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ABSTRACT

Thesis: "Social and political and youth editions in social media: comparative analysis" .

Thesis volume (with appendices) 60 .

The number of appendices 2 .

Quantity of sources of information 46 .

Keywords: SOCIAL MEDIA, SOCIAL NETWORKS, MASS MEDIA,

SOCIAL AND POLITICAL EDITIONS, YOUTH EDITIONS, FEATURES OF

WORK ON SOCIAL NETWORKS .

Social media have made essential changes to professional journalism. In this context of media have to react quickly to new tendencies and join in a race of technologies to remain demanded. We become witnesses of fascinating fight for the worthy place of journalism in media space. Leaving of audience in segments of new formats is observed. Rapid development of social media has led to enormous growth of the offer of content .

Competent maintaining the account in social network allows media to build dialogue with audience, to advance content on the Internet, to increase number of visitors of the website and to strengthen positions in the market. Studying of experience of activity of social and political and youth editions in social media is of great value for development of media of Belarus. Relevance of a research is defined by it .

V. P. Vorobyyov, A. A. Gradyushko, V. A. Stepanov, I. P. Shibut, A. A. Morozova, B. Ya. Misonzhnikov, N. A. Pavlushkina, S. I. Simakova's researches and others are the basis for work .

Research object accounts in social media social and political (SB. Belarus segodnya, TUT.BY, BELTA) and youth editions (Znamya yunosti, CityDog, 34mag.net) .

Object of research methods of advance of information resources on social networks, new methods and forms of interaction with audience on a platform of social networks .

The thesis purpose theoretical and pilot study of activity of social and political and youth editions in social media, development of the practical recommendations allowing to optimize work of media on social networks .

For achievement of goals the following tasks are set:

to consider social media as the Internet journalism tool;

to study forms and mechanisms of work of the journalist in social media;

to analyse new creative decisions at adaptation of journalistic materials in communities of social networks;

to define features of activity of social and political and youth editions in social media;

to formulate recommendations for Internet editions of Republic of Belarus about promotion of content in social media .

Belarus on promotion of content in social media .

In this thesis the following general scientific and sociological methods of a research are used: system and comparative approaches, descriptive, analytical and comparative method, content analysis method .

As a result of the conducted research the strategy of distribution of journalistic materials of social and political and youth editions in social media are defined, demanded formats of publications are found, relevant criteria of overall performance are revealed .

Novelty of this work consists in synthesis of experience of use of social media editions of different types, development of new models of use of social media in the conditions of a digitalization .

Field of possible practical application: results of the conducted research will be useful to the Belarusian media to development of strategy of use of social media .

The author of work confirms reliability of materials and results of the thesis, and also independence of her performance .





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