переведите следующие словосочетания на русский язык:

his brother's car, their parents' cottage, my sister's husband, these girls' duties, those boys' rights, a part of the city, the climate of the British Isles .

Задание 6.

Образуйте сравнительную и превосходную степени от следующих прилагательных:

much, old, bad, far, important, pretty, early, high, beautiful, warm, big .

Задание 7. Замените подчеркнутые слова личными местоимениями:

1. Ann often meets these children .

2. Pete knows Ann .

3. Pete has a dog .

4. The pupils are in the park .

5. Ann and I are busy .

6. Pete is at home .

7. My mother gets up at six o'clock .

8. I brought Ann a new book .

9. Pete seldom sees Ann and her friend .

Задание 8.

Переведите на английский язык следующие словосочетания, обращая особое внимание на предлоги:

а) вечером, в воскресенье, весной, в декабре, в 2004 году, в 10 часов, до 5 часов, после 6 часов, в течение 2 часов, около 3 часов, через 5 часов, к понедельнику;

б) на стуле, под стулом, над стулом, у стула, перед стулом, далеко от стула, со стула, между стульями; в школе, на собрании, на картине, дома, в Лондон, из Лондона, в коробку, из коробки, для них .

Задание 9. Определите, к какой части речи относятся следующие слова;

подчеркните в них суффиксы и префиксы:

chemistry, chemical, farmer, cooperate, rewrite, interconnect, greenish, misunderstand, leadership, early, colourful, physics, indefinite, definition, worker .

Задание 10.

Задайте общий вопрос к следующим предложениям, дайте краткий положительный и отрицательный ответы:

1. She is a teacher .

2. There are many parks in our city .

3. There will be a monument in the centre of the park .

4. I have many relatives .

5. She had some money .

6. We shall have an English lesson next Monday .

Задание 11. Определите время сказуемого в следующих предложениях;

переведите их на русский язык:

1. About nine million people live in London and its suburbs .

2. He visited Moscow last month .

3. We shall graduate from the Institute soon .

4. He often reads papers .

5. She cooks at home .

6. They have much free time .

7. I said him about this film .

8. Workers will build this bridge next year .

Задание 12.

Раскройте скобки и поставьте глагол-сказуемое в нужном времени:

1. I (to get up) at 8 o'clock every day .

2. He (to go) to Moscow last month .

3. They (to leave) school next year .

4. He (not to read) many books last year .

5. She (to do) it last week .

6. Mary and John (to get) a new flat next Wednesday .

7. Students seldom (to work) in the garden .

8. He (to sleep) in 5 minutes .

Задание 13. Поставьте вопросы к подчеркнутым членам предложения:

1. Не went to the Institute yesterday .

2. Ann studies at school .

3. They get up at 8 o'clock .

4. I shall finish school in two years .

5. Children often play in the garden .

–  –  –

1. Micromarketing

2. Marketing is the kind of human activity

3. Marketing is an art and a science

4. Marketing is a realization of business processes

5. The marketing purpose

6. The basic functions of marketing

7. The majority of researchers agree in opinion that marketing is a process

8. Macromarketing

9. Requirement

10. Exchange

11. The classical monetary transaction

12. Market research

13. To increase market share

14. Promotion

15. Marketing is more than communication


1. product planning

2. new-product development

3. organizing the channels by which the product reaches the customer

4. the actual distribution of products

5. wholesaling

6. price setting

7. advertising and promotion

8. public relations

9. product warranties

10. retailing

11.Marketing functions


13.the barter transaction

14.Good positioning in the market

15.Are you ready to market your product



–  –  –

What are you and who are you?

Where are you from?

Where do you study?

What is your hobby?

What can you say about your native town?

What can you say about your family?

What is your favorite book?

What was the last book you read?

Have you got many friends?

Have you got a close friend?

1 курс 2 семестр – зачет Примерный перечень дополнительных контрольных вопросов по дисциплине Do you like your Institute?

Where were you born?

Do you like to go to the caf or to the cinema?

Do you like to play sports games? What is your favorite sports game?

What‘s your favorite season? Why?

What do you want to be?

What are your plans for future?

What do you think about your Institute?

What‘s your favorite subject?

Do you like English language?

What do you think about your Institute?

What‘s your favorite subject?

Do you like English language?

Do you like to speak to your friends by the phone?

What was your longest telephone conversation?

2 курс 3 семестр – экзамен Вопросы для беседы/ устного опроса How do you think, what does the proverb Money is power mean?

2. What is marketing?

3. Do you know what a marketer is responsible for, his duties?

Do you know what means «marketing company»?

Why did you decided to become a marketer?

What is money?

5. What is "marketing organizations", "marketing individuals"?

2 курс 3 семестр - экзамен Перечень устных тем, выносимых на экзамен

1. About marketing Taxation Insurance The economy of the UK The economy of the USA Russian economy Dagestan economy Balance sheet Foreign exchange markets Marketing The banking system of England

2. Примерный перечень дополнительных контрольных вопросов подисциплине

What is the basic marketing function?

Who is a marketer?

What is an overdraft?

What is an interest rate?

What is a deposit account?

What is money?

How can you characterize the tax?

What kind of tax is imposed on a person‘s salary?

How is the taxable amount of profit calculated?

Why are taxes collected?

Who pays taxes?

What can be the basis of paying a tax?

What documents do auditors examine?

To what budgets the tax is contributed?

What is the auditors‘ report called?

Справочная таблица оценок устного ответа

–  –  –

Контроль лексико-грамматических навыков 1 курс 1 семестр – зачет Типичные лексико-грамматические задания по пройденному материалу Задание 1.

Образуйте форму множественного числа от следующих существительных:

Company, firm, computer, envelope, money, debt, loan, creditor, administration, country, discount, telex, investment, manufacturer, strategy, shelf, passer-by, box, salesman, roof, datum, looker-on, half, woman doctor, key, glass, leaf, advice, college, wife, child, mouse, leaf, son-in-law, fish, woman, day, city, potato, piano, man, roof .

Задание 2. Замените, где возможно, существительное с предлогом

of существительным в форме притяжательного падежа:

The bag of my brother, the father of Nancy and Ann, the book of my younger sister, the hand of the clock, the leg of the table, the hand of the friend, the clothes of the boys, the watch of my friend Peter, the parents of the boys .

Задание 3.

Заполните пропуски личными местоимениями в объектном падеже:

1. I like the picture, I like … 2. I know the girl, I know … 3. Give me these books, give … to me. 4. Nobody except … knows where the key is kept, and I won‘t tell you.5.Ask your teacher about it, ask … .

Задание 4. Напишите 3 типа вопросов к следующим предложениям:

1. On Saturday Mr. Sandford is at home after four .

2. My brother is still in the office .

3. I never drink coffee .

4. My parents live in a very small flat .

5. The earth goes round the sun .

Задание 5. Вставьте соответствующую форму глагола «to be»

Peter …in school now .

This map…red .

We…friends .

My elder brother….a student .

His sister and brother …at the theatre .

Kolya, Oleg and I….engineers .

You… a good doctor .

Their lamps…black .

Your dog…big .

She…a teacher .

Задание 6. Поставьте следующие предложения в вопросительную и отрицательную формы .

Vera and Natasha are programmers .

This is a blackboard .

I am an economist .

They are pupils .

Their rooms are large .

Задание 7. Поставьте альтернативные вопросы к следующим предложениям .

Vera and Natasha are programmers (teachers) .

This is a blackboard (spoon) .

I am an economist (Sasha) .

They are schoolboys (students) .

Their rooms are large (small) .

Задание 8. Употребите, где нужно, глагол to have или оборот have got:

1. I usually… lunch at 2 o‘clock .

2. Excuse me, can I..........a look at your order, please?

3. Our secretary likes to keep fit, so she..........a swim every day .

4. I...some letters. Would you like to read?

5. Do you...enough experience?

1 курс 2 семестр - зачет Задание 1. Напишите следующие прилагательные в сравнительной и превосходной форме:

Tall, large, long, big, dirty, easy, good, bad, interesting, difficult, narrow, thin, little .

Задание 2. Заполните пропуски словами much, many или a lot of:

1. How...........machines do you want to buy?

2. I haven‘t got...........time, but I‘ll try to help you .

3. She meets..............customers every day .

4. Do you know..............people in this company?

5. This client always asks...........questions .

Задание 3. Заполните пропуски, используя little/a little, few/ a few:

We have..............customers in New York and we send them orders every month .

If you think... you can give me the right answer .

I know..............hotels in this town. All of them are very good .

The secretary usually makes...........appointments for Friday .

...............Russian people speak Japanese .

Задание 4.Закончите следующие вопросительные предложения:

1. He doesn‘t want to discuss this matter with us,...............?

2. They are already here,

3. We are going to discuss the offer right now,

4. It is their new catalogue,.................?

5. They are already here,…?

Задание 5.Перепишите текст, вставляя подходящие по смыслу местоимения:

(I, me, my) work for Baker Publication Limited. (It, its) is an old family firm .

(We, us, our) start (our,us) work at nine. Mr. Baker is (we, us, our) Managing Director. (He, him, his) usually comes to the office at 10 o‘clock. (Him, his, her) secretary Sheila is young but (she, her, hers) already has qualifications and (her, she, he) speaks several foreign languages. (We, us, our) company specializes in publishing biographies. Many of (their, them, they) have very interesting foreign versions .

(We, us, our) office is in the center of New York. (It, its, his) windows are large and (it, its) is very light. (Mine, my, me) colleagues and (I, me, my) like (we, us, our) workplace .

Задание 6.

Поставьте следующие предложения в отрицательную и вопросительную формы:

The Managing Director told us about the change of his plans .

My boss phoned me yesterday .

We were on a business trip last month .

They have just discussed the terms of the contract .

The secretary has sent the documents by air mail .

Задание 7. Употребите данные в скобках глаголы во времени Present

Simple или Present Continuous:

Our Sales Manager usually (to deal) with important clients .

Our manager (not to write) a report at the moment .

This company (to produce) new equipment .

… they (to discuss) the terms of delivery now?

I always (to check) my e-mail first thing in the morning .

–  –  –

2 курс 3 семестр – экзамен (1вариант) Задание 1. Образуйте степени сравнения от следующих прилагательных narrow, high, large, big, little, natural, cheap, small, many, good, bad, far, easy, interesting, correct, clear, healthy, responsible, necessary, competitive, old, serious, much .

Задание 2. Переведите на английский язык, употребляя глагол to be в Present Simple .

1. Меня зовут Катя. 2. Мне 14 лет. 3. Я русская. Я из Санкт-Петербурга. 4 .

Я ученица. 5. Мой любимый вид спорта — теннис. 6. Я интересуюсь музыкой .

7. Мой любимый предмет — английский язык. 8. Мой папа — программист. Он не интересуется политикой. 9. Моя мама — зубной врач. Она интересуется искусством. 10. Мы всегда заняты, но мы очень счастливы быть вместе .

Задание 3. Вставьте глагол to be в Present Simple .

1. Where... you? — I... in the kitchen. 2. Where... Fred? — He... in the garage. 3. Where... Lisa and John? — They.. at college. 4.... you busy? — No, I.. .

not. Mike... busy. He... the busiest person I've ever met. 5. It... ten o'clock. She.. .

late again. 6. How... you? — I... not very well today. — I... sorry to hear that. 7. We... interested in classical music. 8. Vera... afraid of snakes. 9. My grandmother... not nervous and she... rarely upset. She... the kindest person I've ever seen. My grandmother... really wonderful. 10. I... sorry. They... not at the office at the moment .

Задание 4. Вставьте модальные глаголы may или can .

1.... you see anything in this inky darkness? 2. You... go when you have finished your compositions. 3. What shall we do if the train is late? It... be late, you know, after the terrible snowstorms we've had. 4. When... you come and see me? — Let me see: I... not come tomorrow, for I must be at the meeting, but on Sunday I'll find time. Yes, you... expect me on Sunday about three o'clock. Will that be all right?

5. You... come in when you have taken off your boots. 6. Be careful: you... spill the milk if you carry it like that. 7. Most children... slide on the ice very well. 8. I don't think I... be here by eleven o'clock tomorrow, but I... be .

2 курс 3 семестр – экзамен (2 вариант) Задание 1. Раскройте скобки, употребляя глаголы в требующейся форме, так чтобы получить Present Continuous или Present Perfect .

1. What you (to talk) about? 2. We just (to talk) about it. 3. He just (to say) something about it. 4. She (to tell) them some interesting story. 5. He (to tell) us nothing about it. 6. She (to tell) them some stories about dogs. 7. We (to have) two lessons today. 8. They (to have) a meeting. 9. She not (to speak) yet. 10. They (to ask) me several questions .

Задание 2. Переведите на английский язык, употребляя глаголы в Present Perfect или Present Continuous .

1. Я только что позавтракал. 2. Он уже позавтракал. 3. Мы еще не завтракали. 4. Они все еще пьют чай в столовой. 5. Я уже сделал свои уроки. 6 .

Он все еще делает свои уроки. 7. У нас сегодня было три урока. 8. У них только что было собрание. 9. Она еще не читала этой книги. 10. Она все еще читает .

Задание 3. Раскройте скобки, употребляя глаголы в Present Continuous или Present Simple .

1His father (not to watch) TV at the moment. He (to sleep) because he (to be) tired. 2. Pat (not to cook) dinner at the moment. She (to talk) dinner every Monday. 3 .

I (not to drink) coffee now. I (to write) an English exercise. 4. I (not to drink) coffee in the evening. I (to drink) coffee in the morning. 5. Your friend (to do) his homework now? 6. Your friend (to go) to school in the morning? 7. Look! The baby (to sleep). 8 .

The baby always (to sleep) after dinner. 9. My grandmother (not to work). She is on pension. 10. My father (not to sleep) now. He (to work) in the garden .

Задание 4. Переведите с русского языка на английский

1. Студенты вашей группы посещают все лекции?

2. Я знаю много английских слов .

3. Мы пойдем на дискотеку вечером?

4. Аня много помогает мне с переводом английских текстов .

5. Вы купили этот учебник вчера или позавчера?

5. Лекция продлится два академических часа .

6. Студенты обычно повторяют новые слова перед уроком .

7. Мой друг поступил в политехнический институт в прошлом году .

8. Два года назад мы и не слышали об этом .

9. Никогда не видела, чтобы он что-нибудь читал .

10. Я буду очень рада, если вы придете .

Задание 5. Раскройте скобки, вставив соответствующую форму глагола

1. Our group (to go) to the discotheque tonight .

2. We (to get) books from the library next week .

3. We (not to go) to the park in the evening .

4. He (to show) us his report yesterday .

5. My friend (to speak) good English .

6. He (not to pronounce) the given word correctly .

7. This student (to translate) many English texts a year ago .

8. They (to know) this theoretical material pretty well .

9. Will you (to travel) to the Crimea or to the Caucasus?

10. It (to be) possible or impossible for you to get to the university in 5 minutes?

Задание 5. Вставьте глагол to be в Present, Past или Future Simple .

Ronald Frank... a managing director of the First Bank of Kingsville on Main Street. He... always on a business trip. Yesterday he... in Geneva. Tomorrow he... in London. Last week he... in Chicago. Next week he... in New Orleans. At the moment he...in Amsterdam. In two hours he... in the Hague. Three days ago he... in Paris. At the end of his trip he... usually very tired but happy. He... with his family now. His sons... so much excited. They have got new toys from their father. Present Everybody in the family... very glad to see him at home again .

Задание 6. Переведите на английский язык, употребляя глагол to be в, Past или Future Simple .

1. Вчера они были в библиотеке. 2. Моя сестра была студенткой в прошлом году, а сейчас она врач. — Ты тоже будешь врачом? 3. Завтра они будут в театре. 4. В данный момент его здесь нет. 5. Когда твоя сестра будет дома? 6. В прошлую субботу он был на стадионе. 7. Мой брат сейчас в школе. 8 .

Мой брат был вчера в кино. 9. Мой брат будет завтра дома. 10. Ты будешь дома завтра?

Задание 7. Переведите на английский язык, употребляя модальные глаголы must, may или саn .

1. Можно мне взять вашу книгу? 2. На уроке английского языка вы должны говорить только по-английски. 3. Мы должны сегодня сдать тетради? 4 .

Можно мне задать Вам вопрос? — Пожалуйста. 5. Я не могу пойти с вами в кино, так как я очень занят. 6. Можно здесь курить? — Пожалуйста. 7. Он сейчас должен быть в своем кабинете. Вы можете поговорить с ним. 8. Можно войти? — Пожалуйста. 9. Вы должны прочитать этот текст. 10. Может ли он выполнить это задание?

Справочная таблица оценок письменного задания по грамматике

–  –  –

Контроль навыков письменного перевода 1 курс 2 семестр – зачет

Задание. Письменно переведите текст:

Mr.Svetlov is the director of TST Systems. The company is very large. They sell chemical equipment to many companies. Many customers come to TST Systems to discuss business matters with the managers of the company. They usually discuss prices, terms of payment, shipment and delivery. Now Mr.Svetlov is speaking on the phone and making an appointment with Italian businessmen. They are interested in the new model of chemical equipment and want to discuss the terms of the contract .

The Italian businessmen are going to visit Moscow next month and to have talks with TST Systems. Mr.Svetlov sent them a contract form yesterday. He wants to show them the new model of chemical equipment. Together with the Italian businessmen Mr.Svetlov is going to visit the plant outside Moscow .

–  –  –

Задание. Письменно переведите текст:

Text Marketing


One of the areas of management is marketing. Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives .

Marketing makes products available where customers want them by transferring the ownership of products to buyers. The entire business organization is involved in a dual process of satisfying customer needs and achieving organizational goals .

Implementation of marketing concept begins and ends with marketing information about customers — first to determine what customers need, and later to evaluate how well the firm is meeting those needs .

A market consists of people with their needs, the ability to buy, and the desire and ability to sell. Markets are classified as consumer and industrial markets .



–  –  –




Процедура оценивания – порядок действий при подготовке и проведении аттестационных испытаний и формировании оценки .

Процедура промежуточной аттестации проходит в соответствии с Положением о промежуточной (рубежной) аттестации знаний учащихся ДГУНХ .

- Аттестационные испытания проводятся преподавателем (или комиссией преподавателей – в случае модульной дисциплины), ведущим лекционные занятия по данной дисциплине, или преподавателями, ведущими практические и лабораторные занятия (кроме устного экзамена). Присутствие посторонних лиц в ходе проведения аттестационных испытаний без разрешения ректора или проректора не допускается (за исключением работников университета, выполняющих контролирующие функции в соответствии со своими должностными обязанностями). В случае отсутствия ведущего преподавателя аттестационные испытания проводятся преподавателем, назначенным письменным распоряжением по кафедре .

- Инвалиды и лица с ограниченными возможностями здоровья, имеющие нарушения опорно-двигательного аппарата, допускаются на аттестационные испытания в сопровождении ассистентов-сопровождающих .

- Во время аттестационных испытаний обучающиеся могут пользоваться программой учебной дисциплины, а также с разрешения преподавателя справочной и нормативной литературой, непрограммируемыми калькуляторами .

- Время подготовки ответа при сдаче зачета/экзамена в устной форме должно составлять не менее 40 минут (по желанию обучающегося ответ может быть досрочным). Время ответа – не более 15 минут .

- При подготовке к устному экзамену экзаменуемый, как правило, ведет записи в листе устного ответа, который затем (по окончании экзамена) сдается экзаменатору .

- При проведении устного экзамена экзаменационный билет выбирает сам экзаменуемый в случайном порядке .

Экзаменатору предоставляется право задавать обучающимся дополнительные вопросы в рамках программы дисциплины текущего семестра, а также, помимо теоретических вопросов, давать задачи, которые изучались на практических занятиях .

- Оценка результатов устного аттестационного испытания объявляется обучающимся в день его проведения. При проведении письменных аттестационных испытаний или компьютерного тестирования – в день их проведения или не позднее следующего рабочего дня после их проведения .

- Результаты выполнения аттестационных испытаний, проводимых в письменной форме, форме итоговой контрольной работы или компьютерного тестирования, должны быть объявлены обучающимся и выставлены в зачтные книжки не позднее следующего рабочего дня после их проведения.

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